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Eko Sasono
STIE SEMARANG
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN OEMAH HERBORIST Eko Sasono; Sopi Sopi; Zumrotun Nafiah; Dian Widiyasari
Solusi Vol 21, No 2 (2023)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i2.6401

Abstract

This study aims to determine the effect of price, product quality, and the company's brand image on customer satisfaction in Semarang Herborist Oemah. The sampling method in this study used purposive sampling, namely taking sample members based on certain criteria. The certain criteria used as samples are; 1). Consumers who buy products from Oemah Herborist are individual customers, not corporate customers (business customers). 2). Oemah Herborist Semarang consumers are those who buy Herborist products for the 2021 period. 3). Customers have purchased Herborist products at least 2 times. Based on the samples taken with certain criteria above, 100 people (respondents) were obtained. Hypothesis testing uses multiple linear analysis methods with SPSS tools. Price has a significant effect on consumer satisfaction with a t count > t table, namely 2.941 > 1.984 and a probability value of 0.004 <0.05, product quality has a significant effect on consumer satisfaction with a t count > t table, namely 3,331 > 1.984 and a probability value of 0.001 < 0.05 while brand image has no effect and is not significant on consumer satisfaction with a t count < t table, namely 1.101 < 1.984 and a probability value of 0.273 > 0.05. The suggestion in this study is that companies should pay attention to the pricing process and consider several price indicators so that prices will not be a problem for consumers. Companies must also maintain the quality of their products to maintain consumer satisfaction.  Keywords: price, product quality, brand image, customer satisfaction
Network Capability, Knowledge Creation, Product Innovation, and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs) Eko Sasono; Wanuri Wanuri; Siti Khayatun
Management Analysis Journal Vol 12 No 2 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i2.67324

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are able to make significant contribution to Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has not been able to create sustainable MSMEs performance. Factors that influence each other include network capability, marketing performance, knowledge creation, and product innovation. This study aims to empirically prove the effect of network creation on marketing performance and knowledge creation, the effect of knowledge creation on product innovation, and the effect of product innovation on marketing performance. The sample in this study were 250 respondents of MSME owners in Semarang City. The data collection method used questionnaire distributed to MSMEs owners through Google Forms. Data analysis used descriptive statistics and structural equation modelling with the Smart PLS program. The results showed that network capability has positive and significant effect on marketing performance and knowledge creation, knowledge creation has positive and significant effect on product innovation, and product innovation has positive and significant effect on marketing performance
Co-Authors Dian Widiyasari Siti Khayatun Sopi Sopi Wanuri Wanuri Zumrotun Nafiah