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This Author published in this journals
All Journal Journal of Innovation in Business and Economics
F Pambudi Widiatmaka
Engineering Department, Politeknik Ilmu Pelayaran Semarang, Indonesia
Economics, Econometrics & Finance

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Share value relational capital: Suggestions for the future and an assessment of past research in driving marketing performance F Pambudi Widiatmaka; Sukrisno Sukrisno; Suherman Suherman; Samodro Bintang A.M Leonardus; Karona Cahya Susena
Journal of Innovation in Business and Economics Vol. 6 No. 02 (2022): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v6i02.22495

Abstract

This research aims to create a new theoretical framework that focuses on the impact of entrepreneurial orientation and relational capital stock value on the marketing performance of small and medium enterprises (SMEs) to gain a competitive advantage. This study involved 220 SMEs owners and used structural equation modeling to identify two effective strategies to improve SMEs marketing performance. Both strategies are the application of entrepreneurial orientation and utilization of share value relational capital.
Co-Authors Karona Cahya Susena Samodro Bintang A.M Leonardus Suherman Suherman Sukrisno Sukrisno