Garuda - Garba Rujukan Digital

Jen ., Tatuh

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Author-ID : 5921687

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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DESKRIPSI USAHATANI TANAMAN BUMBU MASAK â€œRAMPA-RAMPA CAMPURâ€ DAN SALURAN PEMASARAN DI DESA SEA DAN KOTA MANADO Soleman ., Yapri; Nordy F. L. Waney; Jen ., Tatuh
AGRI-SOSIOEKONOMI Vol. 13 No. 3A (2017)
Publisher : Sam Ratulangi University

This study aims to describe the cultivation of seasoning plants "rampa-rampa mix" andmarketing channels that occur in the Village Sea and the city of Manado. This research was conducted in September 2016 until October 2016. The data used are primary data and secondary data. The primary data collection was conducted by direct interview technique with 40 (forty) respondents in this case seasoning plants "rampa-rampa campur" and also using written data in the form of documents obtained from the village head. The data obtained was analyzed using descriptive analysis and presented in the form of story or table. The results of thisstudy indicate that the average profit of cooking season is Rp.461.104 in 1 (one) time to make asale.

MARKET ORIENTATION PADA PT GUNUNG HIJAU MASARANG BERDASARKAN SKALA MARKOR Alan R. Rombon; Leonardus R. Rengkung; Jen ., Tatuh
AGRI-SOSIOEKONOMI Vol. 14 No. 2 (2018)
Publisher : Sam Ratulangi University

This study aims to know the Market Orientation (market intelligence, market intelligence dissemination, responsiveness of market intelligence). This research was conducted for three months from May until July 2017. The data used are primary data which is quantified by using Likert scale. The data taken by using survey method and use questioner to be distributed to 6 respondents in company. Questionnaires are used to identify market intelligence, market intelligence spread, responsiveness to market intelligence. Based on the results of research conducted at PT Gunung Hijau Masarang, the company's market orientation value was 67.29 percent. The company's market intelligence carried out customer service activities to know the consumer's response to the product. In the Market Intelligence Spread, Company companies understoodmarket integrations such as informally discussing competitor strategies, formal and informal discussions of needs. Whereas in the responsiveness of market intelligence the Company understood market orientation towards the response to market integrity. The company received complaints such as if there is a defectiveproduct, a change of packaging This is an opportunity for the company to correct the performance of the company as well as the service system like this makes it easier to encourage companies to more sharply looked at consumer needs.*jnkd*.

EVALUASI AGRIBISNIS STROBERI ORGANIK DI KABUPATEN BOLAANG MONGONDOW TIMUR PROVINSI SULAWESI UTARA Agnes Estephina Loho; Jen ., Tatuh; Gene H. M. Kapantow
AGRI-SOSIOEKONOMI Vol. 14 No. 3 (2018)
Publisher : Sam Ratulangi University

The purpose of this study was to evaluate organic strawberry agribusiness in the East Bolaang Mongondow Regency by evaluating the dimensions of agribusiness players, the dimensions of agribusiness activity and the dimensions of behavior of organic strawberry agribusiness. The method used in this study was the survey method. The selection of the location of the study was done intentionally by determining the highland area in the East Bolaang Regency that cultivated strawberries. The area was the village of Mooat, Guaan Village, and New Bongkudai Village. This research begins in May to August 2018. The types of data used in this study were primary and secondary data. Data were analyzed using income analysis, added value, and were evaluated with an evaluation structure design adopted from the modified Hammond Evaluation Structure into agribusiness. The results of the study showed that agribusiness players consisting of key players had not made strawberries as commercial commodities while the tourism business of Dâ€™Mooat had made strawberries as a commercial commodity. The agricultural input activities were in the form of the use of the workforce of the community around the tourist area and the provision of production facilities, both purchased and made by themselves. The agricultural production activities had not fully utilized organic materials with an average production of 1,080 kg / year and the revenues of Rp.128,505,250/year for the area of 2,000 m2. The agricultural industry activities provided added value around of Rp. 57,000 / kg for strawberries and the average profit of Rp. 52,870 / kg through processing strawberries into strawberry juice, smoothie strawberry juice and dragon berry juice. Agricultural marketing activities were take place only in the tourist attractions area. The agricultural service activities were in the form of credit from Bank (BRI) while coordination with related agencies has not been established. The production technique behavior was good; the agribusiness management behavior was still in traditional way, whereas the agribusiness system behavior have not yet.

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