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All Journal Jurnal Onoma: Pendidikan, Bahasa, dan Sastra JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Pengabdian Masyarakat Sains dan Teknologi Journal of Social Science, Humanitis and Humaniora Adpertisi Transformasi: Journal of Economics and Business Management Jurnal Riset Manajemen dan Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia
Mey Enggane Limbongan
Universitas Kristen Indonesia Toraja
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Social Science, Humanitis and Humaniora Adpertisi

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PENGARUH PELAYANAN, FASILITAS DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG (STUDI PADA PENGUNJUNG OBJEK WISATA SA’PAK BAYO BAYO) Mey Enggane Limbongan
JSSHA ADPERTISI JOURNAL Vol. 2 No. 1 (2022): Jun 2022
Publisher : JSSHA ADPERTISI JOURNAL

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Abstract

This study aims to find out the effect of service, facility and tourist attraction on visit decision to visit Sa’pak Bayo Bayo Tourism Object in Sangalla, Tana Toraja. The result of t-test show that service variable does not have a significant effect on decision to visiting the tourism object. Otherwise, facilities and tourist attraction variables partially had a positive and significant effect on visit decision. The result of F-test show that all the independent variable simultaneously have a positive and significant effect on visit decision. The results of this study can be used by tourism object managers in developing and improving the quality of tourist objects in terms of services, facilities and tourist attractions.
ANALISIS BAURAN PROMOSI PENGGUNAAN sMartCU PADA USAHA ANGGOTA CREDIT UNION SAUAN SIBARRUNG DI TORAJA Mey Enggane Limbongan; Melvis Putri Prasintia Suba Sampewai
JSSHA ADPERTISI JOURNAL Vol. 3 No. 1 (2023): Jun 2023
Publisher : JSSHA ADPERTISI JOURNAL

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Abstract

The aim of this research is to analyze the promotional mix for the use of sMartCU in the member businesses of the Sauan Sibarrung Credit Union in Toraja. The type of research used in this research is a descriptive qualitative method with survey techniques. The descriptive qualitative method is research that attempts to provide proof of the truth of facts that occur in the field, situations based on a theoretical framework and the problems raised. The data collection techniques used were interviews and observations. The data processing technique used begins with data reduction, data presentation and drawing conclusions. From the research results, it was found that the use of sMartCU is very influential in introducing products to the people who are marketing targets, and providing value exchange based on the benefits provided by the product. The marketing tools used are advertising, sales promotions, events and experiences, public relations and publicity, and online marketing.
Co-Authors Abedneigo C. Rambulangi Adolfina Ro’son Devica Devica Dina Ramba' Helba Rundupadang Markus Deli Girik Allo Marniati Marniati Melvis Putri Prasintia Suba Sampewai Rahma Gusmawati Tammu Shilfani Shilfani Wensy Senolinggi Wildalend Oktajayanice