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Merry Tenia
Universitas Prima Indonesia

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THE EFFECT OF PERCEIVED EASE, TRUST, KNOWLEDGE AND PERCEIVED USEFULNESS ON THE INTENTION TO USE A TRADING APPLICATION Merry Tenia; Lasma Ria Tampubolon; Nindya Putri; Mohd. Idris Dalimunthe
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The results show that the adjusted R Square value is 0.292 which means that 29.2% of intention to use a trading application, while the rest is influenced by other factors. Partially, the perception of convenience variable has a positive and significant effect, trust variable has a positive and significant effect, knowledge variable has a positive and significant effect, perception usefulness variable has a positive and significant effect. Simultaneous, the perception of ease, confidence, knowledge and perception usefulness have a positive and significant effect.