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PENGARUH MARKETING MIX TERHADAP KEPUTUSAN KONSUMEN UNTUK ME-NABUNG PADA BANK PERKREDITAN RAKYAT PRISMA DANA AIRMADIDI KABU-PATEN MINAHASA UTARA Charles R. Ngangi
AGRI-SOSIOEKONOMI Vol. 8 No. 1 (2012)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.264 KB) | DOI: 10.35791/agrsosek.8.1.2012.7356

Abstract

This study aimed to analyze the effect of marketing mix variables (product, price, promotion, and place) to the consumer's decision to save the Rural Bank Prisma Airmadidi Fund. The research was conducted in November to December 2010. The primary data obtained through interviews with 50 respondents, customers using questionnaire. Analysis using multiple linear regression with SPSS version 17.0. Hypothesis testing using test-f, t-test, and the coefficient of determination (R2).The results showed that all four marketing mix variables jointly influence consumer decisions. Variable products and variable space has a positive and significant influence on consumer decisions, promotion variables have positive but not significant, while the price variable and no significant negative effect on consumer decisions. RB Prism Fund is expected to remain maintain product quality while expanding the market to increase the number of consumers / customers. The interest rate should be above the savings rate savings banks. Promotion strategies are needed in the form of prizes to increase the number of BPR Prism Funds.Keywords: marketing mix, decision to save
ANALISIS SISTEM JARINGAN TRANSPORTASI DAN MODEL GRAVITASI DI KOTA AMBON Surakanti Wardono . Wardono; Paulus A. P; Charles R. Ngangi
AGRI-SOSIOEKONOMI Vol. 11 No. 2 (2015)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.836 KB) | DOI: 10.35791/agrsosek.11.2.2015.8611

Abstract

This study aimed to analyze the maximum capacity of roads in overcoming bottlenecks using the Maximum Network Flow Model and analyze the interaction of the distribution of the movement with the city located around the city of Ambon by using Gravity Model. Data obtained using the method of documentation. Obtained results, the maximum number of cars that can pass through the road network in 1 hour is 68 units. Line 1 is the terminal Mahardika to Kudamati has exceeded the capacity for the first hour there are 104 units of the car were gone and behind 102 cars. While the other track is still low, so that the growth and development of land transportation is strongly recommended. Results of the analysis of the gravitational interaction with the transport of the most powerful city of Ambon is Karang Panjang Town with great interaction and 6781.96088 weakest interaction is with great interaction Leahari City 5.27899.
PARTISIPASI TENAGA KERJA WANITA DI USAHA BUNGA POTONG DI KELURAHAN KAKASKASEN II, KECAMATAN TOMOHON UTARA, KOTA TOMOHON Verro Stevanus Tampun Worung; Charles R. Ngangi; Ellen G. Tangkere
AGRI-SOSIOEKONOMI Vol. 12 No. 1 (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.763 KB) | DOI: 10.35791/agrsosek.12.1.2016.11373

Abstract

In this era of globalization, many efforts have done in order to earn money for the family. Efforts in agriculture be one choice of families and communities. In general, the development has opened up opportunities for women to engage in various businesses in the agricultural sector which has been dominated by men. The purpose of this study was to determine the participation of women owners or workers in the cut flower business in Kakaskasen II Village, North Tomohon sub district, Tomohon. The study lasted for 3 months, namely in November 2015 until January 2016, ranging from research preparation to the formulation of a research report. The data used in this study are primary and secondary data. Primary data was collected through direct interview to the respondents. Method of sample selection has used purposive sampling technique on nine women from 11 women as population who are owners or workers in the cut flower business. Data collection is a direct interview and observation (observation). Secondary data was collected from previous studies conducted by other researchers, but at the same location. Data analysis in this research using descriptive analysis and also using a Likert scale, with level 1 (underactive), 2 (active), 3 (highly active). This study found, based on an analysis using a Likert scale, that the number of female labor force participation index in the cut flower business (including planting, maintenance, cutting/ harvesting/buying, stringing, or sales) are at a point that 85.6% were categorized as high. Further analysis showed that the labor force participation rate of women in cut flower business with a score of up to 185 of the range of the number of ideal scoring the highest score was 216 and the lowest score was 72. Suggestions in this study, based on the conclusions derived, is the government should open up more opportunities to increase the number of business opportunities and work for women in cut flower business in order to alleviate the problem of female unemployment and poverty that exist in Tomohon City.*eprm*
KAJIAN BERTAHAN HIDUP PEMULUNG DI TEMPAT PEMBUANGAN AKHIR SAMPAH KELURAHAN SUMOMPO KECAMATAN TUMINTING, MANADO Angelyk Y. F. Kawalo; Charles R. Ngangi; Agnes E. Loho
AGRI-SOSIOEKONOMI Vol. 12 No. 1 (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.601 KB) | DOI: 10.35791/agrsosek.12.1.2016.11374

Abstract

Objective of this research was to assess the survival mechanism scavenger in landfills Sumompo, Tuminting Village District of Manado. Location of research is determined by purposive sampling while sample are scavengers who had worked more than 10 years as many as 15 people. Secondary data were obtained from the office of the Department of Sanitation, Parks and Office of Manado City and the Sumompo village Office. The analytical method used is descriptive statistics. The results showed that survival mechanism scavengers in landfill sites Sumompo based on food needs, performed with diet twice a day morning and afternoon with a fried or steamed fish and sometimes with vegetables. Based on the needs of clothing, they bought clothes once a year or of giving people and others acquired from landfills. Almost of scavengers home are made from plywood with a size of 20 m2 to 42 m2. Income ranges from Rp 1,000,000 to Rp 1886 666. Equipment purchased in most homes and others obtained from trash.
MOBILITAS PEKERJA DARI DESA MAUMBI KE KOTA MANADO Dewi ., Tambuwun; Leonardus R. Rengkung; Charles R. Ngangi
AGRI-SOSIOEKONOMI Vol. 12 No. 1 (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.412 KB) | DOI: 10.35791/agrsosek.12.1.2016.11375

Abstract

Mobility is the movement of people from one region to the other region within a specified period. In other words, mobility is the movement of people to make the shift from a region or area of origin to other regions. As the capital of North Sulawesi, Manado and surrounding area have the role of mutual support between regions, where the City of Manado regarded as an area that became the purpose of work. The interdependence of the region between Manado and surrounding areas also can be seen in the relationship between the city of Manado with Maumbi village as an area of support, in terms of both formal and informal workers who worked in Manado. The increasing number of such workers has contributed to greater mobility of workers from Maumbi Village to Manado. This study aims to determine the mobility of wokers from the village Maumbi to Manado based on the push and pull factors of mobility. In answering this purpose of this study the collected primary data and secondary data have conducted. The sampling technique used purposive sampling method. While secondary data taken at the village office Maumbi include the state of the last inhabitants in 2014, according to the number of people living in 2014 and the Maumbi Village community who work in the city of Manado. The variables measured were age, family size, length of stay, education level, number of family members working in Manado, type of work, number of dependents, total revenues, total expenses, mileage, travel time, type of transport, and cost of transportation. Analysis of the data used is descriptive analysis by describing and explaining all the factors related to the mobility of workers from the village Maumbi to Manado. The results showed that the pull factor mobility of the village Maumbi to Manado occur due to the distance traveled, the type of transport, length of stay, number of family members, income, expenses, and transportation costs, while pull factor mobility occurs because, type of work, education , age, and number of family members who work in the city of Manado.
PENGARUH OBJEK WISATA TASIKRIA TERHADAP PERUBAHAN SOSIAL MASYARAKAT DI DESA MOKUPA KECAMATAN TOMBARIRI Romelin M. Waha; Charles R. Ngangi; Ellen G. Tangkere
AGRI-SOSIOEKONOMI Vol. 12 No. 1A (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.174 KB) | DOI: 10.35791/agrsosek.12.1A.2016.11478

Abstract

The objective of this research is to know the effect of social change especially attitude and social value to the decrease of Tasikria tourism object at Mokupa Village Tombariri Dictrict.The collecting has been conducted for one year, from December, 2014 to December, 2015. The obtained data are primary and decundary data. The primary data are obtained directly from the government at Mokupa Village, Tombariri Sub-Disctrit. The sampling uses purposive sampling chosen at Mokupa Village involving village society such as teacher, government employee, To know the effect of social change especially attitude, it uses Likert Scale Analysis. The research result showed that the effect of social change to tourism object at Mokupa Village Tombariri Sub-Dictrict was high based on attitude and social value of local society.*jnkd*
PERANAN SEKTOR PERTANIAN DALAM PEREKONOMIAN DAN PENYERAPAN TENAGA KERJA DI PROVINSI GORONTALO Mohamad Arif Novriansyah Biki; Grace A. J. Rumagit; Charles R. Ngangi
AGRI-SOSIOEKONOMI Vol. 12 No. 1A (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.735 KB) | DOI: 10.35791/agrsosek.12.1A.2016.11540

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This research aimed to analyze the role of agricultural sector to analyze in the economy and labor Absorption in Gorontalo Province. This research was conducted over three months and started from June to August 2015 in Gorontalo Province. The data used in this research was secondary data which was obtained from Statistics Central Bureau of Gorontalo Province. The analysis used analysis of Location Quotient (LQ), Multiplier Short Run (MS), elasticity of labor, and Trend Linear by using the PDRB variable and numbers of labor force. The result of this research showed that the role of agricultural sector in the absorption of labor in Gorontalo Province is relatively stable in each year, and reviewed from PDRB terms the agricultural sector including the basis sector. Therefore, it needed continuing research to know factors which influence PDRB except the labor, which can increase PDRB of agricultural sector. Furthermore, the role of agricultural sector in absorption labor in Gorontalo Province is big enough and relatively stable in each year. Reviewed from PDRB aspect and labor aspect, agricultural sector was including the basic sector. Government of Gorontalo Province was expected to give more concern by increasing of investment and improving of human resources in agricultural sector.Key words: Agricultural Sector, Location Quotient, Multiplier Share, Elasticity of Labor, Trend Linear.
MODAL SOSIAL SEBAGAI STRATEGI BERTAHAN HIDUP BURUH TANI DI DESA KOPIWANGKER, KECAMATAN LANGOWAN BARAT, MINAHASA Wolter Widyatama Hutapea; Benu Olfie L.S.; Charles R. Ngangi
AGRI-SOSIOEKONOMI Vol. 12 No. 2A (2016)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.378 KB) | DOI: 10.35791/agrsosek.12.2A.2016.12832

Abstract

This research aims to determine and describe how farm-workers can survive by social strategy as their strategy. From the three elements of social capital, that’s trust, norms, and networks, which one has the greater influence for a survival strategy of Kopiwangker farm-workers in village. This research was conducted over five months, from February until June 2016 started from preparation until making research reports. This study has used primary data and secondary data. The number of respondents is 30 respondents of whom are farm-workers. The sampling method which used in this research is purposive sampling and data analysis method used is descriptive qualitative which quantified using the Likert Scale. The results of this research indicate that social capital can be a survival strategy for Kopiwangker village farm-workers, especially on the elements of the network (patron-client networks) because it has the highest score, that is 450. But according to several informants that ever happened was also a problem among some farm-workers (as clients) and patrons, but always can be resolved.
ANALISIS PERENCANAAN POLA PENANGANAN PERMUKIMAN KUMUH DI KAWASAN SINDULANG SATU, KECAMATAN TUMINTING, KOTA MANADO Deysi ., Kaseke; Carolina B.D. Pakasi; Charles R. Ngangi
AGRI-SOSIOEKONOMI Vol. 13 No. 1A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.176 KB) | DOI: 10.35791/agrsosek.13.1A.2017.15156

Abstract

This study aims to (1) identify the level of untidiness of setllement area in Sindulang Satu Urban Village based on identification of slum conditions (physical), other considerations and legality of land at the site, (2) analyze the pattern of handling the slums and choose the appropriate pattern to be applied to the region. Region slums in the city of Manado North Sulawesi selected as the study area. Limitation of the study area is determined on a region-located strategically Sindulang One area that affects the tourism sector as well as residential typology which is a blend of rolling hills and waterfront settlements (DAS Tondano) and the beach (Boulevard Phase II). The research was conducted for 2 (two) months from the month of January 2017 to February 2017. Methods of data collection is done by the method of field research (Field Research Methods) as well as with library research methods (Library Research Methode). The data used in this research is the primary data collected and processed its own form of existing data found in the object of research is the identification of space utilization, status of ownership of land and buildings, state of the infrastructure and facilities of existing settlements. In addition, also used secondary data is data obtained from other parties or data that are processed or published by various government agencies (Kotaku. 2016). The variables used in this study is the data on the observation of research sites, including the identification of the condition of untidiness / physical, identification of other considerations and identification of the legality of the land, as follows: (1) The condition of the building, (2) The condition of roads, with criteria ie the coverage of the environment and the quality of the road surface environment, (3) the condition of water supply, (4) the condition of drainage environment, (5) Condition wastewater management, (6) Conditions waste management, (7) the condition of fire protection, (8) another consideration, (9) The legality of land. The analysis was performed with regard to the object of analysis and interpretation of the data description of the physical condition, other considerations and the legality of land obtained in the field / location of research and literature review, then associated with a pattern appropriate treatment to be applied to an area of research. The analysis was performed using analysis techniques Formula Rate location based on the Minister of Public Works and Public Housing No. 02 / PRT / M / 2016 on Improving the Quality of the Slum Housing and Slum (Anon. 2016). Then the pattern of treatment in improving the quality of slum area carried out in accordance with Law No. 1 of 2011 Article 97 (Anonymous, 2011), through (1) The restoration; (2) Rejuvenation; or (3) Resettlement. Handling practices followed by management to maintain the quality of housing and settlements. The research showed that (1) the area of Sindulang One Urban Village is one area of slums in the city of Manado with typologies / characteristics of settlements in the hills, plains and the waters edge (DAS Tondano and the waterfront) is based on the identification of the condition of untidiness, other considerations and the legality of land categorized as slum heavy that its existence is affecting the level of the city of Manado in general untidiness, therefore, this area can be prioritized to be one of the priority areas in the handling of the slums. The pattern of treatment that can be done to do that is the rejuvenation of the city with alternative land sharing to maximize the feasibility of the location to the fulfillment of environmental facilities and public facilities on land that is legal, and the land consolidation which is a pattern of development that is based on the wisdom of setting land ownership to improve the quality of life and maintenance resources natural as well as maximizing the strategic location of the region.
DINAMIKA KELOMPOK TANI MAESAAN WAYA DI DESA MANEMBO, KECAMATAN LANGOWAN SELATAN Juwendi ., Poluan; Ventje V. Rantung; Charles R. Ngangi
AGRI-SOSIOEKONOMI Vol. 13 No. 1A (2017)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.883 KB) | DOI: 10.35791/agrsosek.13.1A.2017.15637

Abstract

This research aims to identify the dynamics of Maesaan Waya Agriculture group which was studied by group dynamics elements namely the purpose of the group, the structure of the group, the building and the developing of the group, the unity of the group and the effectivity of the group. This research was conducted from October 2016 to April 2017 on Maesaan Waya Agriculture group in Manembo Village, South Langowan Subdistrict. The collecting of the data included primary and secondary data. Primary data was collected by direct interview using questionnaire with agriculture group members who were become respondents. The total number of respondents in this research is 20 respondents. The secondary data were collected from research-related literatures. Descriptive analysing was the method in data analyzing. The result of this research shows that the dynamics of Maesaan Waya agriculture group is categorized as dynamic with 80% valuation percentage. This is because the elements of group dynamics in Maesaan Waya agriculture group run well. Even though the elements of group dynamics run well, there was 20% dynamics elements categorized as less-dynamic.
Co-Authors Agnes E. Loho Amelia E. Rotulung Angelyk Y. F. Kawalo Audrey Julia Maria Maweikere Benu Olfie L.S. Bobby J. V. Polii Carolina B.D. Pakasi Caroline B. D. Pakasi Caroline B.D. Pakasi Celcius . Talumingan Celcius Talumingan Celsius Talumingan Chichi S.T. Kansil Christi M. Tangkulung Chrisye Limpong Amelia Limpong Cynthia . Lintang Debora Philip Desiane M. Rungkat Destreeana Suratinojo Dewi ., Tambuwun Dewi Ayu Mayangsari Tiwow Deysi ., Kaseke Elein ., Mamahit Ellen G. Tangkere Ellen G. Tangkere Ellen R. Sutrisno Eric Djakaria Esry O. Laoh Esry O.H. Laoh Eyverson ., Ruauw Eyverson Ruauw Eyverson Ruauw Febronia Gledis Manus Finna Kumesan Fitri Cahya Latif Fransisco Pitar Gene H.M. Kapoantow Gianina Amelinda Rantung Giofany Rondonuwu Grace A. J. Rumagit Grace A.J Rumagit Grace A.J. Rumagit I Nengah Harta Yudha Imelda ., Manopo Irfandi ., Ramli Jean F.J. Timban Jean Fanny Junita Timban Jelly Ribka Danaly Lumingkewas Jennifer Umboh Jenny ., Baroleh Jenny Baroleh Jhose Frans Andreas Ratumbuysang Joachim N.K. Dumais Joppi ., Lengkong Juwendi ., Poluan Leonardus Ricky Rengkung Leydia E. Rauw Liny J.N. Rasu Lorraine Sondak Lorraine W. Th. Sondak Lucia C. Mandey Luis Pinatik Lyndon R.J. Pangemanan Lyndon Reindhart Jacob Pangemanan Magdalena E. Angeline Maria Grace Damopolii Marini ., Loho Marlen M. Rumengan Martha M. Sendow Meilany C. Wowor Melisa L.G. Tarore Melissa L.G. Tarore Melissa L.G. Taroreh Melissa Lady G. Tarore Melissa Lady Gesela Taroreh Memah, Melsje Yellie Mex Frans Lodwyk Sondakh Mex Frans Lodwyk Sondakh Mex L. Sondakh Missy J. Nonutu Mohamad Arif Novriansyah Biki Monica P. Mumek Muhammad R. Hemeto Natalia J. Umboh Noortje M. Benu Oktavianus Porajouw Olfie L.S. Benu Olivia Octavia Tunas Paulus A. P Paulus A. Pangemanan Paulus Adrian Pangemanan Pebriani Soulun Salu Rahasia Meyssel Anneke Ratih M. Amin Raydi ., Karundeng Raymond Luntungan Rianita O. Rares Ribka M. Kumaat Rine Kaunang Romelin M. Waha Ronald N. Pakasi Selvie Martha Momuat Sherley Veralin Kamurahan Silke . Pantouw Stella Dompasa Steven A. Rumbayan Surakanti Wardono . Wardono Theodora M. Katiandagho Tirsa E. Mumu Tommy F. Lolowang Varah Claudya Cristin Lahinda Ventje V. Rantung Verro Stevanus Tampun Worung Vibilia Anggelina Tulong Vicky R.B Moniaga Vicky R.B. Moniaga Virjinia ., Pangkey Welson M. Wangke Wilson M. Wangke Wolter Widyatama Hutapea Yandry Deby Ratu Rory Yohanis Maliogha Yolanda P. I. Rori Yolanda P.I. Rori Yuli ., Erithrina