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All Journal Jurnal Ilmiah Edunomika (JIE) Business Preneur : Jurnal Ilmu Administrasi Bisnis
Reja Agung Diana
Universitas Pasundan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

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STRATEGI PENGELOLAAN KEUANGAN PADA MASA PANDEMI DI MOIKAFOOD CIMAHI Nurhayati Nurhayati; Abdul Rosid; Yayan Mulyana; Restia Suci Nur Rahmani; Reja Agung Diana
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 5 No. 1 (2023): Vol. 5 No. 1 Maret 2023
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

Pandemi Covid-19 adalah wabah virus global yang berdampak sangat signifikan pada melemahnya pertumbuhan ekonomi, khusunya pada para pelaku Usaha Mikro Kecil dan Menengah. Namun di tengah masa pandemi, banyak para pelaku UMKM yang berusaha untuk bertahan ditengah krisis ekonomi yang terjadi pada masa pandemi ini. Moika Food merupakan salah satu UMKM yang masih bertahan ditengah turunnya daya beli masyarakat akibat dampak pandemi Covid-19. Kegiatan usaha UMKM MoikaFood mengalami penurunan pada aspek keuangan dan belum tersedianya laporan keuangan secara terpisah karena keterbatasan pengetahuan dari pemilik usaha atau bagian administrasi sehingga pendapatan atau hasil penjualan menjadi menyatu dengan operasional rumah tangga. Dalam penelitian ini merupakan sebuah jenis penelitian dengan menggunakan Metode Survei (Field Study) yang mana peneliti melakukan pengamatan langsung untuk mendapatkan informasi secara akurat dengan berdasarkan kepada informasi serta data yang ada dalam sampel melakukan wawancara sesuai dengan pedoman wawancara kepada pemilik usaha. Sehingga hasil penelitian menunjukan bahwa Moika Food tetap berusaha untuk membuat perencanaan dana dengan mengalokasikan modalnya untuk kebutuhan operasional usaha, meskipun Pelaku usaha belum bisa memisahakan antara keuntungan pribadi maupun keuntungan usaha karena keterbatasan modal dan keuntungan yang dihasilkan.
STRATEGI PEMASARAN BERDASARKAN KONSEP PRODUCT LIFE CYCLE (PLC) PADA WEDDING ORGANIZER (WO) SALMA WEDDING CONCEPT DI KOTA BANDUNG Yanti Purwanti; Reja Agung Diana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13126

Abstract

Salma Wedding Concept is a company engaged inwedding service. Established in December 2020, but Salma Wedding Concept just confirmed focus and have office in january 2021. Salma Wedding Concept also hastagline separate ie “Concept Your Wedding Dream With Us” where is salma Wedding Concept this will help the aspirantsclient to make your dream wedding come true with attitude, responsibility, sincerity, and millenials idea. The purpose of this research was conducted: to find out the general description of Salma Wedding Concept, to find out the application analysis Product Life Cycle (PLC) on Salma Wedding Concept, and to find out the right marketing strategy to develop Salma Wedding Concept in the city of Bandung based on the concept PLC. The research method used is descriptive with a qualitative approach. Primary data collection techniques are carried out by observation, in-depth interviews (in depth interview) and documentation. As well as secondary data collection techniques obtained from sources of books and journals. Based on the results of this study, it shows Salma Wedding Concept are in the maturity stage (maturity) according to Philip Kotler's theory, namely this period the sales growth tends to be slower and even from October 2022 to February 2023 the revenue decreases. This is marked by the emergence of new competitors that have sprung up and many competitors who have lowered their prices below standard so that there are many devotees, with that the interest of the public is starting to diminish in Salma.Wedding Concept this and cause the earned income to decrease.
Co-Authors Abdul Rosid Damayanti, Elok Nurhayati Nurhayati Restia Suci Nur Rahmani Yanti Purwanti