Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi
Siska Wiganda
University of Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
HOW SUBJECTIVE NORM, RELIGIOSITY, AND ATTITUDE AFFECT PURCHASE INTENTION FOR EMINA PRODUCTS IN SURABAYA Siska Wiganda; Sarah Barqiah
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of subjective norms, religiosity, and attitudes on the purchase intention of "Halal" products. The object used in this research is Emina Cosmetic products in Surabaya. Data processing was carried out using Structural Equation Modeling (SEM) with AMOS software version 22 for windows. The data used in this study are primary data obtained from distributing questionnaires. Respondents in this study were 151 respondents who had used Emina products in the last 1 year. The sampling technique for this study was a non-probability sample with a purposive sample. The results of this study indicate that there is a positive and significant influence between subjective norms and attitudes towards purchase intention of Emina products in the "Halal" category. Meanwhile, religiosity has no effect on the purchase intention of Emina products in the "Halal" category.
How Gratitude and Self-Image Congruency Can Affect the Satisfaction, Trust and Affective Commitment? Siska Wiganda; Endy Gunanto Marsasi
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.003

Abstract

Objectives: This study aims to determine the effect of perceived relationship marketing investments, self-image congruency, and customer gratitude on satisfaction, trust, and affective commitment perceived by-product customers who are associated with local brands. Methodology: This study uses a quantitative approach by distributing questionnaires. Hypothesis testing was carried out using SEM (Structural Equation Model) analysis technique on AMOS 24.0 software. The object used is the brand of consumer goods products. This research was conducted by surveying 305 Y and Z generation customers who have used or are currently using the product.Finding: The results of this study indicate that gratitude has a positive and significant effect on trust and affective commitment, and also has a negative and significant effect on overall satisfaction.Conclusion: This research shows that when the customer has felt the relationship marketing investment that a product or organization has made then from then positive feelings and a greater sense of gratitude will arise for the product or organization. Keywords: Affective Commitment; Customer Gratitude; Perceived Relationship Marketing Investment; Satisfaction; Self-Image Congruence; Trust.
Co-Authors Endy Gunanto Marsasi Sarah Barqiah