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All Journal Diponegoro Journal of Management
Andrawan Diponugroho, Andrawan
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management

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ANALISIS PENGARUH KUALITAS PRODUK DAN KEMAMPUAN INOVASI TERHADAP MINAT BELI ULANG DENGAN DAYA TARIK PRODUK SEBAGAI VARIABEL INTERVENING (Studi Pada Parlour Café Semarang) Diponugroho, Andrawan; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to explain the impact of product quality and ability to make innovation with product interest as an intervening variable to the repurchase intention as a dependent variable.               The population used in this study is that consumers who had visited Parlour Café Semarang. This research method using a non-probability sampling technique with accidental sampling method. Used as a sample of 100 respondents. Data obtained from the questionnaires were then processed and analyzed using SEM (Structural Equation Modeling) analysis through the AMOS program.            The results showed that the product quality has a positive influence on repurchase intention; product quality has a positive influence on product interest; ability to make innovation has a positive influence on repurchase intention; ability to make innovation has a positive influence on product interest; and product interest have a positive effect on repurchase intention.
Co-Authors Suryono Budi Santosa, Suryono Budi