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All Journal Formosa Journal of Multidisciplinary Research (FJMR) BULLET : Jurnal Multidisiplin Ilmu
Efiani
Universitas ASA Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences

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The Effect of Promotion, Perceived Price and Service Quality on Customer Decisions at Ren Coffee & Eatery Sitti Putri Cahyani Tamsir; Efiani
Formosa Journal of Multidisciplinary Research Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i4.3904

Abstract

This study aims to determine the effect of promotion, perceived price and service quality on customer decisions at Renn Coffe & Eatery. This study used a descriptive quantitative research method with 100 respondents who had visited Renn Coffe & Eatery. The type of data used in this study is primary data by collecting data using a questionnaire. The data were obtained and processed using multiple linear regression analysis supported by the IBM SPSS 22 application. The results of this study indicate that promotion, perceived price and service quality have a positive and significant influence on customer decisions at Renn Coffe.
Analisis Suasana Café, Kualitas Produk dan Persepsi Harga terhadap Kepuasan Pelanggan di café Masalalu Widi Apriliya; Efiani
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the times and the emergence of coffee shop businesses in Indonesia, now a favorite drink among young people, café businesses must be able to compete with their competitors or business rivals by providing the best service, and also think about strategies to be able to attract consumers. The purpose of this study was to analyze the atmosphere of the café, price perceptions, and product quality and their impact on customer satisfaction at the Masalalu Rawa Domba café. The population is all people who visit Masalalu cafe, and the sample is people who have visited 2 times or more. The number of samples taken was 120 respondents, the techniques used are purposive sampling. The results show that the influence of the cafe atmosphere, product quality and also price perceptions simultaneously influence customer satisfaction.
Co-Authors Sitti Putri Cahyani Tamsir Widi Apriliya