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All Journal International Journal of Artificial Intelligence Research Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage JOURNAL OF ECONOMIC EMPOWERMENT STRATEGY (JEES) Jurnal Abdimas Serawai Jurnal Ekonomi Jurnal Ad'ministrare Jurnal Pengabdian Tri Bhakti Journal Of Public Policy (Social Politics) Sciences (Polisci)
Yanti Purwanti
Universitas Pasundan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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MARKETING COMPETENCY OF TRADITIONAL MARKET TRADERS IN PANORAMA LEMBANG MARKET WEST BANDUNG DISTRICT Yanti Purwanti; Nurhayati Nurhayati; Teddy Hikmat Fauzi
Journal of Economic Empowerment Strategy (JEES) Vol 4, No 1 (2021): VOLUME 4 NUMBER 1, FEBRUARY 2021
Publisher : Koordinasi Perguruan Tinggi Swasta Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30740/jees.v4i1.88

Abstract

The marketing environment that developed very dynamically, has influenced the existence of traditional markets in Indonesia. This rapid and dynamic change in environment, such as the rise of modern / retail / minimarket stores, has an impact on the existence of traditional markets.Traditional markets as an economic source for the people in Indonesia, which have unique characteristics with bargaining transactions, are also faced with the classic problem of markets which are identical with smells, muddy, dirty, demanded to continue to make changes in order to be able to compete with modern stores. Efforts to revitalize the market, change consumer behavior, and professionalism in market management need to be continuously improved, so that traditional markets are able to compete with modern stores and have a positive image in the community.In this study trying to offer a strategy in developing traditional markets, through the concept of marketing within the framework of marketing competence of traditional market traders, especially in the Panorama Lembang Market, West Bandung Regency.The research method was carried out through survey techniques, by conducting interviews, distributing questionnaires and collecting secondary data through searching journals, documentation and other sources. Questionnaires were distributed to traders with accidental sampling techniques from several types of commodities sold in the market.Based on the research results, Merchant Marketing competence in Panorama Lembang Traditional Market in West Bandung Regency shows that traders' knowledge, understanding, attitude, and skills based on product elements, price, promotion, and distribution, have different competencies based on the types of commodities sold by traders . Marketing competence of traders who sell Fashion has a level of marketing competence above traders who sell groceries commodities. That includes the individual competencies of traders such as knowledge, attitudes, skills, understanding and values (value).The marketing competence of traders in the Panorama Lembang traditional market in West Bandung Regency has not fully known and understood the concept of marketing in the marketing activities of merchandise. Marketing competence needs to be given reinforcement related to product elements, prices, promotions, and distribution to traders to increase the existence of traditional markets that have competitiveness and adaptive to market changes, towards markets that are safe, clean, comfortable, and continue to be demanded by the public to shop in the market traditional. 
DIGITAL MARKETING COMPETENCE OF MIDDLE-MEDIUM BUSINESS PLAYERS (UKM) IN KECAMATAN LEMBANG WEST BANDUNG DISTRICT Yulia Segarwati; Siti Patimah; Yanti Purwanti
Journal of Economic Empowerment Strategy (JEES) Vol 3, No 2 (2020): Volume III Number 2 August 2020
Publisher : Koordinasi Perguruan Tinggi Swasta Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30740/jees.v3i2.87

Abstract

Economic development and digital marketing provide opportunities for all challenges for SMEs in Indonesia. This especially provides an opportunity for SMEs to do the chorus by paying as low as possible while penetrating the market by cutting the product distribution route through to the last stage. The presence of ICTs needs to be coupled with the ability of human resources (HR), in this case SMEs in Lembang District, West Bandung Regency. The digital marketing competence of these SMEs is important in developing small and medium businesses that enable potential customers to obtain information about products as well as transact through the internet.The research method was carried out by means of a survey with data collection techniques through questionnaires, interviews, and tracking journals, documentation, and other secondary data sources. Questionnaires were distributed to SMEs in Lembang District, West Bandung Regency who had participated in digital marketing training, with sampling techniques, and interviews were conducted with informants which were conducted selectively.The results of the study showed that the knowledge, attitude skills of SMEs are competencies that need to be improved. Digital marketing competence of SMEs in Lembang District, West Bandung Regency requires strengthening to encourage increased knowledge, attention to new knowledge through technology and media, making innovation and creativity in running their business through digital marketing skills, so that SMEs can optimally carry out their business by utilizing digital marketing the.Digital marketing competence of SMEs in West Bandung Regency, especially in Lembang District does not yet have the level of ability needed to improve business performance, because the ability of adaptation and the ability to take advantage of opportunities, especially in technological development needs to be provided facilitation and retrieval from related parties, such as the government, universities, and other related organizations.
CREATIVE ECONOMY ON E-WAROENG KUBE Erti Dinihayati; Yanti Purwanti
SAMPURASUN Vol 6 No 1 (2020): Sampurasun Vol. 6 No. 1 - 2020
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.326 KB) | DOI: 10.23969/sampurasun.v6i1.2565

Abstract

ABSTRACT Creative economy is the creation of added value (economic, social, cultural, environment) based on ideas that are born from the creativity of human resources (creative people) and based on the use of knowledge, including cultural and technological heritage. Creativity is not limited to works based on art and culture, but can also be based on science and technology, engineering and telecommunications. There are 3 main things that are the basis of the creative economy, including creativity, innovation and discovery. E-warong KUBE is a community empowerment program in the economic field and through the Prosperous Indonesia Community Card issued by BNI is expected to empower the poor to achieve a prosperous society. This program facilitates economic transactions for residents receiving the Family Hope Program (PKH). The amount of non-cash food aid is Rp. 110,000.0 / KPM / month, the assistance cannot be collected in cash, and can only be done with rice and / or eggs in e-warong. If assistance is not spent in that month, the value of assistance will still be stored and accumulated in the Food Aid Electronic Account. The aim of KUBE e-waroeng can be achieved through increasing the ability or empowerment of families and communities, as well as increasing community access to social resources in the community so as to foster creativity, innovation and discoveries that can make e-waroeng have economic value to realize development a sustainable economy based on creativity. Keyword : creative economy, KUBE e-waroeng, creativity
The Role of Entrepreneur Characteristics and Entrepreneur Motivation has a significant effect on SMEs' Business Performance During Digital Era Heri Erlangga; Yanti Purwanti; Tita Setiawati; Ida Hindarsah; Farid Riadi
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.946 KB) | DOI: 10.29099/ijair.v6i1.333

Abstract

The purpose of this study was to analyze the relationship between Entrepreneur Characteristics and Business Performance variables, the relationship between entrepreneurial motivation variables and MSME business performance. In this study using quantitative methods. This is because the research data is in the form of numbers and analysis uses statistics, in collecting data using research instruments, data analysis is quantitative, with the aim of testing the established hypothesis, is experimental/survey, if the problem is clear. This type of research uses associative research. serves to explain, predict and control a symptom. This method is used to answer the formulation of the problem, namely knowing the effect of entrepreneurial characteristics and motivation on SMEs business performance. In this study, researchers used a questionnaire data collection technique (questionnaire). Questionnaire is a data collection technique which is done by giving a set of questions or written statements to respondents to answer. The statement questionnaire in this study was measured using a Likert 5 scale. The data analysis of this study used the smartPLS 4.0 software (Purwanto et al., 2020) and the data was obtained through the distribution of online questionnaires with social media to 300 respondents who were selected using a simple random sampling method. Based on the results of data processing and analysis that has been done, the conclusions of this study are: 1. Entrepreneurial Characteristics Affect Business Performance. In this case the characteristics of entrepreneurs are very good. Entrepreneurial characteristics can be seen from the spirit of work and hard work to realize desires. 2. Entrepreneur motivation influences business performance. In this case the motivation of entrepreneurs is very high. Entrepreneur motivation can be seen from being an entrepreneur because he has a desire to be rich. The business performance variable is also very high. This is evident from my business has the ability to compete.
Entrepreneurial Spirit of Domestic Business Actor Digital Marketing for MSMEs in Bandung City Heri Erlangga; Yanti Purwanti; Yayan Mulyana
Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Volume 8, Issue 2, July-December 2021
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.698 KB) | DOI: 10.26858/ja.v8i2.30406

Abstract

In the process of its development, MSMEs face various obstacles both in terms of human resources, finance, and markets. However, although MSMEs have many obstacles in developing them, the spirit of business actors is one of the keys to success in trying to make MSMEs continue to advance and be able to compete with other similar businesses. The method used in this research is qualitative. This method is based on a holistic and complete appreciation of human behavior. In this regard, entrepreneurship is a behavioral symptom. All activities that take place are researched as they are (natural setting) and explored through a deep appreciation method (verstehen) and look for what values are inherent in the entrepreneurial spirit armed with the experience and knowledge possessed. The targeted outputs are international journals indexed by Scopus, Sinta, International Proceedings and Monograph Books from research results. TKT (Technology Readiness Level) is already in stage 3, namely the proof-of-concept of functions and characteristics already analytically and experimentally, namely the Research Design and Methodology has been prepared, the design methodology used to answer research questions has also been prepared, the design determination sampling, and data collection needs as well as data collection techniques have been prepared, the adequacy and completeness of the data has been determined. The technical evaluation and prediction of results have been carried out, scenarios and alternatives for completeness of data have been prepared and R&D designs have been made.
Pendampingan Usaha Woow Bordir melalui Pelatihan Manajemen Keuangan dan Akuntansi di Cipatat Kabupaten Bandung Barat Ika Sri Hastuti; Yanti Purwanti; Loren Christy Sebayang; Valencia Dilla Berlian
JURNAL ABDIMAS SERAWAI Vol. 2 No. 3 (2022): Jurnal Abdimas Serawai (JAMS)
Publisher : Program Studi Administrasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Bengkulu 

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.428 KB)

Abstract

After the COVID-19 pandemic which paralyzed many MSMEs so that they could not carry out business activities, many MSMEs were temporarily closed and even went bankrupt. One of the MSMEs in Bandung Regency, Woow Embroidery, is one of the MSMEs experiencing the impact of the COVID 19 pandemic. After the post-pandemic release of social restrictions, Woow Embroidery MSMEs have started to run their business again. The problem faced is that there are still many MSMEs that have not made financial records and business management in order to be able to calculate the cost of production, because the price of raw materials continues to rise. From the results of the analysis of the situation, the servant proposes to Woow Embroidery MSME partners to provide training and simple financial administration assistance that aims to provide knowledge to partners about financial management. The method used is to provide simple financial administration training, namely partners are given manual recording exercises in the cash book. Furthermore, assistance to partners to find out the implementation of financial administration training results manually and using Microsoft excel. In the implementation stage, partners are invited to take part in financial administration training with resource persons who master accounting and financial management. Partners are given theoretical and practical knowledge as well as the benefits of routine financial records to find out the company's financial condition and partners are directly given exercises by recording in the manual cash book that has been provided. After 2 (two) weeks of mentoring, namely visiting partners and checking the results of financial administration training and the obstacles faced by partners in recording manual financial administration and copying in the excel program. From the results of the training and mentoring activities, partners get financial knowledge as well as the condition of their business financial management.   Keywords: Training, Mentoring, Financial Administration, MSME
THE ROLE OF SOCIETY IN THE DEVELOPMENT OF THE CREATIVE ECONOMY IN THE INDUSTRIAL AGE 4.0 Siti Fatimah; Yanti Purwanti
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Industrial Age 4.0 was marked by the adoption of digital technology which affected various aspects of life, including the economy. The creative economy is one of the sectors that is growing rapidly in this era, involving economic activities that focus on the production and distribution of creative products and services. The purpose of this research is to examine the role of society in the development of the creative economy in the era of Industry 4.0. This study employs a qualitative approach with a descriptive methodology and literature as its secondary data source. The findings of this study indicate that the fourth industrial revolution has had an impact on the development of the creative economy in Indonesia, particularly in terms of the use of information and communication technology (ICT) in digitally-based creative industries. However, its development is not immune to obstacles, such as market obstacles, knowledge and technology transfer obstacles, human resource obstacles, and bureaucratic obstacles. In order to develop the creative economy through innovation and creativity, collaboration and networking, consumers and customers, and ecosystem growth, community participation is required. By illuminating the role of society in the development of the creative economy, the findings of this study can aid the government, institutions, and pertinent stakeholders in the design of policies that foster the expansion of the creative economy sector. In addition, this research can shed light on the significance of the community's role in establishing an innovative and sustainable economy in the era of Industry 4.0.
Pemberdayaan Pelaku Usaha Gabah Kopi di Gabah Kopi Atep Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung Nurhayati Nurhayati; Yanti Purwanti; Teddy Hikmat Fauzi
Jurnal Pengabdian Tri Bhakti Vol. 2 No. 2 (2020): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v2i2.1526

Abstract

Pangalengan a district in Bandung Regency, West Java Province. Pangalengan is located in the south of Bandung City and is famous for various tourist objects such as Situ Cileunca, tea plantations and Cibolang hot springs. Pangalengan is also known as an area of agriculture, livestock and plantations. There are several tea plantations managed by PTPN. Pangalengan is also an area for producing cow's milk, livestock and milk processing in the Pangalengan area. Another potential that is currently growing rapidly is coffee plantations. Citiis Village, which is located in Warnasari Village, Pangalengan District, is one of the villages that produces Arabica coffee. Most of the farmers in Citiis village grow coffee, because the price of coffee cherries or what is called logs is higher than vegetables and tea. Common problems faced by partners are marketing management, production management and financial management. The priority problem of partners is the Production Aspect where the Milling Machine (pulper) is damaged so that it cannot grind coffee to separate the beans and skins and the partner cannot produce more coffee grain. As well as the capital aspect, currently partners do not get capital assistance from any banking or non-financial institution due to limited knowledge about recording or bookkeeping as a condition for borrowing capital. The solution offered is to repair the damaged coffee milling machine (pulper) so that it can function again, as well as provide training in making simple financial reports so that partners can lend to banks or other non-financial institutions to increase capital in developing their business.
Analysis of Consumer Behavior at Panorama Lembang Traditional Market West Bandung Regency Erti Dinihayati; Yanti Purwanti
Jurnal Polisci Vol 1 No 1 (2023): vol 1 no 1 2023
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v1i1.56

Abstract

The competition between businesses acting as producers of products and services is becoming a more prominent feature of today's economic development. One way for marketers to learn what their customers want and need is through retailing their products, and using intermediaries to distribute their products. Traditional markets offer many goods with varying grades and prices, making them good places to find retail trade. Many other retail businesses have recently emerged in various shapes and sizes. These include supermarkets and mini-marts maintained by both people and businesses and hypermarkets operated by foreign retailers. The survival of local markets, especially Panorama Market in Lembang District, West Bandung Regency, is threatened by the entry of foreign retailers into the domestic market. In this study, the "characteristics and behavior of consumers who shop at Lembang Panorama Market, West Bandung Regency" are to be ascertained and analyzed. The approach employed in this study is qualitative, used as a research technique that generates descriptive data from people who may be observed in the form of written or spoken words.
Co-Authors Damayanti, Elok Dinihayati, Erti Erlangga, Heri Hindarsah, Ida Ika Sri Hastuti Loren Christy Sebayang Nurhayati Nurhayati Riadi, Farid Setiawati, Tita Siti Fatimah Teddy Hikmat Fauzi Valencia Dilla Berlian Yaya Mulyana Yulia Segarwati