Article Per Year (5 Year)
p-Index From 2019 - 2024
0.659
P-Index
This Author published in this journals
All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management
Suryono Budi Santosa, Suryono Budi
Diponegoro University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
ANALISA PENGARUH DESAIN PRODUK, PERSEPSI HARGA, DAN KUALITAS PRODUK TERHADAP CITRA MEREK UNTUK MENINGKATKAN MINAT BELI KONSUMEN SEPATU ADIDAS ORIGINAL (Studi Kasus pada Masyarakat di Kota Semarang) Anandia, Rizky; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.576 KB)

Abstract

The problem in this research is top brand index of adidas shoes  decline in 2012-2014. This reaserch aims to test the strength of the product design, quality of the product and price perception against a brand image to improve purchase intentiont on a adidas shoes (a case study in Semarang). This reaserch uses three independent variabels namely product design, price perception and quality of the product. Purchase intention as the dependent variable and then the variable brand image as intervening variable.A method of this research technique using non-probability sample that is purposive sampling to sample as many as 150 of respondents semarang city people who have knowed  adidas shoes .A method of data analyst using a technique double regression analysis , the analysis includes: test the validity of , a test of reliability , test the assumption of the classics , linear regression test doublet test , test f , test the coefficients determined and test sobel.The results show significant  and positive effect product design to brand image, significant and positive effect price perception to customer value, significant and positive effect quality of the product to brand image, and then significant and positive brand image  to purchase intention.
Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek terhadap Minat Beli Ulang pada Sepatu Nike Running di Semarang melalui Kepuasan Pelanggan sebagai Variabel Intervening Ramadhan, Afif Ghaffar; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.511 KB)

Abstract

The aim of this study is to analyse the effects of the product quality, the service quality, and the brand image towards consumers’ repurchase intention of Nike running shoes by using customer’s satisfaction as this study’s mediator variable (intervening) of Nike running consumers in Semarang. The quality of Nike running shoes is what attracts the consumers to repurchase another Nike shoes as well as what satisfies them. The strategy used by Nike to maintain its brand image is to do innovations by developing design and material to create an excellent running shoes product. A company which is able to maintain its service quality is of course able to maintain its consumers by constantly making them satisfied by its products. The sample of this study is taken using non probability sampling, which are the people who have previously bought Nike running shoes in Semarang. Data are collected of 150 Nike running shoes consumers with questionnaire technique. This study uses maximum likelihood as an analysis method by using Amos program version 22.0. The analysis results show that the product quality, the service quality, and the brand image have positive and significant impacts on consumers’ satisfaction. The product quality and the service quality have negative and insignificant impacts on consumers’ repurchase intention. The brand image has positive and significant impacts on consumers’ repurchase intention. While the brand image has negative and insignificant impacts on consumers’ repurchase intention.
ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN UNTUK MENDORONG MINAT BELI ULANG (Studi pada Member Sanggar Senam Kharisma Semarang) Alfa Lionora, Clarisa; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.171 KB)

Abstract

This study was conducted at a gymnasium that called Kharisma, which is located in Banyumanik, Semarang. Existing data on the gymnasium Kharisma shows a decreasing number of members in 2013-1014. This study aims to determine whether experiential marketing and service quality on customer satisfaction influece repurchase intention.The sample used in this research is a 150 member of gymnasium Kharisma. Data analysis methods used in this study is quantitative method and analyzed using multiple linear regressions.The results of the research shows that experiential marketing  and service quality have  a  positive  impact  to  customer  satisfaction with  the  regression  coefficient  Y1= 0,659X1  +  0,201X2.  While customer  satisfaction  is  also  has  a  positive  impact  to repurchase intention on the value of the regression coefficient Y2 = 0,957Y1
ANALISIS PENGARUH LOKASI, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI T.B RAJAWALI KALICILIK, DEMAK (studi pada Toko Bangunan Rajawali Kalicilik, Demak) Raharjo, Korniawan; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (95.977 KB)

Abstract

Various consumers’ needs create different buying motives, so do the quantity. To understand the needs and tastes of consumers, a company should discern its consumers’ behavior. The consumer buying behavior also applies in the decision regarding the purchase of building materials. Along with the increasing number of stores selling building supplies, stores should pay  more attention to consumer behavior.The purpose of the research is to analyze the effects of location, service quality and perceptions of price on consumers’ buying decision. Populations in this research are consumers buying at TB Rajawali Demak, with the total sample of 100 respondents. The sample collection technique used is accidental sampling. The type of data used is primary data using questionnaire and secondary data using related literature. Data analyses tool used is multiple regression.Result of this research indicates that location service quality and perceptions of price positively correlated to consumers’ buying decision. The more strategic a location, the better service quality and the more affordable price, therefore increase the buying decision.
ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN SEBAGAI INTERVENING (Studi Pada Mahasiswa Undip Pengguna Smartphone Sony) Al Ijie, Angga Luthfy; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.708 KB)

Abstract

Competition in an increasingly competitive smartphone industry resulted in a decrease in market share occurred at Sony smartphones in the period 2013-2014. This study aims to investigate the influence of brand image and product quality on purchasing decisions by customers trust Sony smartphone.The total sample of 100 respondents Sony smartphone users on student Undip. Data obtained from questions by using a questionnaire consisting of closed and open questions. Answer of respondents were analyzed with two-stage regression analysis tools SPSS (Statistical Package for Social Science).Based on the analysis conducted that the brand image and product quality positive effect on customer trust with a regression coefficient Y1= 0,343 X1+ 0,429 X2. While customer trust positive effect on purchasing decisions with a regression coefficient Y2 = 0,559 Y1.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGGUNA SMARTPHONE XIAOMI DI UNIVERSITAS DIPONEGORO) Aprinuryanto, Naufal Afiqusholih; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.545 KB)

Abstract

Communication tool is one of the needs that is not less important in human life.One type of communication tool that is often used at this time is a smartphone. in thepurchase decision of a product, a buyer must find out about the product. such as pricefactors, product benefits, product brands and the experience of others about the product.The purpose of this research is to analyze the influence of price perception, product qualityand word of mouth against purchasing decision with the brand image as an interveningvariable.The research was conducted for students of Diponegoro University. The samples inthis research as much as 150 respondents. With the method of collecting data throughquestionnaries and sampling method in this research is non probability sampling withpurposive sampling technique. This research examines the hypothesis by using StructuralEquation Modeling (SEM).The results of this study shows that price perception has positive and significanteffect on brand image, product quality has positive and significant effect on brand image,word of mouth has positive and significant effect on brand image. It is also known thatbrand image is proven to mediate price, product quality and word of mouth on purchasingdecision.
ANALISIS PENGARUH PERSEPSI HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR MATIC MIO (Studi pada Konsumen Motor Matic Mio di Yamaha Mataram Sakti Semarang) Situmorang, Gunanda; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (55.767 KB)

Abstract

The development of the motor industry is growing rapidly in Indonesia, where the demand of motorcycle is increasing every year. It also led the  competition between motorcycle manufacturer in Indonesia. One sector that is experiencing tough competition is  matic motorcycle, in this regard discuss Mio matic product. This study examines how perception influences the price, promotion and quality of product on purchasing decisions Mio motorcycle. The samples are people who have bought Mio matic motorcycle in Yamaha Mataram Sakti Semarang. The results showed that the factor of price and product quality has positive influence on purchase decisions. But the factor of promotion is not made a positive influence on the purchase decision.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION DAN CUSTOMER VALUE TERHADAP CUSTOMER LOYALTY (Studi Pada Stove Syndicate Semarang) Maulitasari Raharjo, Keisha; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.563 KB)

Abstract

This study aims to explain the impact of service quality and product quality to customer loyalty through customer satisfaction and customer value to customer loyalty at Stove Syndicate Semarang.               This study uses a type of sampling in the form of non-probability sampling due to the complete population data is unknown, while the sampling method used in this research is purposive sampling , the sampling technique with particular consideration. The collection of data obtained from 150 customers Stove Syndicate Semarang by questionnaire consisting of closed questions with Likert scale 5. Data analysis techniques and interpretation are used to analyze the data according to the model developed in this study is a SEM (Structural Equation Modeling), which operated via AMOS ver 21.0.            The results showed that customer satisfaction may mediate the relationship between quality of service and quality of product to customer loyalty shown by the positive and significant influence between variables in this study , as well as customer value on customer loyalty which also showed a positive influence and significant.
ANALISIS PENGARUH KUALITAS PRODUK DAN KEMAMPUAN INOVASI TERHADAP MINAT BELI ULANG DENGAN DAYA TARIK PRODUK SEBAGAI VARIABEL INTERVENING (Studi Pada Parlour Café Semarang) Diponugroho, Andrawan; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.255 KB)

Abstract

This study aims to explain the impact of product quality and ability to make innovation with product interest as an intervening variable to the repurchase intention as a dependent variable.               The population used in this study is that consumers who had visited Parlour Café Semarang. This research method using a non-probability sampling technique with accidental sampling method. Used as a sample of 100 respondents. Data obtained from the questionnaires were then processed and analyzed using SEM (Structural Equation Modeling) analysis through the AMOS program.            The results showed that the product quality has a positive influence on repurchase intention; product quality has a positive influence on product interest; ability to make innovation has a positive influence on repurchase intention; ability to make innovation has a positive influence on product interest; and product interest have a positive effect on repurchase intention.
ANALISIS PENGARUH KUALITAS PELAYANAN, FASILITAS DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi pada Pengguna Jasa Travel IQro’ Semarang) Puspasari, Maulina; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.379 KB)

Abstract

The purpose of research want to know the effect of quality of service, facilities, and price to customer satisfaction at travel IQro’ Semarang. This study take travel IQro’ as the object  because  from  survey  in  some  travel  company  in  Semarang,  travel  IQro’  has different marketing strategy than other travel, and also from the data obtained there is a problem is a decrease in passanger quantity.The population in this study are the customers who use the services of travel IQro’ at least twice in the past three months. Sampling in this study using non-probability sampling technique, and the type of purposive sampling method. The analysis used in this study include validity and reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing including t test, F test, and the coefficient of determination (R2).Results of multiple regression analysis is, Y = 0,295 X1+ 0,351 X2+ 0,398 X3. It means that all independent variables, the quality of service, facilities and price have a positive influence on the dependent variable, consumer satisfaction. The independent variable is the most influential is the variable price, followed by a variable facility, and the last is the variable quality of service, and the coefficient of determination (adjusted R2) is 0,773. This means that 77,3% customer satisfaction is affected by prices, facilities and quality of service. While the remaining is influenced by other variables that are not addressed in thisstudy.
Co-Authors Aditya Taufan P.A Adyanto, Brian Cahyo Afwan, Mukhammad Teguh Amara Prameswari, Arnintya Andrawan Diponugroho, Andrawan Angga Luthfy Al Ijie, Angga Luthfy Aprinuryanto, Naufal Afiqusholih Clarisa Alfa Lionora Fajar Kustriantomo, Fajar Febry Ferial Rombe, Febry Ferial Gunanda Situmorang, Gunanda Keisha Maulitasari Raharjo, Keisha Korniawan Raharjo, Korniawan Maulina Puspasari, Maulina Nova Dhita Kurniasari, Nova Dhita Ramadhan, Afif Ghaffar Renata Riskia Agustyn, Renata Riskia Rizky Anandia, Rizky Yoga Wicaksono