Article Per Year (5 Year)
p-Index From 2019 - 2024
1.066
P-Index
This Author published in this journals
All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi
Lasma Ria Tampubolon
Universitas Prima Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Analisis Brand, Inovasi Dan Budaya Terhadap Keputusan Pembelian Songket Tenun Tarutung Nurmaidah Ginting; Demak Claudia Yosephine Simanjuntak; Lasma Ria Tampubolon
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 5, No 1 (2018): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v5i1.1873

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand, inovasi, dan budaya terhadap keputusan pembelian Songket Tenun Tarutung di Kabupaten Tapanulin Utara. Sifat penelitian ini adalah penelitian menjelaskan (explanatory) dengan pendekatan kuantitatif. Penelitian ini menggunakan metode Accidental sampling yaitu penduduk wanita yang berada di Kabupaten Tapanuli Utara dan penelitian mengambil data 100 responden dengan sampel menggunakan rumus Slovin. Penelitian ini menggunakan data sekunder dan primer Untuk  pengujian validitas dan Uji reliabilitas disebarkan kepada 30 responden penelitian yang merupakan Konsumen Wanita pembelian songket tenun Tarutung di Kabupaten Tarutung. Teknik analisis data yang digunakan adalah regresi linear berganda. Nilai R adjusted Square (R²) adalah 0,553 yang mengindikasikan bahwa variasi variabel brand, inovasi dan budaya mampu menjelaskan  variasi variabel keputusan pembelian sebesar  55,3 %.  Pengujian secara simultan menujukkan bahwa brand, inovasi dan budaya berpengaruh positif dan signifikan terhadap keputusan pembelian. Pengujian secara parsial bahwa brand, inovasi dan budaya berpengaruh positif dan signifikan terhadap keputusan pembelian.
The Impact of Infrastructure Development and the Role of Community Leaders on the Number of Visits and the Image of Spinsur Tourism in the Lake Toba Region, North Sumatra with the Partial Least Square Method Riko Fridolend Sianturi; Lasma Ria Tampubolon; Ferdinand Napitupulu
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.928 KB) | DOI: 10.47663/jmbep.v8i1.221

Abstract

This study aims to analyze and examine the Impact of Infrastructure Development and the Role of Community Leaders on the Number of Visits and the Image of Spinsur Tourism in the Lake Toba region, North Sumatra. The research location was taken at Sipinsur Tourism Object, which is located in Paranginan District, Humbang Hasundutan Regency. The sample size used is 100 people. The sampling technique used is simple random sampling. The research was conducted from 2019 to 2020. There are two data collected, namely primary data in the form of questionnaires and secondary data obtained through books, literature and other sources. The research method uses Partial Least Square (PLS). The results showed that infrastructure development had no positive and insignificant effect on the number of visits, the role of community leaders had a positive and significant effect on the number of visits, and infrastructure development had no positive and insignificant effect on tourism image. The role of community leaders had a positive and significant effect on tourism image. The community has a positive and significant effect on the image of tourism, the role of community leaders has a positive and significant effect on the image of tourism, infrastructure development has no positive and insignificant effect on the image of tourism through the number of visits and the role of community leaders has a positive and significant effect on the image of tourism through the number of visits.
Pelatihan Digital Marketing Media Pemasaran Madu dalam Meningkatkan Perekonomian Masyarakat Kampung Baru Ina Namora Putri Siregar; Devi Alvionita Alindra; Winda Sri Astuti Doloksaribu; Maisara Batubara; Lasma Ria Tampubolon; Esther Praja
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 1 (2023): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i1.297

Abstract

Marketing techniques are now developing very rapidly, these marketing techniques are now called Digital Marketing. Digital Marketing has increased and has begun to compete with the existence of traditional marketing techniques. Digital marketing is considered more effective because it can reach a wider market and allows anyone to access and obtain information and carry out the buying and selling process more easily. This Sharing Session and digital marketing training in an effort to develop local products through social media networks aims to train honey small business players in Kampung Baru Village, Medan Maimun District, in maximizing the marketing of honey products. The stages of this activity are the preparation stage and the training stage as well as the Sharing Session. The result of this activity is that business actors obtain information about the usefulness of various features in the WhatsApp Business application and Facebook Marketplace, the use of advertising language, and product distribution techniques.
THE EFFECT OF PERCEIVED EASE, TRUST, KNOWLEDGE AND PERCEIVED USEFULNESS ON THE INTENTION TO USE A TRADING APPLICATION Merry Tenia; Lasma Ria Tampubolon; Nindya Putri; Mohd. Idris Dalimunthe
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The results show that the adjusted R Square value is 0.292 which means that 29.2% of intention to use a trading application, while the rest is influenced by other factors. Partially, the perception of convenience variable has a positive and significant effect, trust variable has a positive and significant effect, knowledge variable has a positive and significant effect, perception usefulness variable has a positive and significant effect. Simultaneous, the perception of ease, confidence, knowledge and perception usefulness have a positive and significant effect.
Pengaruh Likuiditas, Leverage, Firm Size Dan Profitabilitas Terhadap Nilai Perusahaaan Food And Beverage Yang Terdaftar Di BEI Priode 2017-2020 Septina Fenny Kok; Lasma Ria Tampubolon; William William; Denisse Yinarta; Steven Richard; Ezzah Nahrisah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6382

Abstract

The purpose of the study was to test and analyze the effect of liquidity, leverage, firm size and profitability on the value of food and beverage companies listed on the IDX for the period 2017-2020. The population used in this study is a company listed food and beverage index on the Indonesia Stock Exchange in the period 2017-2020 which amounted to 38 companies, a sample of 26 companies and a total of 104 observations. The sampling technique used is purposive Sampling. The results of partial hypothesis testing that Leverage and liquidity have a negative and significant effect on the value of food and beverage companies listed on the IDX for the period 2017-2020. the results of simultaneous hypothesis testing that liquidity, leverage, firm size and profitability have a positive and significant effect on the value of food and beverage companies listed on the IDX for the period 2017-2020. Keywords: Liquidity, Leverage, Firm Size, Profitability, Company Value
ANALISIS PENGARUH ROA, ROE, CURRENT RATIO DAN ITO DALAM MEMPREDIKSI PERUBAHAN PERUBAHAN LABA PADA PERUSAHAAN INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2018 - 2021 Riko Fridolend Sianturi; Lasma Ria Tampubolon
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 1 No. 2 (2020): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v1i2.4236

Abstract

Tujuan penelitian ini untuk mengetahui dan menganalisis Pengaruh ROA, ROE Dan CURRENT RATIO Usaha Terhadap Perubahan Laba Perusahaan Industri Barang Konsumsi Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2018 - 2021. Metode yang digunakan dalam penelitian ini adalah metode analisis deskriptif dengan cara mendeskripsikan atau menggambarkan data yang telah terkumpul sebagaimana adanya tanpa bermaksud membuat kesimpulan yang berlaku untuk umum atau generalisasi. Metode analisis data yang digunakan adalah Regresi Linear Berganda dengan menggunakan software SPSS. Hasil penelitian menunjukkan secara simultan ROA, ROE dan CURRENT RATIO Usaha berpengaruh positif dan signifikan terhadap Perubahan Laba pada Perusahaan Manufaktur Sektor Industri Makanan dan Minuman periode 2016-2020. Secara parsial ROA berpengaruh positif dan signifikan terhadap Perubahan Laba, ROE berpengaruh positif dan signifikan terhadap Perubahan Laba, CURRENT RATIO Usaha tidak berpengaruh positif dan tidak signifikan terhadap Perubahan Laba pada Perusahaan Industri Barang Konsumsi Yang Terdaftar Di Bursa Efek Indonesia (BEI) Periode 2018 - 2021.
Pengaruh Rasio CAR, LDR Dan ROA Terhadap Harga Saham Pada Perusahaan Perbankan Yang Terdaftar Di BEI Periode 2019-2021 Marcelino Leo; Chandra Wijaya; Lasma Ria Tampubolon; Eka Mayastika Sinaga
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3775

Abstract

Saham merupakan suatu investasi yang biasanya di cari oleh investor dengan  tujuan untuk mendapatkan laba sehingga kelebihan dana yang dimiliki akan ditempatkan pada perusahaan yang mempunyai harga saham yang murah dan terjangkau agar kedepannya mendapatkan keuntungan bila terjadi kenaikan harga saham. Penelitian ini dilakukan perusahaan perbankan yang terdaftar di BEI  periode 2019-2021 dengan tujuan untuk menganalisis pengaruh rasio CAR, LDR dan ROA secara parsial dan simultan terh adap harga saham perbankan. Populasinya adalah perusahaan perbankan terdaftar di BEI sebanyak  42  perbankan, pengambilan sampel dengan purposive sampling sehingga jumlah sampel sebanyak 25 perbankan dan jumlah pengamatan sebanyak 75. Teknik yang digunakan dalam pengumpulan data yaitu studi pustaka dan dokumentasi dan teknik analisis data yaitu regresi linear berganda, uji asumsi klasik dan uji  hipotesis. Hasil penelitian diketahui bahwa rasio CAR dan LDR secara parsial  tidak berpengaruh signifikan terhadap harga saham perbankan, rasio ROA secara parsial berpengaruh signifikan  terhadap  harga  saham  perbankan.  Secara simultan, rasio CAR, LDR dan ROA bersama-sama berpengaruh signifikan terhadap harga saham perbankan. Harga saham perbankan dapat dijelaskan oleh rasio CAR, LDR dan ROA sebesar 32,2% dan sisanya 67,8% dijelaskan oleh variabel lain yang tidak diteliti dan antara harga saham dengan rasio CAR, LDR  dan ROA mempunyai korelasi yang cukup.  
Co-Authors chandra wijaya Denisse Yinarta Devi Alvionita Alindra Eka Mayastika Sinaga Esther Praja Ferdinand Napitupulu Ina Namora Putri Siregar Maisara Batubara Marcelino Leo Merry Tenia Mohd. Idris Dalimunthe Nahrisah, Ezzah Nindya Putri Nurmaidah Ginting Riko Fridolend Sianturi Riko Fridolend Sianturi Septina Fenny Kok Simanjuntak, Demak Claudia Yosephine Steven Richard William William Winda Sri Astuti Doloksaribu