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All Journal International Journal of Artificial Intelligence Research ATESTASI : Jurnal Ilmiah Akuntansi
Ibrahim Ibrahim
STIE YPUP
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

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Maintaining Fan Loyalty in the Music Industry through a Cyber Marketing Strategy Muchlis Abbas; Ibrahim Ibrahim; Taufik Thahir; Suriyanti Mangkona; Masyadi Masyadi; Kasnaeny Karim
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.860

Abstract

This study aimed to examine the effect of marketing methods on fan loyalty towards Gigi Band. The research hypothesis was fully accepted at a probability level of 95%, indicating that marketing methods have a positive and significant effect on fan loyalty. The study also found that Gigi Band's management marketing strategy is very effective in maintaining its work and retaining its fans. The recommendations for future research include exploring additional variables that may influence fan loyalty beyond marketing methods. Additionally, the study suggests that Gigi Band should continue to hold concerts and expand its songwriting segment to increase its recognition among a wider audience. Overall, this research provides valuable insights into the impact of marketing on fan loyalty in the music industry.
The Effect of Corporate Governance and Corporate Social Responsibility on Tax Avoidance in Manufacturing Companies Listed on the IDX Ibrahim Ibrahim; Muchlis Abbas; Amril Amril; Helmy Syamsuri; Syarifuddin Syarifuddin
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.888

Abstract

This study was conducted with the aim of: (1) examine the effect of the proportion of independent commissioners on tax avoidance; (2) examine the effect of audit quality on tax avoidance; (3) examine the effect of institutional ownership on tax avoidance; (4) examine the effect of managerial ownership on tax avoidance; (5) examine the effect of CSR disclosure on tax avoidance. The type of data used in this study is secondary data taken from manufacturing company reports from 2015-2018. The data is obtained from the Indonesia Stock Exchange which can be accessed on the official website of the Indonesia Stock Exchange (www.idx.co.id) as well as the company website of the related company. The data collection technique used is the documentation method. The data analysis method used is multiple linear regression analysis. The results of this study indicate that: (1) ownership of the proportion of independent commissioners has a negative and significant effect on tax avoidance; (2) audit quality has a negative and significant effect on tax avoidance; (3) institutional ownership has a negative and significant effect on tax avoidance; (4) managerial ownership has a negative and significant effect on tax avoidance; (5) CSR has a negative and significant effect on tax avoidance.
The Effect of Affiliate Programs and Consumer Behavior on Profit Margins: The Mediating Role of Customer Acquisition Cost (CAC) and Customer Loyalty Muchlis Abbas; Ibrahim Ibrahim; Rusdiah Hasanuddin; Fitri Fitri; Rahmawati Umar
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.704

Abstract

The purpose of this study is to investigate the influence of affiliate programs on profit margins in online businesses, with a focus on understanding the mediating role of Customer Acquisition Cost (CAC) and Customer Loyalty. The study aims to bridge the knowledge gap and provide insights for business practitioners and researchers to design more effective affiliate program strategies. This research adopts a comprehensive approach, reviewing current literature on affiliate programs and online businesses. The study focuses on the mediating role of Customer Acquisition Cost (CAC) and Customer Loyalty in the relationship between affiliate programs and profit margins. The research methodology includes data analysis and interpretation to unravel the impact of affiliate programs on CAC, customer loyalty, and profit margins with 200 respondents as participant and use SMART-PLS 3.0 as statistical tools. The findings of this research reveal that implementing affiliate programs can result in higher acquisition costs due to commissions paid to affiliate partners. However, effective affiliate programs can create customer attachment, leading to increased customer retention and maximizing customer lifetime value. Affiliate programs contribute to overall business profitability by increasing sales volume, broadening the customer base, and generating additional revenue. Moreover, the study highlights the significant positive effect of consumer behavior on customer acquisition cost. However, the influence of customer acquisition cost on profit margins is not significant, contrary to traditional business theory. This research makes an important contribution to the understanding of the influence of affiliate programs in online businesses and the mediating role of CAC and Customer Loyalty in driving profit margins. The study offers valuable insights for business practitioners and researchers to design more effective affiliate program strategies and maximize profit margins in the competitive e-commerce environment. Further research is needed to explore the relationship between customer acquisition cost and profit margins in more depth and identify other related factors.
Co-Authors Amril Amril Fitri Fitri Helmy Syamsuri Kasnaeny Karim Masyadi Muchlis Abbas Rahmawati Umar Rusdiah Hasanuddin Suriyanti Suriyanti Syarifuddin Syarifuddin Taufik Thahir