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All Journal International Journal of Artificial Intelligence Research Hasanuddin Economics and Business Review Bisma: Jurnal Bisnis dan Manajemen Jurnal Abdi Insani Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Journal of Social Science, Humanitis and Humaniora Adpertisi Center of Economic Students Journal (CSEJ)
Kasnaeny Karim
Fakultas Ekonomi Dan Bisnis Universitas Muslim Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Can Bugis-Makassar Local Culture Reduce Compulsive Buying Behavior? Kasnaeny Karim; Ibrahim Dani
Hasanuddin Economics and Business Review Vol 5, No 3 (2022): HEBR February 2022
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i3.3433

Abstract

This study aims to determine whether the local wisdom of Bugis culture is able to minimize consumer behavior in purchasing products, considering the negative impact caused by excessive shopping behavior with the use of credit cards that exceed the limit of funds or without the use of credit cards. Research informants amounted to 100 people obtained through snowball sampling. Research data were collected through open and closed questionnaires and interviews, then the research instrument was tested through validity and reliability tests using triangulation and peer review methods. The research method uses a narrative qualitative approach to obtain an explanation of whether the local wisdom of Bugis culture, namely "Siri'", is able to prevent compulsive buying behavior (consumerism). The results of the analysis show that siri' is believed to be able to prevent someone from spending excessively, because (1) there is a sense of shame to Self and Family, (2) There is shame to God Almighty, because God does not like people to do excessive behavior, and (3) there is a sense of shame about social sanctions when unable to pay arrears due to excessive use of credit cards.The implications of the results of this study can be used as reference material in preventing compulsive buying behavior and consumerism
WOMEN'S DECISIONS TO BE AN ENTREPRENEURSHIP IN THE INFORMAL SECTOR IN MAKASSAR Kasnaeny Karim; Hadira Thumaninah Jibril
Hasanuddin Economics and Business Review Vol 3, No 2 (2019): Volume 3 No 2 October 2019
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v3i2.2028

Abstract

This study aims to determine the factors underlying women with high school education levels up to Bachelor, for entrepreneurship in the informal sector. Answer the research problem; the data were collected through 22 informants and then analyzed using a qualitative phenomenological approach. The results showed that six factors were underlying the decision of women to become entrepreneurs in the informal sector, which consisted of leisure time factors, Socio-cultural factors, Marriage factors, Ease factors, Capital Factors, and Economic Factors.
Customers' Switching Barrier on Switching Behavior from Conventional Banks to Sharia Banks Kasnaeny Karim; Ibrahim Dani
Hasanuddin Economics and Business Review Vol 4, No 2 (2020): HEBR October 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i2.2397

Abstract

This study aims to explore the reasons why conventional bank customers have not yet shifted to Islamic (sharia) banking in South Sulawesi, as well as identify the obstacles that have caused customers to remain conventional banks. The research subjects numbered 110 people. The research method uses Mixed Methods with sequential exploratory design. The first stage is a qualitative method to obtain data that is variable because the community has not yet switched to sharia banking. The second stage of the quantitative method is using Factor Analysis, to deepen the data and test the data so that the findings can be generalized. Data were collected by open and closed questionnaires and interviews, validity and reliability tests were carried out based on the analysis model used. The results of the analysis show that the factors that constrain people to move to Sharia banking are Fee Interest Factor, Information Factor, Location Factor, Relationship and Reputation Factor, Religiosity Factors, Product Factor, and Financial Risk Cost Factor. There are four findings of new factors as novelty of this study, namely Fee Interest Factors, Location Factors, Religiousity Factors, and Product Factors, as barriers to switch for the service industry, especially Sharia banking.
The influence of emotional motives on the decision to use a credit card Kasnaeny Karim; Muhammad Jibril Tajibu
Hasanuddin Economics and Business Review Vol 5, No 2 (2021): HEBR October 2021
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2951

Abstract

The purpose of this study was to analyze the influence of emotional motives consisting of personal factors and psychological factors on consumer decisions to use credit cards. This study involved 100 respondents, with a sampling technique based on purposive sampling. The questionnaire was distributed to respondents according to the research criteria, namely being customers of credit card users in banks in the city of Makassar, which were further analyzed using the Multiple Linear Regression model, which will test variables from emotional motives, namely personal factors, and psychological factors, on the decision to use credit cards. . The results showed that personal factors had a significant positive effect on the decision to use a credit card, while psychological factors also showed a significant positive effect on the decision to use a credit card. Thus, people in the city of Makassar use credit cards based on the encouragement of emotional motives consisting of personal factors and psychological factors.
PELATIHAN PEMASARAN RELASIONAL BERBASIS TEKNOLOGI INFORMASI ANDROID PADA PEDAGANG KUE JAJANAN TRADISIONAL DI KECAMATAN TAMALANREA, MAKASSAR Kasnaeny Karim; Ibrahim Dani
Jurnal Abdi Insani Vol 7 No 3 (2020): Jurnal Abdi Insani Universitas Mataram
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v7i3.361

Abstract

Wilayah kelurahan Tamamlanrea Jaya, Makassar, merupakan wilayah dengan penduduk terbanyak bekerja sebagai dosen, pegawai negeri sipil, pegawai swasta, dan wirasusahan. Kondisi ini membuat banyak usaha kecil bermunculan di sekitar perumahan, salah satunya adalah usaha penjualan kue-kue tradisional. Namun dalam perkembangannya usaha ini hanya berjalan seadanya, bahkan banyak yang bangkrut terutama di masa pandemi Covid 19, diakibatkan konsumen membatasi diri untuk keluar rumah. Pedagang kue tradisional tidak mampu bersaing dengan toko-toko kue yang besar dan menjual secara secara online, akibat kemampuan mereka dalam teknologi yang sangat minim. Feomena yang terlihat rata-rata pedagang kue tersebut memiliki handphone (HP) Android, namun pemanfaatannya hanya sebatas mengirim pesan dan membagi hasil swa foto melalui facebook dan whatsApp. Permasalahan tersebut, memberi sinyal bahwa pelaku usaha masih memiliki pengetahuan dan kemampuan yang rendah dalam hal pengelolan produk dan pemasaran relasional dengan memanfaatkan teknologi informasi.melalui HP. Dengan demikian, dari program PKM ini bertujuan: (1) membantu memperbaiki kehidupan masyarakat melalui literasi kemampuan mengakses pasar dan pemasaran relasional berbasis Android (2) Mengedukasi melalui pelatihan cara melakukan periklanan dan penjualan secara online melalui HP berbasis Android. Untuk mencapai tujuan tersebut, maka metode pembelajaran kepada peserta dilakukan melalui ceramah, diskusi, dan pelatihan, agar peserta mampu memahami maksud dan tujuan mengenai pentingnya teknologi informasi dalam mendukung pemasaran, dan mampu mempraktekkan secara mandiri cara memasarkan lewat media HP Android. Luaran yang dihasilkan adalah pertambahnya pengetahuan dan kemampuan memanfaatkan HP Android untuk merancang iklan, menyebarkan informasi pemasaran, dan kemampuan memasarkan berbasis relasional, dan terbentuk grup pemasaran online dan dibina oleh lembaga penggiat masyarakat.
EDUKASI STANDARDISASI MUTU PRODUK BAGI PELAKU UMKM PADA MASA NEW NORMAL COVID 19 DI DESA PADDINGING, KABUPATEN TAKALAR Kasnaeny Karim; Suriyanti Suriyanti; Ramlawati Ramlawati
Jurnal Abdi Insani Vol 8 No 3 (2021): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v8i3.422

Abstract

Pemasaran produk masih menjadi kendala bagi pelaku Usaha Mikro Kecil dan Menengah yang ada di Sulawesi Selatan, khususnya di desa Paddinging, Takalar. Kegiatan produksi pada desa ini masih dilakukan secara rumahan dan belum memiliki pengetahuan terkait kemampuan menciptakan produk yang bermutu sesuai standar nasional, sebagai salah satu cara dalam memperluas pasar secara nasional dan internasional. Standardisasi memiliki peran penting dan strategis, serta teramat diperlukan dalam meningkatkan daya saing dan pertumbuhan ekonomi daerah dan nasional. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan masyarakat mengenai cara menghasilkan produk yang bermutu dengan memperhatikan permintaan pasar secara global, yang mengharuskan adanya produk yang berstandar Nasional Indonesia (SNI). Metode kegiatan dilakukan melalui ceramah dan diskusi serta memperlihatkan contoh-contoh produk yang telah memiliki label SNI. Hasil dari edukasi yang dilakukan memperlihatkan bahwa berdasarkan hasil diskusi dan tanya jawab saat kegiatan dapat disimpulkan yakni pelaku UMKM di desa Paddinging, Kabupaten Takalar mulai memahami keuntungan bagi pengusaha jika menciptakan produk yang sesuai standar mutu, peserta sudah memahami proses dalam memproduksi produk yang sesuai standar meski dalam tahap yang masih sederhana yang dimulai dari proses pencatatan mengenai apa yang akan dilakukan, serta melakukan apa yang telah dituliskan. Peningkatan pengetahuan peserta terlihat dari kemampuannya ketika diminta mengulang kembali apa yang telah diajarkan. Agar edukasi ini dapat berlanjut ke banyak orang, maka pengabdi mengharapkan pemerintah setempat dapat memberikan pendampingan lanjutan, agar mamahami proses mendapatkan sertifikat SNI.
PENENTU LOYALITAS KONSUMEN PADA BANK KONVENSIONAL BERDASARKAN FAKTOR PRIBADI DAN PSIKOLOGIS Kasnaeny Karim; Muhammad Jibril Tajibu
BISMA: Jurnal Bisnis dan Manajemen Vol 16 No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v16i2.30846

Abstract

This study aims to analyze the impact of personal and psychological factors on customer loyalty to continue transacting in conventional banking amid incessant calls to switch to Islamic banking, especially for Muslim customers. The people of Makassar city became the population in this study, with a sample of 100 respondents. The sampling method was based on quotas, namely, 25 respondents representing the North Makassar region, 25 representing East Makassar, 25 representing West Makassar, and 25 representing South Makassar. Data were analyzed using multiple linear regression analysis. The results showed that personal and psychological factors significantly and positively influenced customer loyalty to continue to transact in conventional banking. Keywords: conventional banking, loyalty, personal factors, psychological factors.
EDUKASI ENTREPRENEURIAL MARKETING BAGI KOPERASI PASCA PPKM COVID-19 Kasnaeny Karim; Sattar Yunus; Muhammad Haerdiansyah Syahnur
Jurnal Abdi Insani Vol 9 No 4 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i4.739

Abstract

Kreasi Rihlah Tourism Cooperative (Wasilah) is a service cooperative engaged in plant and vegetable processing services. With 20 members, this cooperative has not been able to develop a business on a par with other cooperatives. Marketing that still expects from visits to stores, human resource capabilities are still low. This condition was exacerbated by the Covid-19 pandemic at the beginning of 2020. This PKM activity is to provide education about entrepreneurial marketing. This education teaches production process improvements through the creation of Standard Operating Procedures, and the development of entrepreneurial skills in Cooperative HR. The materials consist of Business Model Canvas, preparation of SOPs, Product Standardization, Digital Marketing, Product Innovation, Entrepreneurship and Market access strategies, and Preparation of Financial Reports. The result of this PKM activity is an increase in participants' knowledge about the importance of making a business model canvas before starting a business, so that the business becomes focused. In addition, participants have been able to find out what are the strengths and weaknesses of their products, opportunities or challenges faced in doing business and how to explore product potential in order to be able to compete in the market. Participants also have additional knowledge about how to prepare SOPs and its importance for the smooth flow of production activities. It can be seen that there is an increase in the knowledge and abilities of cooperative human resources as evidenced by the selection of the best participants who are able to complete tasks during training. Thus, there has been a transfer of knowledge regarding entrepreneurial marketing, through the importance of compiling a Business Model Canvas. In addition, there has been an increase in HR capabilities in compiling SOPs, conducting online marketing, product innovation, entrepreneurial skills, and preparing financial reports to be able to access banking.
Maintaining Fan Loyalty in the Music Industry through a Cyber Marketing Strategy Muchlis Abbas; Ibrahim Ibrahim; Taufik Thahir; Suriyanti Mangkona; Masyadi Masyadi; Kasnaeny Karim
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.860

Abstract

This study aimed to examine the effect of marketing methods on fan loyalty towards Gigi Band. The research hypothesis was fully accepted at a probability level of 95%, indicating that marketing methods have a positive and significant effect on fan loyalty. The study also found that Gigi Band's management marketing strategy is very effective in maintaining its work and retaining its fans. The recommendations for future research include exploring additional variables that may influence fan loyalty beyond marketing methods. Additionally, the study suggests that Gigi Band should continue to hold concerts and expand its songwriting segment to increase its recognition among a wider audience. Overall, this research provides valuable insights into the impact of marketing on fan loyalty in the music industry.
Keputusan Pembelian Emosional Pelanggan Beretnis Bugis di Kota Makassar, Indonesia Kasnaeny Karim
JSSHA ADPERTISI JOURNAL Vol. 2 No. 1 (2022): Jun 2022
Publisher : JSSHA ADPERTISI JOURNAL

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Bugis are known as accomplished sailors, who really consider any conditions they will face before carrying out their activities. However, if it is related to consumption patterns, there has been a shift in values, where the visible phenomenon is that this shopping center is never empty even on weekdays or on religious holidays, it is always full of visitors. This behavior can illustrate that currently Bugis consumers make shopping centers a place of activity and Bugis consumer behavior is included in the emotional (hedonic) type, but has not yet answered this phenomenon. Thus, this study aims to explore whether the buying behavior of the Bugis community includes emotional buying behavior when shopping at the mall. This study uses a qualitative approach, which aims to explore the true meaning of the reasons behind the buying behavior of Bugis customers. Research informants obtained by purposive sampling technique. The results of the study show that the motive behind buying behavior at the mall in Makassar city is the existence of an emotional buying motive in shopping caused by (1). The mall is a suitable place for the customer's social status (2) the desire to find a relaxed and comfortable atmosphere, (2). desire for refreshment and recreation with family, (3). Want to spend time at the mall while paying attention to the latest clothing trends worn by other visitors, and (5) desire to socialize while doing business or looking for a side job.
Co-Authors Abdul Talib Yunus Hadira Thumaninah Jibril Ibrahim Dani Ibrahim Dani Ibrahim Dani Ibrahim Ibrahim Kurnia Putri Insani Masyadi Muchlis Abbas Muhammad Haerdiansyah Syahnur Muhammad Jibril Tajibu Muhammad Jibril Tajibu Muhammad Sakir Nurmaya Effendi Ramlawati Ramlawati Sattar Yunus Suriyanti Suriyanti Taufik Thahir Usman Hamid Zulkifli Zulkifli