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All Journal Jurnal Social Economic of Agriculture Jurnal Biosense Andalasian International Journal of Social and Entrepreneurial Development
Ririn Fatma Nanda
Universitas Nahdlatul Ulama Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Immunology & microbiology Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Pemasaran Coffeeshop Boy’s Selama Pandemi Covid-19 dengan Menggunakan Analisis SWOT Adrinoviarini Adrinoviarini; Shinta Widyaningtyas; Ririn Fatma Nanda; Sofyan Hariyadi
Jurnal Social Economic of Agriculture Vol 11, No 1 (2022): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v11i1.56472

Abstract

Coffeeshop Boy's is one of the cafes that has survived the Large-Scale Social Restrictions (LSSR) and Enforcement of Restrictions on Community Activities (ERCA) policies during the pandemic. The power of investors and the quality of coffee are the reasons the Coffeeshop Boy's stay afloat. Coffee is a refreshing ingredient that comes from annual plantations. In Indonesia, farmers cultivate Robusta coffee and Arabica coffee, the difference between these two types of coffee can certainly be known from the taste. This research uses the descriptive qualitative method. Coffeeshop Boy's was originally a bottled coffee company that later turned into a home cafe. The LSSR and ERCA policies make this business must implement the right marketing strategy with the SWOT analysis method to find out the appropriate marketing strategy for this business in maintaining its business in the midst of a pandemic. The results of the SWOT analysis have shown that the total score of the IFAS matrix for strength items is 3.956 while for weakness items are 1.678. The results of the SWOT analysis have shown that the total score of the EFAS matrix for opportunity items is 3.241 while for threats items are 3.359. Based on the coordinates of the IFAS and EFAS matrices, Coffeeshop boy's is in quadrant 2 (ST Strategy) with a product diversification strategy. This has shown that Coffeeshop boy's can face the various threats that exist by taking advantage of the strengths they have. The ST strategy that needs to be implemented is to create new product innovations, provide special offers for new consumers, consumers who are having birthdays, or booking meetings, extend operational time, and create events to strengthen Coffeeshop Boy's branding.
The Impact Of Palm Oil Plantations On Bird Diversity In Palm Oil Estates In Nagari Salareh Aia, Palembayan Sub-District, Agam District Sahadi Didi Ismanto; Ririn Fatma Nanda
Andalasian International Journal of Social and Entrepreneurial Development Vol. 2 No. 02 (2022): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.v2.i02.24-31.2023

Abstract

This study aimed to see the effect of the existence of oil palm agricultural land on bird populations in the Agam area of West Sumatra Province. Observations were made directly by taking primary and secondary data.The species of birds that were identified during the observations were Pycnonotus goiaver (Merbah Cerocok) important value index 68.75 %, Streptopelia chinensis (Tekukur) IVI 42.50, Prinia familiaris (Prenjak Java) IVI 35.00 %, Colocalia esculenta (Cow Swallow) IVI 18.75 %, Copsychus saularis musicus (Murai) IVI 13.75 %, Halcyon smyrnensis (Javanese gecko) IVI 8.75 %, Rhipidura javanica (Stripe fan) IVI 6.25 % and Porzana cinerea (White Eyebrow Rat) with IVI 6.25%. The diversity of bird species in the oil palm plantations is low because only 8 bird species were found. The results of this study were basic data that need to be developed because there are effects that need to be multiplied further. The existence of oil palm plantations has an effect on the diversity of animal populations, especially birds around the land.
Karakterisasi Cabai Merah Giling yang Disimpan dalam Media Kolam Ikan Masyarakat Di Kota Padang Sumatera Barat Ririn Fatma Nanda; Rina Yenrina; Milda Yolanda; Fauzan Azima; Daimon Syukri
JURNAL BIOSENSE Vol 6 No 02 (2023): Edisi Desember 2023
Publisher : Program Studi Biologi, Fakultas Matematika dan Ilmu Pengetahuan Alam, Universitas PGRI Banyuwangi, Jalan Ikan Tongkol No 01, Telp (0333) 421593, 428592 Banyuwangi 68416

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/biosense.v6i02.3304

Abstract

Storing ground chilies in fish ponds was initiated by the Padang City, West Sumatra Province community. This research aimed to determine the characteristics of ground red chilies stored in fish ponds and refrigerators. 100 g of ground chili was stored and packaged in low-density polyethylene (LDPE) plastic clips and again in polypropylene (PP) plastic clips. The packaged material was soaked in a fish pond to a depth of ± 60 cm. Some packaged chilies were also stored in the refrigerator at ± 6 oC. Observations on the quality of ground chili, including water content, total titrated acid, antioxidant activity, air activity, total plate number, and organoleptic were analyzed periodically for ten weeks. The results showed that until the 10th week of storage, the characteristics of ground red chilies stored in fish ponds were almost identical to those stored in the refrigerator. The storage temperature in a fish pond differed from that in a refrigerator. Based on these findings, it can be hypothesized that a Modified Atmospheric Packaging system has occurred during storage in fish ponds because it allows low temperatures, which can slow down the freezing process. Therefore, further research needs to be conducted to assess the potential of fish ponds as an environmentally friendly storage place for fresh chilies. Keyword: storage, society, water media, ecosystem
Co-Authors Adrinoviarini Adrinoviarini Daimon Syukri Fauzan Azima Milda Yolanda Rina Yenrina Sahadi Didi Ismanto Shinta Widyaningtyas Sofyan Hariyadi