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All Journal Jurnal Hilirisasi IPTEKS (JHI) AMAR (Andalas Management Review) Jurnal Manajemen Stratejik dan Simulasi Bisnis
Velia Meidilisa
Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Public Health Social Sciences Veterinary Other

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PENERAPAN MOBILE MARKETING DAN PERBAIKAN PACKAGING PADA UMKM SUMATERA BARAT TEPUNG DAN OLAHAN SALA UNI JAMILA Dessy Kurnia Sari; Venny Darlis; Velia Meidilisa
Jurnal Hilirisasi IPTEKS Vol 2 No 3.b (2019)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.143 KB) | DOI: 10.25077/jhi.v2i3.b.327

Abstract

Produk UMKM diharapkan bergerak pada level yang lebih baik dari waktu ke waktu termasuk dalam hal pemasaran. Dengan pergerakan permintaan dan perubahan gaya hidup konsumen, produk makanan tradisional pun diharapkan dapat lebih menyesuaikan produk yang dimilikinya. Penelitian kepada masyarakat ini bertujuan untuk memberikan sosialisasi pada pedagang makanan tradisional Sala Pariaman terkait pentingnya aspek periklanan (advertising) dan pengemasan (packaging) produk mereka agar makin dapat diterima oleh masyarakat luas. Terkait dengan aspek pemasaran dan tampilan kemasan produk, para produsen makanan sala ini masih mempertahankan cara tradisional. Kegiatan ini menitikberatkan pada perbaikkan kemasan (packaging) dan pengenalan fitur fitur pemasaran berbasis online serta pembuatan video yang bisa ditayangkan melalui Youtube, Facebook, Instagram dan website. Metode yang digunakan dalam penelitian ini yaitu dengan sosialisasi dan pendampingan dalam pembuatan packaging dan mobile marketing pada produsen tepung dan olahan sala Uni Jamila Pariaman, Sumatera Barat. Aktivitas promosi online diharapkan akan menarik minat lebih banyak orang untuk mencoba dan membeli produk Sala Pariaman. Implikasi kegiatan ini dalam hal perbaikan kemasan akan memungkinkan sala Pariaman lebih tahan lama sehingga bisa dibawa sebagai buah tangan bagi konsumen bahkan untuk ke luar kota.
Pengaruh Beban Kerja dan Ketidakjelasan Peran Terhadap Kinerja Pemeriksa Dengan Stres Kerja Sebagai Variable Mediasi Pada Badan Pemeriksa Keuangan Perwakilan Provinsi Sumatera Barat Velia Meidilisa; Hendra Lukito
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 1 No 2 (2020): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.73 KB) | DOI: 10.25077/mssb.1.2.53-82.2020

Abstract

The purpose of this research is to determine workload and role ambiguity effect on job performance with job stress as a mediating variable. This research was conducted at Badan Pemeriksa Keuangan Perwakilan Provinsi Sumatera Barat. The number of samples taken by 54 auditors. The analytical method used was Structural Equation Modelling (SEM) with SmartPLS 3.0 software. The results showed 1) there is a negative and significant effect between workload and job performance, 2) there is a negative and significant effect between role ambiguity an job performance, 3) there is a positive and significant effect between workload and job stress, 4) there is no significant effect between role ambiguity and job stress, 5) there is a positive and significant effect between job stress and job performance, 6) job stress mediate the relationship between workload and job performance, 7) job stress did not mediate the relationship between role ambiguity and job performance.
Determinants of Employee Performance during COVID-19 Pandemic in Indonesia Velia Meidilisa; Rebi Fara Handika
AMAR (Andalas Management Review) Vol 6 No 1 (2022)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.1.39-52.2022

Abstract

This study examines the impact of job insecurity, job stress and work engagement on job performance among Indonesian workers during the COVID-19 pandemic. The research applies a quantitative approach. A web-based survey collected the data from 146 workers in Indonesia from various sectors. The research hypotheses were tested using Partial Least Square – Structural Equation Modelling (PLS-SEM). The results showed that there are negative relationship between job insecurity and work engagement and also between job stress and job performance. Another result showed that there is positive relationship between work engagement and job performance. This study only conducted in Indonesia during COVID-19 pandemic. The study result will provide an understanding for company of employees’ needs of the clarity of their status. Such insight supports the development of employee maintenance in the future, especially among Indonesian workers. The massive implementation of workers layoff because of pandemic have increase the insecurity level for Indonesian workers. This study contributes to the organizational behavior and human resources management literature by testing factors like job insecurity, job stress and work engagement on job performance.
The Impact of Organizational Climate on Technostress and Job Satisfaction of Millennial Employee: Evidence from Indonesia Rebi Fara Handika; Velia Meidilisa
AMAR (Andalas Management Review) Vol 6 No 1 (2022)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.6.1.53-67.2022

Abstract

The investigation regarding the impact of organizational climate and Technostress on the millennial employee as the most prominent cohort is still rarely found in the context of developing countries, especially in Indonesia. Thus, this research aimed to test the effect of organizational climate on job satisfaction and Technostress and further examine the impact of Technostress on the job satisfaction of millennial employees in Indonesia. A web-based survey of 100 millennial workers from diverse companies in Indonesia was conducted. The data was analyzed using Partial Least Squares - Structural Equation Modeling (PLS- SEM). The results imply that a good Organizational Climate improves millennial employees’ Job Satisfaction and reduces their Technostress; meanwhile, no significant effect was found on the relationship between Technostress and Job Satisfaction. The implication and conclusion are discussed further.
Co-Authors Dessy Kurnia Sari Handika, Rebi Fara Lukito, Hendra Venny Darlis