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All Journal Warta Ardhia : Jurnal Perhubungan Udara
Hartiwi Prabowo
Management Department, Binus Online Learning, Bina Nusantara University, Jakarta
Transportation

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Airline Service Delays And The Impact On Customer Perceptions, Switching Intentions And Negative Word Of Mouth Juliater Simarmata; Ridho Bramulya Ikhsan; Hartiwi Prabowo; Yuniarty Yuniarty; Dewulf Wouter
WARTA ARDHIA Vol 48, No 2 (2022)
Publisher : Badan Kebijakan Transportasi, Kementerian Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/wa.v48i2.483.1-11

Abstract

This research examines the influence of service delay on negative emotions and its result on switching plans and negative word of mouth as customer behavior. The survey was conducted on customers who have undergone delays in LCC airlines in Indonesia. The respondents' total number was 383, and the questionnaire responses were analyzed using SEM and mediation testing. As a result, this study accepts all the hypotheses that service delay affects anger and worry, and its impact on switching intention behavior and negative word of mouth. This research provides insight into how airlines can manage and improve their service policies to minimize service delays.
Co-Authors Dewulf Wouter Juliater Simamarta Ridho Bramulya Ikhsan Yuniarty Yuniarty