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Diah Natalisa, Diah
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Economics, Econometrics & Finance Education

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Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mobile Broadband Di Kota Palembang Hendrianto, Hendrianto; Natalisa, Diah; Eka, Dian
Jurnal Keuangan dan Bisnis Vol 16 No 1 (2018): Jurnal Keuangan dan Bisnis Edisi Maret 2018
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.48 KB) | DOI: 10.32524/jkb.v16i1.364

Abstract

This study aimed to analyze product quality and service quality on customer satisfaction.Respondents were the customer of mobile broadband product in Palembang city. Both primary and secondary data were gathered. Secondary data were gathered from various sources such as journals, books and other related publications. Primary data were gathered using questionnaire which were distributed to the respondents. This research used a random sampling technique, a total sample of 100 respondents were obtained. Various statistical analysis tests such as validity, reliability and classical assumption tests were employed. Using a multiple linier regression analysis, the result indicated thatproduct quality and service quality had positive and significant effect on customer satisfaction. The mobile broadband company is suggested to evaluate about the price, product quality, and service quality to provide costumer satisfaction.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mobile Broadband Di Kota Palembang Hendrianto, Hendrianto; Natalisa, Diah; Eka, Dian
Jurnal Keuangan dan Bisnis Vol 16 No 1 (2018): Jurnal Keuangan dan Bisnis Edisi Maret 2018
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.48 KB) | DOI: 10.32524/jkb.v16i1.364

Abstract

This study aimed to analyze product quality and service quality on customer satisfaction.Respondents were the customer of mobile broadband product in Palembang city. Both primary and secondary data were gathered. Secondary data were gathered from various sources such as journals, books and other related publications. Primary data were gathered using questionnaire which were distributed to the respondents. This research used a random sampling technique, a total sample of 100 respondents were obtained. Various statistical analysis tests such as validity, reliability and classical assumption tests were employed. Using a multiple linier regression analysis, the result indicated thatproduct quality and service quality had positive and significant effect on customer satisfaction. The mobile broadband company is suggested to evaluate about the price, product quality, and service quality to provide costumer satisfaction.
Co-Authors Dian Eka, Dian Hendrianto Hendrianto, Hendrianto