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ORIENTASI PASAR PADA UD. BINTANG LIMA PRODUK KACANG TELUR DI KOTA TOMOHON Steriany Maria Tulenan; Leonardus R. Rengkung; Joachim N.K. Dumais
AGRI-SOSIOEKONOMI Vol. 12 No. 2A (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.488 KB) | DOI: 10.35791/agrsosek.12.2A.2016.12571

Abstract

The objective of this research is to determine the orientation of the market (customer orientation, competitor orientation and coordination between functions). This research conducted for three months, since February to April 2016. The data used in this research is the primary data taken using a survey method using a questionnaire that by distributing questionnaires to employees and manager. A questionnaire was used to determine the customer orientation, competitor orientation and coordination between functions. Based on the results of research conducted at the Five Star UD, it can be concluded that Five Star has captured the market orientation that is good with market orientation value of 64.31 persent. UD's market orientation on customer orientation is said to be good in that understanding of these UD on the wishes of customers, know what customers want, satisfaction and create value for customers. In the competitor orientation, this UD could respond to acts of competitors, competitive advantage to seize opportunities, and try to improve and find a strategy to fight its competitors. While in the coordination between functions, workers has contributed to the strategy of Five Star UD and the customer value creation, mutual cooperation among workers, and has understood the needs of customers so as to create satisfaction for its customers.
PERBANDINGAN PENDAPATAN USAHATANI CAMPURAN BERDASARKAN PENGELOMPOKAN JENIS TANAMAN Jefier Andrew Kuheba; Joachim N.K. Dumais; Paulus A. Pangemanan
AGRI-SOSIOEKONOMI Vol. 12 No. 2A (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.044 KB) | DOI: 10.35791/agrsosek.12.2A.2016.12601

Abstract

The objective of research is to compare how much the average income per hectare of farms mixture by grouping types of plants in the Airmadidi Bawah Village. This research was conducted in the Airmadidi Bawah urban village for 3 months, from September to November 2015 with the method of data collection by using primary data. Samples taken were 15 for each farming mix using cluster random sampling technique. To determine the ratio mix used farm income analysis tool SPSS by using t-test. The results showed that there were significant differences between 1st mixed farming with 2nd mixed farming; the average income per hectare of 1st mixed farming Rp. 35.921.389,- was higher than the average income per hectare of 2nd mixed farming Rp. 30.430.699,- Results of testing the hypothesis 1st mixed farming and 2nd mixed farming shows the t-test (4.910) > t-table (1,761). From the test results, Ho is rejected and H1 is accepted, it means that there are differences in the average income per hectare of the 1st mixed farming and 2nd mixed farming.jnkd
PERSEPSI NASABAH TERHADAP PENERAPAN PRINSIP 5C DALAM PENYALURAN KREDIT USAHA RAKYAT (KUR) OLEH PT. BANK RAKYAT INDONESIA (PERSERO), TBK UNIT TOMBATU, MINAHASA TENGGARA Maria Marlyn Monulandi; Joachim N.K. Dumais; Lyndon R.J. Pangemanan
AGRI-SOSIOEKONOMI Vol. 12 No. 2A (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.826 KB) | DOI: 10.35791/agrsosek.12.2A.2016.12928

Abstract

This study aims to describe the perception of consumers towards the implementation of the principle of 5C in loans of business credit (KUR) by Bank Rakyat Indonesia Tombatu Unit. Customer perception is the process of customers in selecting; managing and interpreting information received and furthermore will response to that information. 5C Principle are Character, Capacity, Capital, Condition, and Collateral. This study was conducted from March to June 2016. The implementation of research at PT. Bank Rakyat Indonesia (Persero) Tbk Tombatu Unit Southeast Minahasa Regency. The data used is primary data that interviewing the relevant customer and other customers using questionnaires, and secondary data obtained by dochmenting the data written by the BRI Tombatu Unit. The sampling method was convenience sampling method, where researchers have the freedom to choose any consumer who met as a sample. The number of respondents in this study was 75 respondents, namely the debtor / BRI customers Tombatu Unit. Analysis of the data used is descriptive analysis and Likert scale to describe the perception of consumers towards the implementation of the principle of 5C in lending business credit (KUR) by Bank Rakyat Indonesia. The research results showed that the perception of consumers towards the implementation of the principle of 5C is good with a good interpretation that is 77.68% and that means customers lonsider application of the 5C principle to all customers is good, because then the loan funds can be returned, and on one side of the BRI as lender / credit will be able to advance its business and other side, BRI customers can apply for a loan back to a time in the future.
PERSEPSI NASABAH TERHADAP PENERAPAN 7P DALAM PEMASARAN PRODUK KUR PT BANK RAKYAT INDONESIA (PERSERO) TBK.UNIT TOMOHON UTARA KOTA TOMOHON Prisca Seyla Glady Tumewu; Joachim N.K. Dumais; Lorraine W. Th. Sondak
AGRI-SOSIOEKONOMI Vol. 13 No. 1A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.279 KB) | DOI: 10.35791/agrsosek.13.1A.2017.15387

Abstract

The objective of this research is to analyze the perception of consumers towards the implementation of the marketing 7P people KUR PT Bank Rakyat Indonesia (Persero) Tbk. Northen Tomohon Unit, Tomohon City by using the concept of a Likert Scale to analyze 7P (product, price, place, promotion, people, physical evidence and process). The research was conducted in October through December 2016, using primary and secondary data. Sampling technique using purposive sampling method and sample size is 88 respondents. The analitycal method used is descriptive data analysis to describe the perception customer towards the implementation of the program 7P KUR Bank Rakyat Indonesia Unit in northern city of Tomohon. To measure the perception was used Likert Scale. The results showed that the perception of customer satisfaction index score towards the delivery service kredit of the people in the bank BRI Nothen Tomohon Unit, Tomohon city is at its 84,41% and relatively strongly agree (SS).
TINGKAT KEPUASAN KONSUMEN RESTORAN PONDOK HIJAU KOTA MANADO Arthur ., Hardyasar; Juliana R. Mandei; Joachim N.K. Dumais
AGRI-SOSIOEKONOMI Vol. 13 No. 2A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (822.427 KB) | DOI: 10.35791/agrsosek.13.2A.2017.16963

Abstract

This study aims to measure the level of customer satisfaction of green cottage restaurant viewed from the aspect of product, price, place, promotion and service. This research was conducted from February to April 2017, using primary and secondary data with sampling technique of accidental sampling method and respondents were 96 people. The method of analysis used is descriptive data analysis depicting Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City. To measure the Level of Consumer Satisfaction at Restaurant Pondok Hijau Manado City, use the Likert Scale. The result of the research showed that the perception index of customer satisfaction to the service of distribution for credit of grassroot business at Bank BRI Unit Tomohon Utara Tomoho City, Consumer Satisfaction Level of Pondok Hijau Restaurant in Manado was 76.64% and classified as Very Satisfied (SP).
DAMPAK PROGRAM PUAP TERHADAP PENDAPATAN PETANI JAGUNG MARERIS DI DESA KAWANGKOAN KECAMATAN KALAWAT Imanuel Sugandi Rompas; Joachim N.K. Dumais; Celcius ., Talumingan
AGRI-SOSIOEKONOMI Vol. 13 No. 2A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.609 KB) | DOI: 10.35791/agrsosek.13.2A.2017.17009

Abstract

The purpose of this study was to compare the income of Mareris corn farmers before and after receiving the PUAP program in Kawangkoan Village, Subdistrict Kalawat, North Minahasa Regency. The benefit of this research is as a reference material to increase the income of farmer’s corn.This research takes 3 (three) months starting from June 2016 in Kawangkoan Village, Kalawat Subdistrict. Method of data retrieval used in this research is primary data and secondary data. The primary data were obtained from interviews of farmers belonging to Marerist group. Secondary data is supporting data obtained from agricultural extension officer. Sampling is done by using the quota of 15 peasants. The results showed that at a confidence level α = 5%, tcount = 7.628 > ttable = 2.145 so H0 was rejected and H1 accepted. Thus there are differences in income of corn farmers before and after receiving PUAP the program.
NILAI TAMBAH KERIPIK PISANG PADA INDUSTRI RUMAH TANGGA IBU DEWI (Studi Kasus Kecamatan Malalayang) Wahyudi ., Mokodongan; Juliana R. Mandei; Joachim N.K. Dumais
AGRI-SOSIOEKONOMI Vol. 13 No. 3A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.657 KB) | DOI: 10.35791/agrsosek.13.3A.2017.18011

Abstract

This study aims to determine the amount of: (1) the cost per one time production, (2) revenue and income per one time production (3) added value from the banana processing business into banana chips. This research was conducted in Kecamatan Malalayang. Data collection begins at the end of February to March 2017. Data collection methods are conducted using primary data. Primary data was obtained through interviews based on a prepared list of questions, as well as on-site observations. The data collected involves: The variable cost is the amount of value influenced by the amount of production of banana chips is the cost of raw materials (bananas) and the cost of fuel (kerosene, LPG gas), Fixed costs consist of: depreciation cost of equipment and construction depreciation or cost other beyond the variable cost. Depreciation is the cost of depreciation per year, ie stove, knife, spoon of fryers, chopper, scales, and trays per year. Additives material are ingredients other than the main ingredients needed in the production process ie cooking oil, sugar, salt, egg yolk, and wrapping plastic. The total cost is all costs incurred in the production of bananas into banana chips. Methods of data analysis conducted in this study are: (1) calculate the total cost per one time production, (2) calculate the business profits processing banana fruit into banana chips per one time production with the formula π = TR - TC. (3) Calculating the added value of the banana processing business into banana chips. The results showed that (1) The amount of cost the banana Dewi chips per production is Rp. 164.000, - with details of banana raw material Rp. 25.000, - and auxiliary materials, among others, cooking oil, sugar, salt, egg yolks cendrawasih, plastic wrapping, and gas Rp. 139.000, -. (2) Large income and income per one time banana banana chips production is 20 packs per one time production with selling price Rp. 20.000, - so the revenue of Dewi banana chips is 400,000, - and (3) the amount of added value from the processing of banana into Dewi banana chips is Rp. 232.555,48 and for the value added to the raw material of banana chips, 232.555.48 divided by 100 bananas the result is 2,325,55, meaning that each banana that is processed into banana chips can give the addition of value of 2,325,55.
ANALISIS KEUNTUNGAN AGROINDUSTRI GULA AREN DI KELURAHAN PANDU, KECAMATAN BUNAKEN, KOTA MANADO Marhaeny Ketty Derek; Rine ., Kaunang; Joachim N.K. Dumais
AGRI-SOSIOEKONOMI Vol. 13 No. 3A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.897 KB) | DOI: 10.35791/agrsosek.13.3A.2017.18552

Abstract

The objective of this research is to analyze the benefits received by the palm sugar household industry is in one time production process. This research was conducted in Pandu Village, Bunaken Subdistrict,Manado City. This study was conducted for 3 months from June to August 2017. The data obtained is the primary data obtained from three farmer craftsmen of palm sugar. Based on the result ofthe research, it can be concluded that the business of oil palm agroindustry in Pandu Urban Village, Bunaken Sub-district, Manado City is very profitable and get value R / C = 2, 29 which means theindustry is profitable and feasible to be developed.
ANALISIS NILAI TAMBAH KACANG TANAH PADA USAHA KACANG BAWANG “MARINDI” DI KOTA MANADO (ANALYZING THE VALUES ADDED OF THE PEANUTS ON ONION BEAN BUSINESS “MARINDI” IN MANADO CITY) Clerensia L. Tololiu; Grace A.J. Rumagit; Joachim N.K. Dumais
AGRI-SOSIOEKONOMI Vol. 17 No. 1 (2021)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.849 KB) | DOI: 10.35791/agrsosek.17.1.2021.32262

Abstract

The objective of this research is to determine the added value of the peanut processing beans onion bean business in Manado City. This research was conducted from January 2020 to February 2020. The data used in this study are primary data obtained from direct interviews with business owner and employers in “Marindi” onion bean business. The data analysis used calculation of cost, revenue and added value from beans into onion beans. The research result showed that by using 1 kg of beans aan raw material, the onion bean business produces added value Rp. 58. 467,00.
ANALISIS KEUNGGULAN KOMPARATIF DAN KOMPETITIF KOMODITI BIJI PALA DI MINAHASA UTARA Lidya Mega Gerungan; Caroline B.D. Pakasi; Joachim N.K. Dumais; Lorraine W. Th. Sondak,
COCOS Vol. 2 No. 2 (2013)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v2i2.1467

Abstract

ABSTRACT The Objective of this Research is to Analyzed Comparative and Competitive Advantages of Nutmeg Commodity in North Minahasa. The Research had been done for three-months, start from October 2012 until December 2012. Location of this research on Treman Village at Kauditan District – North Sulawesi. Data used in this research obtained from Primary and secondary data. Primary data was obtained from interviews with respondents by used a list of questions (questionnaires). While the secondary data was obtained from the relevant departments, such as Agricultural Department, Industrial Department, and Statistical Centre Department. The research result showed that is Nutmeg Farming in North Minahasa District has advantages using calculations of Private Profitability (19,777,223) and Social Profitability (46,919,419). It means that the Nutmeg Farming was efficient and had a competitive advantage and comparative advantage. Two indicators for measure competitiveness were 1) Private Cost Ratio (PCR) show result that Nutmeg Farmer’s is more competitive because PCR < 1; and 2) Domestic Resources Cost Ratio (DRCR) show result that Nutmeg Farming has comparative advantage because DRCR < 1. It means that the Nutmeg Farming according to financial analysis was efficient and has greater potency in perfect competition market.