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All Journal Ziswaf : Jurnal Zakat dan Wakaf al-Uqud : Journal of Islamic Economics
Usman Jamilu
International Resources Management Company
Religion Economics, Econometrics & Finance Social Sciences Other

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An Effort to Increase Waqf Intention: The Role of Celebrity Endorsers in Social Campaigns Ririn Tri Ratnasari; Yan Putra Timur; Mohamed Battour; Usman Jamilu
al-Uqud : Journal of Islamic Economics Vol. 7 No. 2 (2023): July (Article in Progress)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/aluqud.v7n2.p154-171

Abstract

The waqf is a fascinating research topic in Islamic economics (sharia). The massive potential for collecting waqf donations in Indonesia has yet to be maximised. Using celebrities as endorsers in waqf campaigns is one of the strategic solutions to increase people's intention to donate waqf. This study aims to identify the effect of the three attributes of celebrity endorsers on waqf intentions, with image and credibility as mediating variables. The research method used is quantitative, using SEM-PLS as an evaluation model. The respondents used were aged 17 years to> 65 years, with a total of 400 respondents. The variables of this study were measured using a 5-point Likert scale. This study concluded that all exogenous variables positively and significantly affected Nazhir's image and credibility. Likewise, the image and credibility variables of Nazhir are proven to positively and significantly affect the waqif's intention to donate waqf. In the IPMA analysis results, it was found that Nazhir's expertise and credibility were the variables with the highest level of importance and performance, in effect, the intention to donate. This research can be the basis for Nazhir's reference to being able to devise strategies for using celebrities as endorsers in supporting social campaigns by focusing on the expertise and knowledge of religion possessed by celebrity endorsers as the main criteria.
What Do Indonesian Think About Waqf? A Sentiment Analysis Using Machine Learning Yan Putra Timur; Ririn Tri Ratnasari; Anwar Allah Pitchay; Usman Jamilu
ZISWAF Vol 10, No 1 (2023): ZISWAF: JURNAL ZAKAT DAN WAKAF
Publisher : State Islamic Institute of Kudus (IAIN Kudus)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/ziswaf.v10i1.20224

Abstract

This study aims to identify the most popular topics and words in conversations on Twitter with the topic of waqf in Indonesia. This study also aims to identify the sentiments and emotions of netizens about waqf in Indonesia. This study uses a qualitative method with a sentiment analysis approach with the help of Orange Data Mining. The data used are tweets from Twitter taken from April 10, 2023, to April 24, 2023. Researchers used the keyword "Wakaf" to get 1,000 tweets. The results of the study show that the words "Wakaf," "Masjid," and “Tanah" are the three words that most often appear in discussions on the topic of waqf on Twitter. These three words refer to the people in Indonesia, where the majority donate part of their wealth in the form of land designated as a mosque. On social media, Twitter is dominated by tweets with neutral sentiments shown by happy emotions, as much as 76.37% of the total tweets. Waqf management institutions can increase the intensity of using social media in publicizing activities related to collecting waqf donations and managing and distributing the benefits of waqf funds to mauquf alaih as a form of transparency to increase the credibility of waqf management institutions.
Co-Authors Anwar Allah Pitchay Mohamed Battour Ririn Tri Ratnasari Yan Putra Timur