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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Hanizar Simatupang
Univeritas Islam Negeri Sumatera Utara
Religion Economics, Econometrics & Finance Education Social Sciences

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Analisis Strategi Pemasaran terhadap Pembiayaan KPR FLPP pada PT Bank Sumut KCP Syariah Karya Hanizar Simatupang; Nurul Jannah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 4 No 5 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (834.732 KB) | DOI: 10.47467/elmal.v4i5.1708

Abstract

Banks are financial institutions that have an important role in the country's economy, namely in providing payment transactions as well as providing the resources needed to finance development. Financing products that are common in the sharia banking system are also conventional, including the FLPP mortgage, which is a home loan facility product for low-income people. The type of research used is qualitative research. Qualitative research is a retrospective study that studies natural conditions in distributing products that cannot be separated from marketing strategies. Keywords: Syariah Banking, Marketing Strategi, KPR FLPP
Co-Authors Jannah, Nurul