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Pengaruh Pendapatan, Pengetahuan Dan Kualitas Pelayanan Terhadap Minat Nasabah Menabungan Emas Di Unit Pegadaian Syariah UIN STS Jambi Indah Apriani; Nazori Majid; Rohana Rohana
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.523

Abstract

Gold Savings is a gold balance deposit service that makes it easier for people to invest in gold savings. Gold savings are one type of investment that is in great demand by the public. This study aims to determine whether or not there is an effect of income, knowledge and quality of service on customer interest in saving gold. This research method is quantitative with multiple linear regression analysis as the analysis tool. The population in this study was 336 respondents, the sample was determined using the slovin formula, the sample in this study was 77 respondents and this research was conducted on customers of the Sharia Pawnshop Unit of UIN Sulthan Thaha Saifuddin Jambi. The results of this study indicate that the results of the F-test of income, knowledge and service quality variables together have a significant effect on customer interest in saving gold, by t-test income does not significantly affect customer interest in saving gold, knowledge has a significant effect on customer interest. saving gold and service quality significantly influence customer interest in saving gold.
PERSAINGAN PENJUALAN BUKU PELAJARAN PADA PERUSAHAAN PENERBITAN BUKU DI KOTA JAMBI Hafrianto Hafrianto; Nazori Majid; Addiarrahman Addiarrahman
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 9 (2023): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i9.1329

Abstract

This study aims to provide an analysis of Textbook Sales Competition at a Book Publishing Company in Jambi City. This study is important to do in order to find out the causes, directors, and Business Ethics of book publishing companies in facing competition in Jambi City. The method used is a descriptive qualitative approach. Data collection techniques in the form of interviews, observations, and documentation. The results of this study, Marketing practices in book publishing companies in Jambi City may give rise to monopolistic practices that refer to unfair business competition that is prohibited in islam because it can disprove the competitors and harm to the consumers, which is certainly the opposite with sharia values. Whereas in Islam it has been arranged toin making peace always do good deeds and must not harm each other. Expected to book publishing companies applying the ethics of the right way of trading to the marketing is in accordance with Islamic sharia, one of which is with applying the five principles applied in Islamic business ethics in order to avoid monopolistic practices that refer to unfair business competition that is prohibited in islam.
Strategi Pemasaran Rumah Makan Minang Di Kecamatan Alam Barajo Kota Jambi Chiara Aristha Putri; Nazori Majid; Lidya Anggraeni
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.431

Abstract

This study aims to find out how the marketing strategy used by Minang restaurants, Alam Barajo District, Jambi City, an Islamic review of the marketing strategies used by Minang restaurants, Alam Barajo District, Jambi City, and how to develop Minang restaurants in Alam Barajo District, Jambi City so that they remain exist. This research is a qualitative type. The object of this research is a Minang restaurant located in Alam Barajo District, Jambi City. The data sources used are primary data and secondary data. Data were obtained directly from respondents, totaling 15 Minang restaurants by conducting data analysis methods, namely observation, interviews and personal documentation, then the data was processed using data processing techniques. The results showed that: The marketing strategy carried out by Minang restaurants in Alam Barajo District, Jambi City used an average of 4p, namely place, product, price promotion. The Islamic Economic Review of the marketing strategy carried out by Minang restaurants in Jambi City District can be concluded, that Minang restaurants are in accordance with an Islamic perspective on average carrying out marketing strategies by setting prices, providing the best quality products, Minang restaurants are one of the a creative business that is superior because of the unique taste and use of a variety of native Indonesian spices that are difficult to imitate by other food products.
Pengaruh Gaya Hidup, Harga Dan Iklan Terhadap Keputusan Pembelian Pada Aplikasi Shoope Studi Pada Mahasiswa FEBI UIN STS Jambi Bima Bangun Mura; Nazori Majid; Addiarahman
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.194

Abstract

The purpose of this research was to find out and analyze the influence of lifestyle, price and advertising on purchasing decisions on the Shoope Study Application for students of the Faculty of Islamic Economics and Business, Uin Sts Jambi. In this study using quantitative methods. And the samples used in this study were 70 students. The results of this study indicate that partially, lifestyle and price have a significant negative effect on purchasing decisions, while advertising has a positive and significant effect on purchasing decisions. Simultaneously lifestyle, price, and advertising together influence purchasing decisions.
Pengaruh Kinerja Keuangan Bopo, Roa, Nom Terhadap Tingkat Bagi Hasil Deposito Mudharabah BSI Cabang Jambi Periode 2015-2021 M Heru Ramadhani; Nazori Majid; Efni Anita
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 1 (2023): Oktober: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i1.197

Abstract

This study aims to determine the effect of financial performance, namely BOPO, ROA, NOM on the rate of profit sharing for Mudharabah deposits at BSI, and to determine the effect of financial performance, namely BOPO, ROA, NOM simultaneously on the rate of profit sharing on Mudharabah deposits at BSI. The population in this study are all BSI Financial Statements that are still operating from 2015-2021. The method used in the sample selection is purposive sampling. Based on the data analysis which was carried out partially and simultaneously, there was a positive and significant effect on the BOPO, ROA, and NOM variables on the rate of profit sharing for Mudharabah deposits at BSI.