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All Journal Jurnal Social Economic of Agriculture Jurnal Pengabdian kepada Masyarakat
Adrinoviarini Adrinoviarini
Universitas Nahdlatul Ulama Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Jelajah Konawe Kepulauan: Dari Pejuang Muda Kementerian Untuk Indonesia Ela Ika Septiani; Adrinoviarini Adrinoviarini
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol 1 No 1 (2022): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.083 KB) | DOI: 10.47776/praxis.v1i1.556

Abstract

Program Pejuang muda adalah laboratorium sosial bagi para mahasiswa mengaplikasikan ilmu dan pengetahuannya untuk memberi dampak sosial secara nyata. Dimana mahasiswa nantinya akan ditantang untuk belajar dari masyarakat sekaligus berkolaborasi dengan Pemerintah Daerah, pemuka masyarakat, tokoh agam setempat, serta seluruh stakeholder penggerak sosial. Selanjutnya mahasiswa akan terjun langsung ke wilayah Indonesia yang memiliki kategori daerah pasca-bencana, daerah kantong kemiskinan, komunitas adat terpencil, dan kelompok masyarakat umum. Implementasi Program Kampus Merdeka-Merdeka Belajar melalui Kegiatan Pejuang Muda yang akan membahas materi teknis dan nonteknis terkait usaha pengentasan kemiskinan dan penyelesaian masalah sosial khususnya pengembangan program bantuan sosial, pemberdayaan fakir miskin dan lanjut usia, pola hidup sehat dan kesehatan lingkungan, fasilitas untuk kepentingan umum, dan social entrepreneurship (pahlawan ekonomi) di Indonesia.Selain itu, dengan adanya program pejuang muda ini dapat meningkatkan kemampuan teknis dan non-teknis mahasiswa di bidang komunikasi, kerja kelompok, pengembangan diri, social campaign, dan digital marketing pada masyarakat pasca-bencana, masyakat di kantong kemiskinan, komunitas adat terpencil, dan kelompok masyarakat umum.
Strategi Pemasaran Coffeeshop Boy’s Selama Pandemi Covid-19 dengan Menggunakan Analisis SWOT Adrinoviarini Adrinoviarini; Shinta Widyaningtyas; Ririn Fatma Nanda; Sofyan Hariyadi
Jurnal Social Economic of Agriculture Vol 11, No 1 (2022): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v11i1.56472

Abstract

Coffeeshop Boy's is one of the cafes that has survived the Large-Scale Social Restrictions (LSSR) and Enforcement of Restrictions on Community Activities (ERCA) policies during the pandemic. The power of investors and the quality of coffee are the reasons the Coffeeshop Boy's stay afloat. Coffee is a refreshing ingredient that comes from annual plantations. In Indonesia, farmers cultivate Robusta coffee and Arabica coffee, the difference between these two types of coffee can certainly be known from the taste. This research uses the descriptive qualitative method. Coffeeshop Boy's was originally a bottled coffee company that later turned into a home cafe. The LSSR and ERCA policies make this business must implement the right marketing strategy with the SWOT analysis method to find out the appropriate marketing strategy for this business in maintaining its business in the midst of a pandemic. The results of the SWOT analysis have shown that the total score of the IFAS matrix for strength items is 3.956 while for weakness items are 1.678. The results of the SWOT analysis have shown that the total score of the EFAS matrix for opportunity items is 3.241 while for threats items are 3.359. Based on the coordinates of the IFAS and EFAS matrices, Coffeeshop boy's is in quadrant 2 (ST Strategy) with a product diversification strategy. This has shown that Coffeeshop boy's can face the various threats that exist by taking advantage of the strengths they have. The ST strategy that needs to be implemented is to create new product innovations, provide special offers for new consumers, consumers who are having birthdays, or booking meetings, extend operational time, and create events to strengthen Coffeeshop Boy's branding.
Co-Authors Ela Ika Septiani Ririn Fatma Nanda Shinta Widyaningtyas Sofyan Hariyadi