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delsa putri adriana
universitas MDP palembang
Economics, Econometrics & Finance

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Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Omah Kopi Rupa Palembang delsa putri adriana; Retno Budi Lestari
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.4645

Abstract

The purpose of this study was to analyze the effect of price, product quality and service quality on customer satisfaction at Omah Kopi Rupa Palembang. This study used a data collection method using a questionnaire and using an interval scale with a total sample of 276 respondents. This type of research uses quantitative research. The data collection technique uses a sampling technique with a probability sampling technique with the SPSS version 26 statistical test tool. Based on the results of the study, the variables of price, product quality and service quality have a significant effect on customer satisfaction at Omah Kopi Rupa Palembang.
Co-Authors Retno Budi Lestari