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All Journal Jurnal Literasiologi MAUIZOH: Jurnal Ilmu Dakwah dan Komunikasi
Agus Slamet Nugroho
UIN Sulthan Thaha Saifuddin Jambi
Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS ISI PROGRAM SIARAN DAN STRATEGI KOMUNIKASI PEMASARAN DALAM MENARIK MINAT PEMASANG IKLAN DI MEDIA ONLINE JAMBI 28 TV Abdullah Yunus; Agus Slamet Nugroho; Abdul Kholiq
Jurnal Literasiologi Vol 9 No 2 (2023): Jurnal Literasiologi
Publisher : Yayasan Literasi Kita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47783/literasiologi.v9i2.480

Abstract

Penelitian yang berjudul Analisis Isi Program Siaran Dan Strategi Komunikasi Pemasaran dalam Menarik Minat Pemasang Iklan di Media Online Jambi 28 TV. Merupakan penelitian media online, khususnya televisi yang menggunakan perangkat internet dalam tayangannya. Indikator penelitian yang ingin diteliti dari 4 aspek yakni ; 1). Isi Program Siaran Jambi 28 TV ; 2.). Strategi Komunikasi Pemasaran di Media online Jambi 28 TV dalam menarik minat pemasang iklan; 3). perbedaan Isi Program Siaran Media online Jambi 28 TV, dibandingkan dengan TV online sejenis; 4). Kendala dan Hambatan apa saja yang dihadapi Jambi 28 TV dalam pengembangan program. Jenis penelitian yang dilakukan adalah dirancang dengan pendekatan kualitatif dengan tujuan mendapatkan gambaran menyeluruh tentang Media Online Jambi 28 TV. Tehnik pengumpulan data penelitian yakni, menggunakan pedoman wawancara mendalam, yaitu menyampaikan beberapa pertanyaan secara lisan kepada orangorang yang berkompeten. Lokasi penelitian dilakukan di kantor Jambi 28 TV dan sebagai pelengkap data, penelitian melakukan survei pemirsa di 4 (empat) tempat Kota Jambi, Kabupaten Muaro Jambi, Kabupaten Sarolangun dan Kabupaten Tanjung Jabung Barat, periode 7 s/d 30 November 2022. Hasil yang didapat Program Siaran Jambi 28 TV, dapat dikatakan telah berjalan sesuai rencana yang di tetapkan manajemen. Media online Jambi 28 TV belum begitu dikenal masyarakat, dikarenakan terbilang media baru eksis. Media online Jambi 28 TV memiliki keunggulan pada tampilan atau pun hasil produksi siaran yang bagus karena ditunjang oleh perangkat yang lumayan berkualitas. Seiring perkembangan zaman Jambi 28 TV sebagai media televisi harus terus meningkatkan kualitas teknologi yang modern dan mampu bersaing dengan media-media lainnya.
Pengaruh Tayangan Berita Kriminal Televisi terhadap Perilaku Remaja Desa Senaung Kabupaten Muaro Jambi Suryadi; Agus Slamet Nugroho; Mila Wahyuni; Usrial
MAUIZOH: Jurnal Ilmu Dakwah dan Komunikasi Vol 3 No 2 (2019): Desember
Publisher : Fakultas Dakwah UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/mauizoh.v3i2.19

Abstract

This study limits the discussion related to criminal news on the Surya Citra Televisi (SCTV) television station. The purpose of this study was to determine the attitude changes that occur in adolescents after watching criminal news shows, to find out the motivation of teenagers to watch crime news shows on television (SCTV), and to find out the efforts of teenagers to overcome the negative impact of crime news broadcasts on television (SCTV) both independently and independently. or with the help of other parties. Data collection for this research was conducted through interviews and observations. The study found that crime news broadcasts have influenced the behavior of teenagers in Senaung Village, but this influence is not always a negative impact nor a positive impact. The influence of crime news shows on adolescent behavior is very dependent on the personality of the teenager. Adolescent personality is also shaped by family, environment, and peer themes.
Implementasi Etika Foto Jurnalistik Berita Hukum dan Kriminal pada Media Jambiupdate.co Asmarita Sari; Sururuddin; Usrial Husein; Agus Slamet Nugroho
MAUIZOH: Jurnal Ilmu Dakwah dan Komunikasi Vol 4 No 1 (2020): Juli
Publisher : Fakultas Dakwah UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/mauizoh.v4i1.26

Abstract

This research is motivated by the problem of photojournalism that is not in accordance with the rules contained in the Journalistic Code of Ethics. The aim of this research is to find out how the Code of Ethics is applied to the Legal and Criminal News Photo in Jambiupdate.co itself. The research method used is qualitative with data analysis using Charles Sanders Peirce semiotics. The results of the study show that in general there are journalists who are not in accordance with the Code of Ethics. Likewise with the Journalistic Code of Ethics which regulates the ethics of journalists and the media in broadcasting photos in a news story. Jambiupdate.co online media, like other online media, will certainly try to apply the Photojournalism Code of Ethics in every news story, but the implementation is certainly not as easy as expected, because it is the principle of news speed which sometimes does not pay attention to the Code of Ethics itself and the lack of communication between journalists in the field. with the editorial team. In addition, violations of the photojournalism code of ethics are negligence or forgetting to blur photos that contain sadistic elements and the victim or perpetrator is a woman and a minor who is protected by the photojournalism code of ethics law.
Co-Authors Abdul Kholiq Abdullah Yunus Asmarita Sari Mila Wahyuni Sururuddin Suryadi Usrial Usrial Husein