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All Journal El-kahfi : Journal of Islamic economics Jurnal Ipteks Terapan : research of applied science and education
Suandi, Edi
Andalas University Padang
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Analisis Strategi Marketing Smartphone Xiaomi Di Kota Padang Edi Suandi; Adi Prawira
El-Kahfi | Jurnal Ekonomi Islam Vol 2 No 01 (2021): Journal of Islamic Economic
Publisher : Sekolah Tinggi Ekonomi Syariah (STES) Manna wa Salwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58958/elkahfi.v2i01.47

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh empat variabel bauran pemasaran secara parsial dan simultan terhadap keputusan pembelian smartphone Xiaomi di Kota Padang. Penelitian ini menggunakan metode Kuantitaif deskriptif dengan teknik survey dan accidentalsampling dengan sampel 100 responden. hasil penelitian menjelaskan, bahwa secara signifikan positif variabel Produk mempengaruhi variabel Keputusan pembelian produk Smartphone Xiaomi di kota Padang dengan nilai sig. yang dihasilkan sebesar 0,000 lebih kecil dari nilai signifikansinya (0,05), secara signifikan positif variabel harga mempengaruhi variabel Keputusan pembelian produk Smartphone Xiaomi di kota Padang dengan nilai sig. yang dihasilkan sebesar 0,023 lebih kecil dari nilai signifikansinya (0,05), bahwa variabel distribusi tidak mempengaruhi variabel Keputusan pembelian produk Smartphone Xiaomi di kota Padang dengan nilai sig. yang dihasilkan sebesar 0,232 lebih besar dari nilai signifikansinya (0,05), dan variabel distribusi tidak mempengaruhi variabel Keputusan pembelian produk Smartphone Xiaomi di kota Padang dengan nilai sig. yang dihasilkan sebesar 0,663 lebih besar dari nilai signifikansinya (0,05). dengan nilai sig sebesar 0,000 kecil dari nilai 0,05 yang ada pada analasis uji F menunjukkan bahwa strategi produk, harga, distribusi dan prmosi secara simultan memeliki pengaruh yang signifikan terhadap keputusan pembelian konsumen pada Smartphone Xiaomi di kota Padang.
ETHICAL, INNOVATIVE, AND MOBLE : SHARIA BANKS AND FACTORS AFFECTING IST COMPETITIVE ADVANTAGE Edi Suandi; Herri Herri; Yulihasri Yulihasri; Syafrizal Syafrizal
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 16 No. 1 (2022): Jurnal Ipteks Terapan (Research Of Applied Science And Education)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.992 KB) | DOI: 10.22216/jit.v%vi%i.615

Abstract

Competition between conventional banks and Islamic banks in Indonesia places Islamic banks as the second choice, even though this country is a country with the largest Muslim population in the world. The government argues that this is due to the inability to reach the market, weak risk management, and low quality of technology. Whether this statement is true or not has not been scientifically explored. These three problems can be covered in the concept of Islamic marketing ethics, entrepreneurial marketing, and convergence marketing. This study examines how these three variables influence the competitive advantage of 204 branches of nine Islamic commercial banks in Indonesia and how the impact of these competitive advantages on bank performance. The structural equation model is used to examine the indirect effect of Islamic marketing ethics, entrepreneurial marketing, and convergence marketing on sharia bank performance through competitive advantage. The results indicate that these three variables have a significant effect on the competitive advantage of Islamic banks and competitive advantage mediates the effect of these three variables on sharia bank performance.
Co-Authors Adi Prawira Herri Herri Syafrizal Syafrizal Yulihasri