Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Sisfotek Global
Muhammad Fiqih Helmi
Institut Teknologi dan Bisnis Bina Sarana Global
Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Comparative Analysis of Brand Equity of Internet Service Providers between Indihome and Firstmedia Muhammad Fiqih Helmi; Rahmat Tullah; Rudi Setiyanto
JURNAL SISFOTEK GLOBAL Vol 13, No 1 (2023): JURNAL SISFOTEK GLOBAL
Publisher : Institut Teknologi dan Bisnis Bina Sarana Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38101/sisfotek.v13i1.3502

Abstract

The brand with high value is called brand equity. Companies must strive to build brand equity to ensure the sustainability and growth of their business and products. The problem in RT.05 Cimone is the absence of QoS data from Internet Service Providers (ISPs) Indihome and FirstMedia circulating in the area, so the public who have not installed WLAN networks cannot determine which ISP has the best quality between Indihome and FirstMedia, which may affect their daily activities such as work from home and online classes. The data collection method used in this study was reviewing various literature such as books, journals, and other bibliographical studies. The analysis showed that the building elements for ISP brand equity between Indihome and FirstMedia were better for FirstMedia than Indihome, with a QoS inequality of service parameter of 3.75 during normal hours and 4 during busy times hours, while Indihome scored 3.5 during normal hours and 3.75 during busy hours. This research aims to identify the results and values of each QoS parameter and network brand equity in ISP Indihome and FirstMedia, and indirectly, the public can determine which ISP has good quality according to their needs.
Co-Authors Rahmat Tullah Rudi Setiyanto