El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol 4 No 5 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Analisis Strategi Pemasaran terhadap Pembiayaan KPR FLPP pada PT Bank Sumut KCP Syariah Karya

Hanizar Simatupang (Univeritas Islam Negeri Sumatera Utara)
Nurul Jannah (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
06 Apr 2023

Abstract

Banks are financial institutions that have an important role in the country's economy, namely in providing payment transactions as well as providing the resources needed to finance development. Financing products that are common in the sharia banking system are also conventional, including the FLPP mortgage, which is a home loan facility product for low-income people. The type of research used is qualitative research. Qualitative research is a retrospective study that studies natural conditions in distributing products that cannot be separated from marketing strategies. Keywords: Syariah Banking, Marketing Strategi, KPR FLPP

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Terbit dua kali setahun setiap Juni dan Desember. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat Ekonomi Syariah (MES) Bogor ...