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PENGARUH PROMOSI DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHITATO YANG DIMEDIASI OLEH BRAND AWARENESS Setiawati, Mega; Lumbantobing, Rudolf
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
Publisher : Manajemen Bisnis Kompetensi

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Abstract

      Abstract       This study is focused in exploring the influence of promotion and packages  toward consumer’s purchasing decision on chitato product, which mediated by brand awareness. Selection of the sample in this study is conducted by using judgemental sampling, so that the sample was selected amount of 105 respondents. The data collection is done by direct observation through questionaire instrument. The data are analyzed by using path analysis. The results showed that packaging and promotion have significantly positive effect on brand awareness. And brand awareness has significantly positive effect on chitato product purchasing decisions. Promotion has a significant positive effect on brand awareness, but promotion is not significantly positive effect on chitato product purchasing decisions. Brand awareness mediates positive influence of promotion and packaging toward the chitato product purchasing decisions. Thus the positive effect of promotional and packaging on chitato purchasing decisions will be more positive when the brand awareness in the minds of customers is increasing.Keywords: promotion, package, brand awareness, purchasing decision, path analysis.
EFEK RASIO LIKUIDITAS, RASIO PROFITABILITAS DAN RASIO AKTIVITAS PADA HARGA SAHAM YANG DIMEDIASI OLEH RASIO SOLVABILITAS PERUSAHAAN SUB-SEKTOR INDUSTRI PERKEBUNAN YANG TERCATAT DI BURSA EFEK INDONESIA Lumbantobing, Rudolf
Ilmiah Manajemen Bisnis VOL. 16 NO. 2 JULI - DESEMBER 2016
Publisher : Ilmiah Manajemen Bisnis

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Abstract

This research aims to test the mediating effect of solvency ratio on the influence of liquidity ratio, profitability ratio, and activities ratio on stock prices of the listed companies in Indonesian Stock Exchange. The basic concepts of financial management stated that the financial ratios should have positive effect on stock price while solvency ratio increases. The population of this research is the company engaged in the field of plantation by using a selected sample which consist of eight listed industrial plantation sub-sector companies. The hypotheses testing in this study used the technique of multiple linear regression and path analysis.The results from the sample shown that there is nosufficient evidence of trade-off theory validity. In addition, when the ratio increases, the company’s solvency ratio increased liquidity ratios and profitability ratios will also increase the company’s stock price. But when a company’s solvency ratio increased with increment in the activity ratio will lower the stock price.The conclusion of this study is the solvency ratio has an important role as mediating the movement of stock price. And investors should not worry to buy shares of companies with high debt levels because the higher the level of profitability that can increase the company’s stock price. Keywords: liquidity, profitability, solvability, activity, stock exchange   ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh mediasi rasio hutang terhadap pengaruh rasio likuiditas, rasio profitabilitas, dan rasio aktivitas terhadap harga saham perusahaan yang terdaftar di Bursa Efek Indonesia. Konsep dasar manajemen keuangan menyatakan bahwa rasio keuangan harus memiliki efek negatif terhadap harga saham sementara rasio utang meningkat, sebaliknya. Sampel penelitian ini adalah delapan perusahaan sub sektor industri perkebunan yang tercatat di Bursa Efek Indonesia (BEI) untuk periode tahun 2010-2015. Penelitian ini menggunakan analisis regresi linier berganda dan analisis jalur untuk menguji hipotesis yang dikembangkan. Hasil penelitian menunjukkan bahwa ada cukup bukti validitas teori pecking order, dan peran penting rasio hutang sebagai efek mediasi dari rasio keuangan lainnya terhadap harga saham perusahaan. Temuan menunjukkan bahwa ketika rasio hutang perusahaan menurun, harga saham perusahaan dapat ditingkatkan dengan meningkatkan rasio keuangan lainnya. Akhirnya, investor tidak perlu khawatir untuk membeli saham perusahaan yang menguntungkan dengan rasio hutang yang tinggi; Karena profitabilitas yang tinggi bisa mengurangi rasio hutang dan kemudian bisa meningkatkan harga saham perusahaan. Kata kunci: rasio keuangan, profitabilitas, rasio utang, harga saham, pecking order
Efek Moderasi Risiko Sistematis Pada Pengaruh Profitabilitas, Risiko Leverage, dan Pertumbuhan Aktiva Terhadap Nilai Perusahaan Sektor Industri Manufaktur Yang Listing di Bursa Efek Indonesia Herawati, Herawati; Iskandar, Deni; Lumbantobing, Rudolf
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
Publisher : Manajemen Bisnis Kompetensi

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Abstract

This research aims to investigate the interaction effects between profitability, asset growth and degree of total leverage with systematic risk which might strengthen or weaken the effect of those variables on firm value. Data in this study was analyzed by using moderated regression analysis (MRA) to analyze the moderating variable effect of the independent variables on firm value. The results revealed that (1) profitability significant positively effects on firm value. But asset growth and degree of total leverage have not significantly affect the firm value. (2) Systematic risk as a moderator variable has significant positively mediate the influence of profitability toward firm value. The positive effect of profitability toward firm value should increase (decrease) while the lower (greater) systematic risk. (3) Systematic risk has not significantly moderate the influence of asset growth and degree of total leverage toward firm value. Keywords: return on asset, asset growth, total leverage, systematic risk, firm value
PENGARUH PROMOSI DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHITATO YANG DIMEDIASI OLEH BRAND AWARENESS Setiawati, Mega; Lumbantobing, Rudolf
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

      Abstract       This study is focused in exploring the influence of promotion and packages  toward consumer’s purchasing decision on chitato product, which mediated by brand awareness. Selection of the sample in this study is conducted by using judgemental sampling, so that the sample was selected amount of 105 respondents. The data collection is done by direct observation through questionaire instrument. The data are analyzed by using path analysis. The results showed that packaging and promotion have significantly positive effect on brand awareness. And brand awareness has significantly positive effect on chitato product purchasing decisions. Promotion has a significant positive effect on brand awareness, but promotion is not significantly positive effect on chitato product purchasing decisions. Brand awareness mediates positive influence of promotion and packaging toward the chitato product purchasing decisions. Thus the positive effect of promotional and packaging on chitato purchasing decisions will be more positive when the brand awareness in the minds of customers is increasing.Keywords: promotion, package, brand awareness, purchasing decision, path analysis.
Rasio Hutang Memediasi Pengaruh Rasio Laba Atas Aktiva dan Ukuran Perusahaan Terhadap Probabilitas Pembayaran Dividen Perusahaan Perkebunan Kelapa Sawit yang Listed di Bursa Efek Indonesia Periode Tahun 2010-2014 Lumbantobing, Rudolf; Iskandar, Lie Robert
Manajemen Bisnis Kompetensi VOL. 12 NO. 02 JULI-DESEMBER 2017
Publisher : Manajemen Bisnis Kompetensi

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Abstract

This study aims to investigate the influence of the debt policy, return on asset and firm size toward company’s dividend policy on listed oil palm plantation companies in Indonesia Stock Exchange during the years 2010-2014. The used data in this research was secondary data obtained directly from the company website and the Indonesia Stock Exchange. The data was analyzed using path analysis by using logistic regression analysis. The results showed that the profitability is significant and negative effect on the debt ratio. Size is not significant and positive on debt ratio. ROA is significant and positive effect on dividend policy. Size is significant and positive effect on dividend policy. The debt ratio is not significant positive effect on dividend policy. Dividend policy is influenced by leverage of the company. ROA has positively effect on dividend policy will be more negattive when DER increase, vice-versa. The positive effect of Size on dividend policy will not be more negative when debt ratios decline.Keywords: debt, company performance, firm size, dividend policy
School Operational Assistance and the Future of Financial Management in the Education Sector Rudolf Lumbantobing
AL-ISHLAH: Jurnal Pendidikan Vol 13, No 3 (2021): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.488 KB) | DOI: 10.35445/alishlah.v13i3.1442

Abstract

This study aims to analyze the School Operational Assistance and the Future of Financial Management in the Education Sector. The approach used in this research is a qualitative method with a descriptive course. The types of data used in this research are primary and secondary data. Preliminary data were obtained from in-depth interviews and questionnaires with informants through purposive sampling technique; the respondents in this research were 65 people, including school administrators and school committees. At the same time, secondary data is obtained from the literature study to acquire and build an abstraction about the research objectives and data support so that general conclusions can be made to specific. This research is conducted on Junior High Schools in West Jakarta, which received School Operational Assistance funds. Based on the results of data analysis, it can be concluded that Junior High Schools in West Jakarta in terms of planning, implementation, and accountability indicators are in the very effective category. This is due to the school's financial management that applies three main strategies, namely Strategic Planning, Strategic Management, and Strategic Thinking.
EFEK RASIO LIKUIDITAS, RASIO PROFITABILITAS DAN RASIO AKTIVITAS PADA HARGA SAHAM YANG DIMEDIASI OLEH RASIO SOLVABILITAS PERUSAHAAN SUB-SEKTOR INDUSTRI PERKEBUNAN YANG TERCATAT DI BURSA EFEK INDONESIA Rudolf Lumbantobing
Ilmiah Manajemen Bisnis VOL. 16 NO. 2 JULI - DESEMBER 2016
Publisher : Ilmiah Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to test the mediating effect of solvency ratio on the influence of liquidity ratio, profitability ratio, and activities ratio on stock prices of the listed companies in Indonesian Stock Exchange. The basic concepts of financial management stated that the financial ratios should have positive effect on stock price while solvency ratio increases. The population of this research is the company engaged in the field of plantation by using a selected sample which consist of eight listed industrial plantation sub-sector companies. The hypotheses testing in this study used the technique of multiple linear regression and path analysis.The results from the sample shown that there is nosufficient evidence of trade-off theory validity. In addition, when the ratio increases, the company’s solvency ratio increased liquidity ratios and profitability ratios will also increase the company’s stock price. But when a company’s solvency ratio increased with increment in the activity ratio will lower the stock price.The conclusion of this study is the solvency ratio has an important role as mediating the movement of stock price. And investors should not worry to buy shares of companies with high debt levels because the higher the level of profitability that can increase the company’s stock price. Keywords: liquidity, profitability, solvability, activity, stock exchange   ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh mediasi rasio hutang terhadap pengaruh rasio likuiditas, rasio profitabilitas, dan rasio aktivitas terhadap harga saham perusahaan yang terdaftar di Bursa Efek Indonesia. Konsep dasar manajemen keuangan menyatakan bahwa rasio keuangan harus memiliki efek negatif terhadap harga saham sementara rasio utang meningkat, sebaliknya. Sampel penelitian ini adalah delapan perusahaan sub sektor industri perkebunan yang tercatat di Bursa Efek Indonesia (BEI) untuk periode tahun 2010-2015. Penelitian ini menggunakan analisis regresi linier berganda dan analisis jalur untuk menguji hipotesis yang dikembangkan. Hasil penelitian menunjukkan bahwa ada cukup bukti validitas teori pecking order, dan peran penting rasio hutang sebagai efek mediasi dari rasio keuangan lainnya terhadap harga saham perusahaan. Temuan menunjukkan bahwa ketika rasio hutang perusahaan menurun, harga saham perusahaan dapat ditingkatkan dengan meningkatkan rasio keuangan lainnya. Akhirnya, investor tidak perlu khawatir untuk membeli saham perusahaan yang menguntungkan dengan rasio hutang yang tinggi; Karena profitabilitas yang tinggi bisa mengurangi rasio hutang dan kemudian bisa meningkatkan harga saham perusahaan. Kata kunci: rasio keuangan, profitabilitas, rasio utang, harga saham, pecking order
Rasio Utang Memediasi Pengaruh Kemampulabaan Dan Ukuran Aktiva Terhadap Kebijakan Dividen: Studi Empiris Pada Perusahaan Perkebunan Kelapa Sawit Yang Terdaftar Di Bursa Efek Indonesia [Debt Ratio to Mediate Effect of Profitability and Asset Size on Dividend Policy: An Empirical Study on Oil Palm Plantation Companies Listed with the Indonesia Stock Exchange] Rudolf Lumbantobing
DeReMa (Development Research of Management): Jurnal Manajemen Vol 12, No 1 (2017): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v12i1.412

Abstract

This research explores the influence of the debt policy, profitability, and size of asset toward company's dividend policy on oil palm plantation companies listed with the Indonesia Stock Exchange for the years 2011-2015. The secondary data used in this research were obtained directly from the company website and the Indonesia Stock Exchange (IDX). The data collection was conducted by direct observation upon the research object. The data were analyzed using path analysis and logistical regression model. The result showed that profitability has a significant and negative effect on the debt ratio. Size of asset does not have a significant and positive effect on the debt ratio. Profitability and size of assets have significant and positive effects on dividend policy, which proves that the larger profitability and the size of assets, the greater the probabilty of paying dividends. Debt ratio does not have a significant and positive effect on dividend policy. Debt ratio has a significant positively partial mediating effect toward the influence of profitability on dividend policy. Otherwise, debt ratio does not have a significant negatively mediating effect toward the positive effect of size of asset on dividend policy. BAHASA INDONESIA ABSTRAK: Penelitian ini mengeksplorasi engaruh kebijakan utang, kemampulabaan dan ukuran aktiva terhadap kebijakan dividen perusahaan perkebunan kelapa sawit yang terdaftar di Bursa Efek Indonesia periode tahun 2011-2015. Data yang digunakan adalah data sekunder yang diperoleh secara langsung dari website perusahaan dan Bursa Efek Indonesia. Pengumpulan data dilakukan dengan observasi tidak langsung terhadap objek penelitian yaitu perusahaan kelapa sawit. Data dianalisis dengan menggunakan path analysis dan model regresi logistik. Temuan penelitian ini menunjukkan bukti bahwa kemampulabaan signifikan berpengaruh negatif terhadap rasio utang. Ukuran aktiva tidak signifikan berpengaruh positif terhadap rasio utang. Kemampulabaan signifikan berpengaruh positif terhadap kebijakan dividen, yang menunjukkan bukti bahwa semakin besar kemampulabaan maka semakin besar probabilitas perusahaan membayarkan dividen. Ukuran aktiva signifikan berpengaruh positif terhadap kebijakan dividen yang berarti semakin besar ukuran aktiva maka semakin besar probabilitas perusahaan membayar dividen. Rasio utang tidak signifikan berpengaruh positif terhadap kebijakan dividen. Kebijakan dividen tidak dipengaruhi oleh leverage perusahaan. Rasio utang signifikan memediasi positif secara parsial pengaruh positif kemampulabaan terhadap kebijakan dividen. Namun, rasio utang tidak signifikan memediasi negatif pengaruh positif ukuran aktiva terhadap kebijakan dividen. 
The Moderating Effects Of Enterprise Risk Management (Erm) On Managerial Ownership, Leverage, And Company Growth On Company Value In The Financial Industry Sector Listed On Indonesia Stock Exchange 2015-2019 Geo Fanny Aprilia; Rudolf Lumban Tobing; Lambok DR Tampubolon
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1178

Abstract

This study is a research gap from previous studies due to differences in results between researchers. This study discusses the effect of managerial ownership, leverage, and firm value with enterprise risk management as a moderating variable in financial sector companies listed on the Indonesia Stock Exchange in 2015-2019. This study took a sample of 17 companies with a total of 85 units of analysis. In processing the data, the researcher used the SPSS Version 22 program.The results of this study indicate that managerial ownership has no significant effect on firm value. While leverage has a significant negative effect on firm value and firm growth has a significant positive effect on firm value. ERM does not significantly moderate managerial ownership on firm value. ERM significantly moderates the effect of leverage and firm growth on firm value.
Financial Literacy and Inclusion for Millennial UMKM Owners In West Jakarta Rudolf Lumbantobing; Lambok DR Tampubolon; Deni Iskandar; Eka Desy Purnama; Diana Frederica
International Journal Of Community Service (IJCS) Vol. 2 No. 3 (2022): August 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.66

Abstract

The results of the Bank Indonesia survey show that there is still a low number of households that have savings accounts in banks. In addition, the number of households that can access loans at banks is also still very low. One of the problems that exist due to lack of financial knowledge so that not many people understand how to access loans in banks. For an entrepreneur or micro, small and medium enterprises are needed financial litersasi in order to easily get business capital from the bank. The purpose of this community service activity is to provide additional insight into how to plan and manage finances so that micro, small and medium enterprises, especially in West Jakarta, increase. The method of implementation of community service activities consists of three stages, namely preparation, implementation, evaluation and follow-up. The results of this activity provide solutions for Micro, Small and medium enterprises in West Jakarta on how to conduct comprehensive financial planning and management, analyze financial statements, and maintain cash flow position by identifying sources of cash receipts and expenditures.