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All Journal International Journal of Management Science and Information Technology (IJMSIT) Jurnal Manajemen Sistem Informasi
Munawir Munawir
Institut Teknologi dan Bisnis Muhammadiyah Bali
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Penerapan Strategi Marketing Pada Aisyah Desert and Drinks Menggunakan Landing Page Munawir Munawir; Upik Sri Sulistyawati
Jurnal Manajemen Sistem Informasi (JMASIF) Vol. 1 No. 2 (2022): Oktober 2022
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.073 KB) | DOI: 10.35870/jmasif.v1i2.125

Abstract

The role of internet technology is felt to be increasingly important because it provides multiple benefits for digital marketing. landing page as an online shop system that is very accurate so that any information is included in it. Aisyah Desert and Drinks is one of the food and beverage businesses in Jembrana Regency. Due to the lack of media for offline promotion and information as well as to improve the quality of marketing. then a strategy was built by designing and entering online shop information that aims to make it easier for customers to order at Aisyah Desert and Drinks online based on a website in the form of a landing page. The advantage of using a landing page is being able to create informative and educational offering content, so that potential buyers are interested in buying products and will be very helpful in promoting businesses through this online system. in making this landing page using the waterfall method. This model is actually a "Linear Sequential Model" which describes a systematic and sequential approach to software development, starting with the specification of user requirements and then continuing through the stages of planning, modeling, construction, as well as delivery of the system to the users deployment.
Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali Seno Hadi Saputro; Arninda Arninda; Ferdy Firmansyah; Munawir Munawir
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1491

Abstract

This study aims to analyze the impact of smart technology implementation in the hospitality industry, focusing on issues of privacy and data security, economic and social impact of engagement. of human resources and the importance of transparency and accountability in smart technology design. The research methods used are inductive and qualitative methods with in-depth interpretation. Data is drawn from a variety of scholarly sources and up-to-date information from platforms such as SINTA, Science Direct, Google Scholar, Scopus, and Web of Science. Research results show that the application of smart technology in the hotel industry has a significant impact on many aspects. The first finding highlights the need to prioritize data security and privacy issues. The implications of replacing workers with smart technology have an impact on the local economy and employment structure. Furthermore, this study highlights the need for transparency and accountability in the design of smart technologies, so that customers have clear information and control over their personal data. This finding is consistent with previous research that has identified the risks and social impacts of smart technology adoption in the hospitality industry. Therefore, businesses in the hospitality industry need to develop policies and strategic measures to address negative impacts and ensure the ethical and responsible adoption of smart technology. This study provides insight into the impact of smart technology implementation in the hospitality industry and provides a basis for developing sustainable and ethical strategies for smart technology adoption in hospitality.
Co-Authors Arninda Arninda Ferdy Firmansyah Seno Hadi Saputro Sulistyawati, Upik Sri