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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi dan Kewirausahaan Media Ekonomi dan Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Organisasi Dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Keuangan dan Bisnis JESI (Jurnal Ekonomi Syariah Indonesia) Kajian Bisnis STIE Widya Wiwaha JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Poli Bisnis Value: Jurnal Manajemen dan Akuntansi Jurnal Informatika Ekonomi Bisnis BASKARA: Journal of Business and Entrepreneurship Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Cakrawala Repositori Imwi Jurnal Ecogen Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis Jurnal Informatika Ekonomi Bisnis Ekuitas Jurnal Pnedidikan Ekonomi JER

Endy Gunanto Marsasi

Universitas Islam Indonesia

Author-ID : 3306613

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PERANAN MANAJER LINI DALAM PENGEMBANGAN KARIR KARYAWAN Marsasi, Endy Gunanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 4, No 1 (2004): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.941 KB)

ABSTRACT Management and career planning to face the environmental change and organization, which quickly is not easy to. Therefore is needed by design and forming return to develop their career. There are some reason is; why needed by management and good career planning, because career planning become the do it yourself project, entire combination of interest management required by every organizational type have been known better, and people start their career by thinking organization as something that have to be created by â€œ no to be followedâ€. All individual capable to develop the knowledge, skill will place his self in its own career efficacy. In career development, each of individual have to develop the new interest which deal with self management and its career, and also everyone require to learn how to develop the knowledge and adaptation to his self. Career satisfaction is often made by as successfulness indicator program career at one particular organization. Organizational with the high career satisfaction level is indication of how element from organization able to support its employees career development, so that able to trigger the satisfaction appearance in their career. Manager represents one of element from company capable to assist in make-up of satisfaction of employees career. How management support able to influence the career satisfaction will be studied in this research. Cause of interaction between employees and manager will have a share to influence their career satisfaction level. Oftentimes career satisfaction is caused by sympathetic attitude from line manager in supporting the employeesâ€™ career development. Keywords: Career Satisfaction, Management Support, Management Attitude, Line Manager Role

Strategi Mempertahankan Bisnis Pada Toko Kue Balok Parikesit Sisingamangaraja Dengan Pendekatan Business Model Canvas Zuhdi Syaiful Anhar; Endy Gunanto Marsasi
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 2 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Toko Kue Balok Parikesit Sisingamangaraja merupakan toko kue yang menjual produk kue balok parikesit yang berlokasi di Jalan Sisingamangaraja No 1, Kec.Mergangsan, Kota Yogyakarta. Segmen pelanggan yang disasar oleh Toko Kue Balok Parikesit Sisingamangaraja saat ini merupakan penduduk usia 18-35 tahun di sekitar kecamatan Mergangsan kota Yogyakarta terutama pada penduduk perorangan. Kondisi pandemi Covid-19 yang muncul pada awal tahun 2020 memberikan dampak penurunan penjualan hingga perubahan positioning Toko Kue Balok Parikesit Sisingamangaraja dibenak konsumen. Penelitian ini bertujuan untuk mengetahui strategi mempertahankan usaha dan memberikan usulan strategi bersaing pada Toko Kue Balok Parikesit Sisingamangaraja menggunakan Business Model Canvas, model bisnis ini memetakan sembilan blok yang saling berhubungan. Langkah awal dalam melakukan pemetaan sembilan blok adalah melakukan analisis pada lingkungan bisnis melalui wawancara mendalam, observasi dan analisis SWOT. Hasil dari langkah ini digunakan untuk merancang usulan Business Model Canvas secara lengkap. Hasil analisis melalui Business Model Canvas diperoleh sembilan blok untuk merumuskan strategi bertahan mobile defense yang membentuk strategi fungsional melalui bauran pemasaran 4P Product (Produk), Price (Harga), Place (Tempat), dan Promotion (Promosi). Rekomendasi strategi fungsional yang diberikan melalui bauran pemasaran kepada Toko Kue Balok Parikesit Cabang Sisingamangaraja diharapkan akan mampu dalam meningkatkan penjualan dan meraih brand positioning di benak konsumen.

PENGARUH KESADARAN, ASOSIASI, CITRA DAN KESETIAAN TERHADAP EKUITAS MEREK PADA PRODUK MIE INSTAN DI YOGYAKARTA Endy Gunanto Marsasi; Deni Saputra; Yenni Kurnia Gusti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 30 No 2 (2022): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Tujuan dari penelitian ini adalah untuk mengetahui dimensi Ekuitas Merek yang mempengaruhi Ekuitas Merek mie instan Indomie pada mahasiswa S1 yang merantau di Yogyakarta. Teori deteksi sinyal dapat mendeteksi stimulus yang diterima dan menghasilkan keputusan; teori tersebut digunakan untuk menghasilkan formulasi strategi untuk meningkatkan Ekuitas Merek. Sampel berjumlah 182 responden sesuai dengan kriteria, yaitu responden yang menyukai mie instan, menyukai produk mie instan Indomie, dan mahasiswa S1 yang telah merantau di Yogyakarta. Analisis data penelitian ini menggunakan Structural Equation Modeling untuk mengetahui hubungan sebab akibat antara variabel bebas dan variabel terikat. Pengujian penelitian ini menggunakan program SPSS 24 dan AMOS 22. Hasil penelitian menunjukkan bahwa Asosiasi Merek, Loyalitas Merek, Kesadaran Merek, dan Citra Merek berpengaruh positif dan signifikan terhadap Ekuitas Merek. Kontribusi akademis dari penelitian ini memberikan bukti empiris dari variabel independen yang mempengaruhi variabel dependen berbasis produk sejalan dengan penelitian sebelumnya. Kontribusi penelitian praktek menunjukkan temuan untuk memberikan saran pada produk mie instan Indomie berdasarkan saluran pemasaran, dalam rangka mempertahankan sumber daya yang ada dan meningkatkan dimensi Ekuitas Merek.

The Influence of Utilitarian Motivation, Ideal Self-Concept, and Perception of Consumers on Intention to Use Islamic Banking Products Sarah Barqiah; Endy Gunanto Marsasi
Jurnal Organisasi dan Manajemen Vol. 18 No. 2 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i2.3628.2022

Purpose – This research determined the influence of utilitarian motivation, ideal self-concept, and consumers' perceptions on intention to use Islamic banking products by identifying their characteristics as Muslims. Methodology – This is a quantitative research with primary data collected from a sample of 367 respondents, selected using a purposive sampling method through a survey method. The data collected were analyzed using a Likert scale of 1-5 to go through the SEM test. Findings – It critically examined the utilitarian motivation to focus on research gaps and to determine evidence of the effect of the ideal self-concept capable of increasing intention to use. The result shows that both factors affect the intention to use. Originality – This research collaborated with two theories, namely functional attitude and self-concept. Contributions were added in the form of an ideal self-concept and the researchers’ relationship to utilitarian motivation.

Investigating the Causes and Consequences of Brand Attachment of Luxury Fashion Brand: the Role of Gender, Age, and Income Endy Gunanto Marsasi; Asih Dewi Yuanita
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3268

In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury fashion brands. Our research aims to construct a consumer behaviour model to complete the hedonic motivation process, which influences brand attachment and is influenced by demographic factors. The research model will fully predict the proposed model to examine the effect of gender, age, and income. The survey was conducted in Indonesia with a sample of 324 respondents. Multiple group analysis SEM (Structural Equation Modelling) was used to test the model across samples. The results reveal substantial consumer behaviour disparities based on respondents' gender, age, and income level. Research findings can aid the luxury brand industry, particularly the fashion industry, in comprehending demographic differences. It is crucial to develop specific marketing strategies to promote luxury brands, influencing consumers' purchase intentions.

THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND Asih Dewi Yuanita; Endy Gunanto Marsasi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 3 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

This study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous researchers regarding the influence of hedonic motivation and self-image congruence in attachment theory-based models using brand attachment as the central variable. The contribution of this study is to investigate the relationship between hedonic motivation and self-image congruence because, so far, no research has tested the effect of hedonic motivation on self-image congruence. Attachment theory and self-congruity theory are used to solve this problem. The sample selection used a purposive sampling strategy with the characteristics of respondents in Indonesia who had used luxury brands. The number of samples that were successfully collected and tested included 354 respondents. The hypothesis was tested using the Structural Equation Model (SEM) analysis technique. The findings confirm that hedonic motivation and self-image congruence are drivers of brand attachment and increase consumers' purchase intentions.JEL : M30, M31. ABSTRAKPenelitian ini mencoba mengembangkan model konseptual secara empiris tentang pengaruh brand attachment, self-image congruence, dan brand experience terhadap niat beli. Peneliti menemukan bahwa keterikatan merek dan keselarasan citra diri tidak optimal untuk perusahaan merek mewah, meningkatkan kemungkinan mereka memengaruhi niat beli konsumen merek mewah. Fokus penelitian ini adalah mengkaji perdebatan atas temuan peneliti sebelumnya mengenai pengaruh variabel motivasi hedonis dan keselarasan citra diri pada model berbasis teori keterikatan dan menggunakan keterikatan merek sebagai variabel inti. Penelitian ini juga menggabungkan teori keterikatan dan teori keselarasan diri untuk memecahkan masalah tersebut. Pemilihan sampel menggunakan strategi purposive sampling dengan karakteristik responden Indonesia yang pernah menggunakan merek-merek mewah. Sebanyak 354 dari 375 responden berhasil dikumpulkan dan diuji sampelnya, sekitar 21 kuesioner berisi data yang tidak memenuhi syarat. Pengujian hipotesis akan menggunakan teknik analisis SEM (Structural Equation Model). Temuan mengkonfirmasi bahwa motivasi hedonis dan keselarasan citra diri adalah pendorong keterikatan merek, dan dapat meningkatkan niat beli konsumen.Kata Kunci : keterikatan merek, kesesuaian citra diri, motivasi hedonis, pengalaman merek, niat beli

The Role of Gender, Age, and Educational Groups in Utilitarian Motivation For Sharia Products Endy Gunanto Marsasi; Sarah Barqiah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.104

The development of sharia products continues to increase globally, both in Muslim-majority and minority areas. Diverse cultural backgrounds influence consumers in making choices. Furthermore, there are differences of opinion in previous studies regarding demographic variables. Using functional attitude theory, the gap in consumer motivation from demographic factors in choosing sharia products. The novelty of this study is to emerge from three demographic factors: gender, age, and education level, as fully predicted control variables. Based on this explanation, this study aims to determine the effect of the relationship between the control variables on the utilitarian motivation model in sharia products. Quantitative research was employed on the primary data collected, using the analysis method of multiple group analysis structural equation modelling (SEM) on 362 respondents. The study revealed that control variables (gender, age, educational background) influenced sharia products. The scope of the research is limited, making the results of this study not maximized. In future research, it is expected to be able to expand the scope, use other control variables, and use other related subjects or objects. Keywords: demographic factor, utilitarian motivation, sharia product, intention to use, ideal self-concept

IoT-Based Integrated Marketing Communication in Closing Quality Agent Marketing Program Nova Jelita Desilia Ajeng; Endy Gunanto Marsasi
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (2023): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i1.229

The researcher examines a digital economy-based manufacturing industry company where the company has a Closing Quality Agent program that aims to screen the network below, namely screening Closing Quality Agent program that aims to filter the network under it, namely screening qualified and serious agents in running this business. The applicable Closing Quality Agent will have an impact on the entire network if the agent does not pass the qualification. This research was conducted to try to help and evaluate existing programs in the company The method for analyzing this research is qualitative by direct observation, in-depth interviews, collection of documentation, and secondary data of the company. Research is carried out in the company through the marketing division. Based on research that has been carried out, this program is less effective in maximizing its digital system. This research resulted in a program evaluation using the theory of Integrategrated Marketing Communication with the implementation of the Internet of Things which is expected to be implemented in the company system in supporting the Closing Quality Agent program is carried out.

The Influence of Attitudes and Halal Perceptions on Intention to Visit Halal Tourism Destinations Desna Ramadhanti; Endy Gunanto Marsasi
JESI (Jurnal Ekonomi Syariah Indonesia) Vol 13, No 1 (2023)
Publisher : Universitas Alma Ata

Tourism is a sector that is influenced by halal lifestyle trends. This study aims to analyze the effect of religiosity, subjective norms, halal perceptions, and attitudes on the intention to visit halal tourist destinations. The grand theory in this study is the Theory of Planned Behavior with Halal Perception as a novelty that describes consumer views on the application of sharia principles applied to tourist sites, as well as the availability of halal products and services in halal tourist destinations. The gap in this study is the attitude where there are differences in results in previous studies. This research utilizes a quantitative approach by distributing questionnaires to 221 respondents who are Muslims from the Islamic community and live in East Java. The research testing process is assisted by using the SEM-AMOS 24.0 program. This study shows that religiosity positively and significantly influences subjective norms, halal perceptions, and attitudes. Halal perceptions positively and significantly influence attitudes and purchase intentions. Attitude does not have a significant influence on purchase intention. This research intends to inspire and stimulate the creativity of business people in the tourism industry to realize a tourism business based on sharia principles.

Fast Food Industry Investigation: The Role of Brand Attitude and Brand Loyalty on Purchase Intentions in Generation Z based on Theory of Reasoned Action Muhammad Taufikkur Rahman Afandi; Endy Gunanto Marsasi
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 2 (2023): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.2.206-220

This study explores the concepts of brand attitude and brand loyalty among generation z to generate purchase intention in the fast food restaurant industry. Researchers use quantitative methods and use surveys to obtain primary data. The data obtained were then processed using SPSS and AMOS. The total respondents collected in this study were 204 generation Z people who consumed products at fast food restaurants. Variables used in this study include brand attitude, purchase intention, electronic word of mouth, and brand loyalty. The brand loyalty variable in this study will act as a renewal variable mediating between the electronic word of mouth and purchase intention variables. The results of this study show that electronic word of mouth positively affects brand attitude variable but has no effect on brand loyalty variable. Brand attitude variable has a significant impact on brand loyalty variable and purchase intention variable. Brand loyalty variable has a significant effect on purchase intention variable. These findings align with the theory of reasoned action, which states attitude that appears in a person will affect the intention shown in him. The gap in this study is brand attitude because there are differences in previous studies.

Co-Authors Achmad Aflah Aufa Afaf, Irfan Ahcmad Rivai Sinar Gemilang Alifia Indah Putri Shaliha Anindya Panyekar Asih Dewi Yuanita Berlian Annisa Hermawan Billy Pratama cantika kusuma Cielomita Brilian Qotrunnada Deasa Nurrhausan Albana Deni Saputra Desna Ramadhanti Dhea Almyra Putri Andari farhan ratna Hafiz Jodith Arfansyah Lauda Radhea Zain Melfi Cahya Anggraini Mohamad Rizan Muhammad Taufikkur Rahman Afandi Niken Safitri Nova Jelita Desilia Ajeng Odhyza Prakarsa Razak Raudah Rakhmah Yumi Sarah Barqiah Sarah Barqiah Siska Wiganda Tasya, Athala Insyira Yayi Candradewi Yenni Kurnia Gusti Zuhdi Syaiful Anhar

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