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All Journal Jurnal Ilmu Manajemen dan akuntansi Terapan (JIMAT) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Research and Development Student
Adhitya Yoga Prasetya
Sekolah Tinggi Ilmu Ekonomi Totalwin
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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ANALISIS PENGARUH RELIGIUSITAS, LABEL HALAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI TOKO CANDRA SEMARANG Adhitya Yoga Prasetya; Ernah Ernah; Dhian Andanarini M S
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 13 No 2 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v13i2.445

Abstract

The reason for this study is to examine the impact of the religiosity, halal name and word of mouth on purchasing decisions. Religiosity, Halal Label, Word of Mouth, and Purchase Decision are the dependent variables analyzed in this study. The example utilized in this study comprised of 100 clients of Wardah restorative items. Through the distribution of questionnaires, the purposive sampling method was used for sampling. Validity and reliability tests, classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, model feasibility tests (F tests), individual parameter significance tests (t statistic tests), and coefficient tests were utilized in this study's data analysis. determination (R2) using the SPSS software. Word of mouth had a positive and significant impact on purchasing decisions, and religiosity had a positive and significant impact. Halal Label had a positive and significant effect.
Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Adhitya Yoga Prasetya; Dhian Andanarini Minar Savitri; Budi Kurniawan
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 1 (2023): Juni
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i1.403

Abstract

The purpose of this research is to analyze the relationship between Experiential Marketing and Customer Loyalty with Customer Satisfaction as an intervening variable. The independent variable analyzed in this study is Experiential Marketing. The dependent variable analyzed in this study is Customer Loyalty. The intervening variable in this study is customer satisfaction. The sample used in this study consisted of 100 Yamaha Motor Indonesia customers. Sampling was carried out by purposive sampling method by distributing questionnaires. Data analysis in this study used the Structural Equation Modeling (SEM) analysis method. Data analysis in this study used discriminant validity tests, reliability tests, model quality tests, and hypothesis testing with the help of SmartPLS 3 data processing software. The results showed that Experiential Marketing had a positive and significant effect on Customer Loyalty, Experiential Marketing also had a positive and significant effect on Customer Satisfaction and Customer Satisfaction had a positive and significant effect on Customer Loyalty. The other result of this study is that Experiential Marketing has a positive and significant influence on Customer Loyalty through Customer Satisfaction as an intervening variable
ANALISIS PENGARUH RELIGIUSITAS, LABEL HALAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI TOKO CANDRA SEMARANG Adhitya Yoga Prasetya; Ernah Ernah; Dhian Andanarini M S
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 13 No 2 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v13i2.445

Abstract

The reason for this study is to examine the impact of the religiosity, halal name and word of mouth on purchasing decisions. Religiosity, Halal Label, Word of Mouth, and Purchase Decision are the dependent variables analyzed in this study. The example utilized in this study comprised of 100 clients of Wardah restorative items. Through the distribution of questionnaires, the purposive sampling method was used for sampling. Validity and reliability tests, classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, model feasibility tests (F tests), individual parameter significance tests (t statistic tests), and coefficient tests were utilized in this study's data analysis. determination (R2) using the SPSS software. Word of mouth had a positive and significant impact on purchasing decisions, and religiosity had a positive and significant impact. Halal Label had a positive and significant effect.
ANALYSIS OF WORK DISCIPLINE ON EMPLOYEE PERFORMANCE THROUGH MOTIVATION AS AN INTERVENING VARIABLE (Case Study on OTI Fried Chicken in Semarang City) Sugiharti Sugiharti; Dina Dwi Ningrum; Adhitya Yoga Prasetya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11490

Abstract

This study aims to analyze the relationship between work discipline and employee performance through motivation as an intervening variable. The independent variable analyzed in this study is work discipline. The dependent variable analyzed in this study is employee performance and motivation as an intervening variable.The sample used in this study were employees at OTI Fried Chicken consisting of 119 respondents. Sampling was done by simple random sampling technique. This study uses the Structural Equation Modeling (SEM) analysis method. Data analysis in this study used discriminant validity tests, reliability tests, model quality tests, and hypothesis testing with the help of SmartPLS 3 data processing software. The results of this study indicate that work discipline has a significant positive effect on employee performance. Discipline has a significant positive effect on motivation, motivation has a significant positive effect on employee performance. The other results of this study are that work discipline has a significant positive effect on employee performance through motivation as an intervening variable. Keywords: work discipline, motivation, employee performance
Co-Authors Budi Kurniawan Dhian Andanarini M S Dhian Andanarini Minar Savitri Dina Dwi Ningrum Ernah Ernah Sugiharti Sugiharti