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All Journal ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Abdimas Bina Bangsa
Sri Kurniasih Agustin
Universitas Gunadarma
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Abdimas Bina Bangsa

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PENERAPAN STRATEGI DIGITAL MARKETING CREATIVE AGENCY BUSINESS TO BUSINESS MELALUI MEDIA INSTAGRAM KINAJA INDONESIA Sri Kurniasih Agustin; Nenik Diah Hartanti; Vely Randyantini; Helen Fitriana
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.450

Abstract

B2B Creative Agency Digital Marketing strategy,  especially through Instagram media  , is one step to introduce products or services sold to the general public. The application of digital marketing  can help the company's marketing performance more efficiently and effectively. The purpose of writing this practical work is to find out the digital marketing strategy planning  of  one of  Kinaja Indonesia's creative agencies. The data collection method used in practical work activities is to conduct interviews and observations to find out information about activities that take place at Kinaja Indonesia. Kinaja Indonesia is a company engaged in creative industries such as videographics, web design, banner design, targeting large companies and even other government agencies. The digital marketing strategy carried out by Kinaja Indonesia is to implement the creation of social media platforms as a place to market the products / services offered, upload interactive content related to the services provided  by Kinaja Indonesia  , upload the results of products / services that have been created and display customer testimonials on a scheduled basis every week. This is used to increase sales and meet the needs and desires of consumers
Co-Authors Helen Fitriana Imam Suryansyah Lely Prananingrum Rina Sugiarti Vely Randyantini