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All Journal Insight Management Journal
Pipit Eriyanti
Universitas Nusa Putra, Sukabumi
Decision Sciences, Operations Research & Management

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The influence of trust, convenience, and quality information on purchase decisions at marketplace shopee in Sukabumi Pipit Eriyanti; Andri Ardhiyansyah
Insight Management Journal Vol. 3 No. 2 (2023): January
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.764 KB) | DOI: 10.47065/imj.v3i2.226

Abstract

This study aims to determine the effect of trust, convenience, quality of information on purchase decisions at the shopee marketplace (a case study of the Sukabumi community). The research population is consumers who have made purchases online at the shopee site. The sample is 55 people using purposive sampling method. Data collection is carried out using a questionnaire. Data were analyzed using multiple linear regression analysis using the SPSS program. The results of the research show that Trust has a positive and significant effect on purchase decision, convenience has a positive and significant effect on purchase decision, information quality has a positive and significant effect on purchase decision
Co-Authors Andri Ardhiyansyah