Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Formosa Journal of Multidisciplinary Research (FJMR)
Sitti Putri Cahyani Tamsir
Universitas ASA Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Promotion, Perceived Price and Service Quality on Customer Decisions at Ren Coffee & Eatery Sitti Putri Cahyani Tamsir; Efiani
Formosa Journal of Multidisciplinary Research Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i4.3904

Abstract

This study aims to determine the effect of promotion, perceived price and service quality on customer decisions at Renn Coffe & Eatery. This study used a descriptive quantitative research method with 100 respondents who had visited Renn Coffe & Eatery. The type of data used in this study is primary data by collecting data using a questionnaire. The data were obtained and processed using multiple linear regression analysis supported by the IBM SPSS 22 application. The results of this study indicate that promotion, perceived price and service quality have a positive and significant influence on customer decisions at Renn Coffe.
Co-Authors Efiani