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All Journal Journal of Media and Communication Science (JcommSci)
Evlyn Genki
Universitas Multimedia Nusantara
Languange, Linguistic, Communication & Media

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Participatory Culture Fans Of Boyband Exo On Social Media Instagram Endah Murwani; Evlyn Genki; Nathanael Dewa; Stephanie Adita
JCommsci - Journal of Media and Communication Science Vol. 6 No. 1 (2023): Jcommsci Vol 6 Issue 1 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i1.201

Abstract

Phenomenon Hallyu that has become endemic in several countries does offer its own entertainment. Talking about K-Pop, it's always an interesting thing to discuss considering its significant development. The love of fans for their idols makes whatever the latest news about idols is spread on social media will always be monitored at any time regardless of the time. .This study aims to find out how the behavior patterns of fans of boyband EXO, commonly known as EXO-L, on the @WowFaktaEXO Instagram page This study uses a qualitative research with descriptive nature and data collection of observations and interviews. The data analysis method used is virtual ethnography. This study uses the concept of participatory cultures which is illustrated through four participatory cultures, namely: affiliation, expression, collaborative problem solving, and circulation. The results showed that fans joined the Exo-L community such as making fan videos, reading fan fiction stories, participating in anniversary projects, mass voting or streaming and circulating in the fan community.
Co-Authors Endah Murwani Nathanael Dewa Stephanie Adita