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All Journal Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah Adopsi Teknologi dan Sistem Informasi Engagement: Jurnal Pengabdian Kepada Masyarakat
Julianto
IAIN Pontianak
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah

 1 
ANALISIS SISTEM INFORMASI MANAJEMEN DALAM STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK UMKM (STUDI KASUS PADA UMKM KERIPIK MAKROS JAYA ABADI PONTIANAK) Heny Hidayati; Julianto
Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah Vol 4 No 1 (2023): Ar-Ribhu
Publisher : Faculty of Islamic Economics and Business

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Abstract

SME are productive businesses owned by individuals or business entities that have met the criteria for micro-enterprises. In its development, the role of SME can improve the community's economy because the business is easy, the capital and risks are small, promising, and can assist government programs in alleviating poverty and unemployment. The problem that occurs in the development of SME is the difficulty for SME business actors in marketing their products so that they are of interest to consumers, so that they reach and are widely accepted at several regional points. The purpose of this research is to be able to see the results of an analysis of Management Information Systems in a Marketing Strategy to Increase Sales of SME Makros Jaya Abadi Pontianak Chips Products. Analyzing the marketing strategies used by these SME in developing their business. The research method used is the Qualitative Method with data collection techniques namely interviews and literature studies. In developing its business, SME Makros Chips uses various strategies in marketing management including Marketing Strategy, Targeting Strategy, Positioning Strategy, and Marketing Mix. Keywords : SME, Makros Chips, Marketing Strategy.
ANALISIS LAPORAN KEUANGAN KONSOLIDASIAN INTERIM PT. BUMI RESOURCES MINERALS Tbk DALAM MENGUKUR KINERJA KEUANGAN Izza Karunia Putri; Julianto
Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah Vol 4 No 1 (2023): Ar-Ribhu
Publisher : Faculty of Islamic Economics and Business

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Abstract

The aim of this research is to understand the potential of PT. Bumi Resources Minerals Tbk in managing the company's business and performance in utilizing assets to generate profits. Knowing changes in financial position in a period, projecting what the business will be like in the next period and assessing the ongoing business performance. This research uses literature studies from trusted sources to present credible data. On July 1 2019, this company has changed its main business activities from the investment company industry to coal mining. This company has subsidiary affiliates including Calipso Investment Pte Ltd. And subsidiaries, International Minerals Company, LCC, Lemington Investments Pte Ltd., PT. Bumi Sumberdaya Semester (formerly PT. Multi Regional Compete), PT. Citra Palu Minerals, PT. Multi Capital and subsidiary, PT. Sarkea Prima Minerals. Company Development PT. Bumi Resources Mineral Tbk by comparing the times on March 31 2023 and December 31 2022 experienced changes in operational improvements and profits obtained from existing financial reports, so that with other subsidiaries this parent company is growing rapidly. Keywords: PT. Bumi Resources Mineral Tbk, Analysis of Financial Statements, Companies, Mines, Coal Mines
Co-Authors Ari Widiati Aulia Azimi Dewa Ruci Dini Lestary Hani Meilita Purnama Subardi Heny Hidayati Izza Karunia Putri Monica Olivia Muhammad Tezar Nur Atiqah Pratiwi Kurniati Reni Helvira Syamratun Nurjannah Wulan Wahyu Ningrum