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All Journal Jurnal Manajemen Teori dan Terapan Jurnal Pengabdian Kepada Masyarakat Abdi Putra The Es Economics and Entrepreneurship Sanskara Manajemen dan Bisnis Jurnal Pengabdian West Science West Science Business and Management
Salix Fini Maris
Institut Pertanian Bogor
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Karakteristik Personal Sebagai Moderasi Hubungan Pelatihan UMKM dan Orientasi Kewirausahaan Salix Fini Maris; Aji Hermawan; Siti Jahroh
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 1 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i1.15668

Abstract

Entrepreneurship training helps to support culture and entrepreneurship by changing mindsets and increasing expertise. Micro, Small and Medium Enterprises (MSMES) training program has a challenge to pay more attention to the personal characteristics of entrepreneur to make it effective. Personal characteristics affect the training process, which is generate training success by obtaining satisfaction of the participants. The study examines personal characteristics; learning motivation, personal targets, and extraversion personality, as aspects that influence relationship between training and entrepreneurship orientation. The study was conducted on entrepreneur that took part in entrepreneurship training program using questionnaires. The results of the questionnaire were analyzed with the SEM PLS model and generate results of the study, thus personal characteristics as moderation have no significant influence or relationship to the strength of the relationship between training and entrepreneurial orientation. Even though same as training, personal characteristics have a direct attachment to entrepreneurial orientation. The results of this study can be a reference for the implementation of the training to stimulates the trainees' personal characteristics to support entrepreneurial orientation.
Branding Strategy to Increase Sales of Products from Palm Trees in the Bojong Hamlet, Sukabumi Regency Amanna Dzikrillah Lazuardini; Salix Fini Maris
The Es Economics and Entrepreneurship Vol. 1 No. 02 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i02.42

Abstract

Ant sugar is processed from sap which has a longer process than palm sugar. Ant sugar itself is one of the preparations from the palm plant which is processed by residents of Bojong Hamlet, Cicadas Village, which is used as a livelihood for residents for their daily needs. The existence and position of these products are still not competitive, they are not well known and their sales are very minimal. On the other hand, Bojong hamlet residents also experience difficulties in producing, innovating and marketing properly. The purpose of this research is to make raw material products, product innovation and product sales in local and international markets, so that products in Bojong Hamlet can increase and be able to compete with other similar products in the market. The method used in this program is to provide education to sugar palm farmers about the uniqueness of packaging, taste innovation and making attractive packaging and marketing. While conducting the education, the results were obtained, namely the interest of the people of Bojong Hamlet, Cicadas Village, to innovate in product development, packaging innovation and attractive sales.
Pelatihan dengan Pendekatan Behavioral Skill pada Peningkatan Keterampilan Salix Fini Maris
Sanskara Manajemen Dan Bisnis Vol. 1 No. 02 (2023): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v1i02.92

Abstract

Basically training has the intention to bring about permanent positive changes in individual attitudes, awareness, and skills. Permanent positive changes are closely related to the habits (behavior) of individuals implementing their skills. The purpose of this study is to review published articles that explain how behavioral skill training affects skills improvement. In his review considers the behavioral aspects of skills in training and their relationship with mindfulness and mental models to be associated with skill improvement. The research approach that will be carried out is through a literature review of frequency analysis or mapping. This method analyzes emerging trends in all published articles reviewed. The results of the review will be able to elaborate existing studies to be interpreted into various trainings.
PENGEMBANGAN UMKM DENGAN INOVASI PRODUK GULA AREN SEBAGAI UPAYA PENINGKATAN PENDAPATAN BAGI MASYARAKAT DESA CICADAS SUKABUMI RR Amanna Dzikrillah Lazuardini Luqman Al Hakim; Salix Fini Maris; Rena Yuliana; Fuji Maulana; Ahmad Sahal Gojali; Rahmi Rahmawati Sayyidah; Sonya Pita Lestari
Jurnal Pengabdian Kepada Masyarakat Abdi Putra Vol 3 No 3 (2023): September 2023
Publisher : Universitas Nusa Putra & Persatuan Insinyur Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/abdiputra.v3i3.125

Abstract

The purpose of this real work or community service activity is to provide information and assist the bojong hamlet community, sugar palm processors, village-owned enterprises and the Cicadas village government, regarding the development of palm sugar as an alternative in increasing people's income. Real work lecture activities are carried out for a month. The activity began with the implementation of socialization in forming an understanding of superior village business, simulations of making Ants Sugar and assistance with marketing plans and targets. The results of this real work or community service activity are in the form of increasing understanding related to the potential of local natural resources and the main development of which is ant sugar, BUMDes has a plan to develop the Ant and Kolang Kaling Sugar Business. Meanwhile, the village government will support the development of ant sugar by issuing a village regulation that requires the consumption of local products, as one of the markets.
Implementasi Pengabdian Masyarakat Melalui Branding, Packaging, dan Digital Marketing: Studi Kasus Produk UMKM Kue Basah di Desa Cileungsing Lestriani Lestriani; Destia Restiawati; Nenden Ayu Sapitri; Melinda Hidayat; Shopa Napisah; RR. Amanna Dzikrillah LLAH; Salix Fini Maris
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1167

Abstract

Penelitian ini mencatat hasil implementasi program pengabdian masyarakat dengan tujuan untuk meningkatkan kinerja pemasaran UMKM melalui strategi branding, packaging, dan digital marketing. Serangkaian kegiatan sosialisasi dan pelatihan ini membahas mengenai pentingnya identitas digital dalam persaingan bisnis yang ketat saat ini. Metode ini melibatkan pemberian informasi dasar hingga praktik langsung dalam pengembangan produk dan pemasaran online, dengan fokus pada UMKM Daifa Snack Box di Desa Cileungsing. Hasil implementasi terlihat dengan adanya perubahan positif pada branding, packaging, dan penetrasi media sosial yang kemudian berdampak pada peningkatan visibilitas dan penjualan produk. Penelitian ini menegaskan perlunya adopsi teknologi digital dalam strategi pemasaran UMKM guna mendukung pertumbuhan ekonomi sektor tersebut. Kesimpulannya, upaya pengabdian masyarakat ini memberikan wawasan dan bantuan praktis bagi UMKM dalam mengoptimalkan pemasaran mereka di era digital yang berkembang pesat.
Holistic Learning for Micro, Small and Medium Enterprises (MSMEs) Development Program Salix Fini Maris
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.757

Abstract

The focus of training is usually on specific skills that are needed today. Meanwhile, holistic learners tend to aim to achieve the highest level of knowledge awareness and appreciate the benefits it provides for their lives [1]. A holistic learning process is needed to identify all components that influence student development. Small and medium enterprises (MSMEs) are the subject of holistic learning because they have an economic potential that is of concern to always develop. The research approach is carried out through literature mapping, focusing on visual synthesis of the data collected and is an observation based on questions. Learning involves the learning model that best suits students, which focuses on learning through experience captured by kinesthetic memory. Holistic does not only focus on technical skills but also pays attention to internal motivation for achieving these skills. The existence of interaction not only increases the accumulation of knowledge but also a sense of mutual belonging to bear the same burden in successful learning. The next aspect is transformation which involves tools and facilities that support the change process, such as the use of information systems that facilitate collaboration and data analysis for learning evaluation. Holistic learning approach, MSMEs can develop their businesses in a way that is not only financially profitable, but also socially, environmentally and economically sustainable.
Co-Authors Ahmad Sahal Gojali Aji Hermawan Amanna Dzikrillah Lazuardini Destia Restiawati Fuji Maulana Lestriani Lestriani Melinda Hidayat Nenden Ayu Sapitri Rahmi Rahmawati Sayyidah Rena Yuliana RR Amanna Dzikrillah Lazuardini Luqman Al Hakim RR. Amanna Dzikrillah LLAH Shopa Napisah Siti Jahroh Sonya Pita Lestari