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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Sains dan Ilmu Terapan Jurnal Pengabdian Nasional (JPN) Indonesia
Dzulhijjah Yetti
Politeknik Kampar
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Strategi Mengembangkan Usaha Mikro, Kecil, Menengah (Umkm) di Kecamatan Bangkinang Kota dan Salo Dzulhijjah Yetti; Rahmad Akbar
Jurnal Sains dan Ilmu Terapan Vol. 5 No. 1 (2022): Juli : Jurnal Sains dan Ilmu Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.027 KB) | DOI: 10.59061/jsit.v5i1.73

Abstract

Micro, Small, Medium Enterprises or UMKM are a category of small-scale businesses that are believed to be able to contribute to the economy of Kampar Regency. UMKM as a means to create the private sector so that the development of UMKM plays an important role in economic development. According to Law No. 9 of 1995, coaching and development is an effort made by the government, the business world and the community through the provision of guidance and reinforcement assistance to grow and improve the ability of small businesses to become strong and independent businesses and can develop into medium-sized businesses. The purpose of this study was to analyze the development of UMKM in Kampar Regency. The population is UMKM actors and UMKM consumers, the research sample is 98 UMKM actors and 96 UMKM consumers. This research uses the SWOT method. The results show that the SWOT strategy is very helpful for developing UMKM. Keywords— UMKM, Development, SWOT
Penggunaan Aplikasi Canva Untuk Membuat Konten Gambar pada Media Sosial Sebagai Upaya Hasil Produk UMKM di Desa Kebun Durian Kabupaten Kampar Antoni Pribadi; Andri Nofiar, Am; Indah Purnama Putri; Rahmad Akbar; Dzulhijjah Yetti; Ardiansyah Hamid; Merlia Rahma Yani; Nofrifaldi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i2.223

Abstract

Currently, MSME stakeholders are facing problems in selling their products as they often focus too much on the production process and do not balance marketing and advertising. When a product is produced in large quantities, it becomes difficult to sell quickly. Advertising is usually done by word of mouth or by displaying products in local stores. Efforts to overcome MSME marketing include providing training to his MSME stakeholders through digitization. Digitization of MSME is an attempt by an MSME subject to digitize the marketing of his MSME products. Simply put, it makes it easier for business people to sell their products online in an increasingly demanding technology age. One of his ways to digitize MSME product marketing is with the Canva application. Canva is an online design program that offers video, image or photo editing, graphic design and more. The service activities conducted are intended to provide insight into the use of social media by MSMEs in conducting promotions and creating engaging and easy-to-implement product content. Training will also be provided to MSMEs in Kebun Durian Village to utilize the results of MSMEs in promoting digital technology. Up to 34 trainees were able to create mockups and logo designs using his Canva application as an advertising medium to increase the sales value of their MSME products.
Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Industri Keripik Nenas Pasca Pembangunan Jalan Tol Bangkinang-Pekanbaru Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Khairul Hasybi
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.19913

Abstract

Home Industry Keripik Nenas is a company that produces dry and wet cakes, but they are facing challenges in the form of declining sales. This research aims to identify competitors' advantages using the benchmarking method and to identify the company's strengths, weaknesses, opportunities and threats, as well as designing marketing strategies to increase sales. The results of the benchmarking analysis reveal that competitors have many advantages. Meanwhile, the SWOT calculation results show that Keripik Nenas's main strength is its delicious taste, but this company has a weakness in its limited product variety. Companies have great opportunities in the form of high consumer loyalty to their products, but also face threats from the emergence of similar products on the market. Therefore, from this SWOT analysis, several marketing strategies can be designed to increase sales.
Penggunaan Aplikasi Canva Untuk Membuat Konten Gambar pada Media Sosial Sebagai Upaya Hasil Produk UMKM di Desa Kebun Durian Kabupaten Kampar Antoni Pribadi; Andri Nofiar, Am; Indah Purnama Putri; Rahmad Akbar; Dzulhijjah Yetti; Ardiansyah Hamid; Merlia Rahma Yani; Nofrifaldi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 4 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v4i2.223

Abstract

Currently, MSME stakeholders are facing problems in selling their products as they often focus too much on the production process and do not balance marketing and advertising. When a product is produced in large quantities, it becomes difficult to sell quickly. Advertising is usually done by word of mouth or by displaying products in local stores. Efforts to overcome MSME marketing include providing training to his MSME stakeholders through digitization. Digitization of MSME is an attempt by an MSME subject to digitize the marketing of his MSME products. Simply put, it makes it easier for business people to sell their products online in an increasingly demanding technology age. One of his ways to digitize MSME product marketing is with the Canva application. Canva is an online design program that offers video, image or photo editing, graphic design and more. The service activities conducted are intended to provide insight into the use of social media by MSMEs in conducting promotions and creating engaging and easy-to-implement product content. Training will also be provided to MSMEs in Kebun Durian Village to utilize the results of MSMEs in promoting digital technology. Up to 34 trainees were able to create mockups and logo designs using his Canva application as an advertising medium to increase the sales value of their MSME products.
Co-Authors Andri Nofiar, Am Antoni Pribadi Ardiansyah Hamid Khairul Hasybi Merlia Rahma Yani Merlia Rahmayani Nofrifaldi Putri, Indah Purnama Rahmad Akbar