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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Unsiah Zulfa Ulinnuha
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Social Sciences

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Keputusan Pembelian Konsumen Ayam Geprek Mr Suprek Melalui Promosi Sosial Media Instagram Rusdi Hidayat; Acep Samsudin; Dayyan Ramadhan Santoso; Sri Linda Handayani; Shafannisa Aulia; Pramesti Intan Destari; Unsiah Zulfa Ulinnuha; Laisya Kezia Clarinta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 4 No 5 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (882.784 KB) | DOI: 10.47467/elmal.v4i5.2748

Abstract

The purpose of the study was to analyze consumer purchasing decisions for Mr Suprek's geprek chicken through social media promotion Instagram. The research method used in this study is a qualitative approach with a descriptive method. Collecting data obtained by observation, interviews and library studies. Objects that are used as respondents in this study are consumers who know Mr. Suprek's Geprek Chicken. In this study, it was concluded that consumers know Mr. Suprek through social media Instagram. Promotion through Instagram social media has a significant effect on purchasing decisions. And the things that make consumers interested in M Suprek are because there are interesting promos, the menus are attractive and consumers can refill rice and iced tea at no additional cost Keywords: Purchase Decision, Promotion, Social Media
Co-Authors Acep Samsudin Dayyan Ramadhan Santoso Laisya Kezia Clarinta Pramesti Intan Destari Rusdi Hidayat Shafannisa Aulia Sri Linda Handayani