Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Billa Elviera
Universitas Muhammadiyah Palembang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Profit Analysis and Marketing Strategy of Sagarurung Fish at MSMEs Suka Rasa in Talang Ubi District, Penukal Abab Lematang Ilir Regency Sisvaberti Afriyatna; Innike Abdillah Fahmi; Billa Elviera
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i1.463

Abstract

ABSTRACT This study aims to determine fresh Fish's advantages and marketing strategy in MSMES Suka Rasa Talang Ubi District, Penukal Abab Lematang Ilir Regency. The research method used is the case study method, for which purposive and quota sampling are used. Data collection methods used in this study are observation, interviews and documentation. Th,e results of the study found that the profitabilityof the Suka Rasa MSMEs were Rp. 8,486,329 / month and the IFAS and EFAS diagrams are in quadrant 4, the meeting between IFAS at point 0.85 and EFAS at point -0.47. So that is an alternative marketing strategy that can be done is to guarantee the quality of fresh fish products according to the criteria set by the company, and to increase product distribution, such as expanding the marketing reach by utilizing social media to promote products.
Co-Authors Innike Abdillah Fahmi Sisvaberti Afriyatna