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All Journal Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi dan Bisnis Digital (MINISTAL) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Student Research Journal
Erica Adriana
Universitas Ma Chung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kepribadian Merek Dan Pengalaman Merek Terhadap Ikatan Emosional Merek Kedai Kopi Erica Adriana; Uki Yonda Asepta; Louis Febriano Sujono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): Mei: Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1117

Abstract

Riset ini bertujuan untuk menyelidiki pengaruh dari kepirbadian merek dan pengalaman yang dihasilkan merek pada pembentukan ikatan emosional merek pada merek Starbuck. Penyelenggaran survey dilakukan secara daring kepada 272 pelanggan Starbucks di kota Malang. Data hasil survey dianalisis menggunakan metode regresi linear ganda pada SPSS 2022. Hasil analisis memperlihatkan bahwa faktor kepribadian merek dan pengalaman merek secara parsial berpengaruh terhadap pembentukan ikatan emosional merek. Diantara keduanya, kepribadian merek ditemukan lebih dominan berdampak pada ikatan emosional merek. Namun, kedua variabel hanya memiliki dampak sebesar 29,8% terhadap ikatan emosional merek. Hal ini berarti faktor kepribadian merek lebih berperan pada pembentukan ikatan emosional merek pada pelanggan Starbuck di Malang. Hasil studi juga menyarankan agar Starbucks perlu lebih memahami kebutuhan pelanggan yang berusia 21-35 tahun. Adanya pergeseran generasi konsumen dari Milenial ke generasi Z dapat menghasilkan perbedaan kebutuhan dan persepektif terhadap kepribadian merek dan pengalaman merek, yang pada akhirnya akan dapat menciptakan peningkatan pada ikatan emosional merek.
Pengaruh Budaya Kerja Positif Terhadap Kinerja Toyota Indonesia Richard Michael Duncan; Ellian Danica Ekaristie; Erica Adriana
Jurnal Riset Manajemen dan Ekonomi Vol. 1 No. 3 (2023): JULI: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.602 KB) | DOI: 10.54066/jrime-itb.v1i3.246

Abstract

This study aims to investigate the effect of a positive work culture on the performance of Toyota Indonesia. A positive work culture is an important aspect of creating a supportive, motivated and productive work environment. In this study, a literature study research methodology approach was used to collect and analyze the relevant literature on this topic. Result of this study show that a positive worplace culture has a significant influence on the production of Toyota Indonesia. Work culture creates a positive environment where employees feel valued, engaged and motivated to give their best contribution. This has a positive impact on employee engagement, effective teamwork, innovation and employee retention. This study emphasizes that a positive work culture has been revealed to be important to organizational performance. Toyota Indonesia can take advantage of these findings by building and strengthening a positive work culture throughout the organization. Thus, companies can increase employee engagement, effective work teams, innovation, and employee retention, which in turn will have a positive impact on the performance of the entire company.
Analisis Pengaruh Atmosfer Café Dan Customer Experience Terhadap Pengambilan Keputusan Customer Yaitu Mahasiswa Malang Dalam Pemilihan Tempat Coffee Shop Untuk Belajar Fitriza Ferunita Koto; Gita Sari Agape Soebijakto; Erica Adriana
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 3 (2023): Agustus : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i3.1332

Abstract

Indonesia is one of the coffee-producing countries as well as coffee connoisseurs who get attention from local and international communities. The culture of drinking coffee is enjoyed by all people in the world, but as time has progressed, the meaning of coffee drinking culture has become its meaning. The existence of this coffee drinking culture also creates a place to enjoy coffee and lifestyle activities for consumers called coffee shops or coffee shops and makes this a research subject. Research that has been done produces several things in influencing customer decision making. This research is expected to provide an understanding of customer decision making in choosing a coffee shop location to enjoy a cup of coffee and other activities, namely the café atmosphere and customer experience.
IMPLEMENTASI WORK FROM HOME DAN DAMPAKNYA TERHADAP KINERJA KARYAWAN Grace Herliana; Getrudis Anyanovena Krawing Herdiansyah; Erica Adriana
Journal of Business And Entrepreneurship Vol 11 No 1 (2023): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2023 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v11i1.367

Abstract

Working from home as a response to the global pandemic has brought significant chances to the world of work. This research aims to examine the implementation of remote work and its impact on employee performance. The study demonstrates that employee performance is significantly influenced by the implementation of remote work. One of the benefits found is the flexibility of time provided by working from home, allowing employees to adjust their work schedules to their personal needs. Additionally, there is a positive correlation between employee productivity and a more comfortable work environment with fewer distractions. However, the research also indentifies several challenges faced by workers when working from home. Feelingsof social isolation, a lack of team collaboration, and difficulties in communication are some of these challenges. Organizations need to provide adequate technologiical infrastructure and apporopriate training to ensure that employees can easily adapt to working from home when addressing these issuies. Therefore, the implementation of remote work has a significant impact on employee performance. Benefits such as flexible working hours and increased pproductivity can be achieved, although there are some challenges that need to be addessed. Hance, it is crucial for companies to continuously monitoor and impprove remote work practices to optimiize employee performance in an ever-changing work environment.
PERAN MODEL KEPEMIMPINAN TRANSFORMASIONAL DALAM KESIAPAN BERUBAH KARYAWAN TERHADAP EFEKTIVITAS KINERJA KARYAWAN Fransisco Fransisco; Arron Yonas Sutikno; Erica Adriana
Journal of Business And Entrepreneurship Vol 11 No 1 (2023): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2023 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46273/jobe.v11i1.366

Abstract

This study aims to analyze the role of the transformational leadership model in increasing the readiness to change employees and the effectiveness of employee performance in a company. Transformational leadership is a leadership style that focuses on developing and empowering employees, so that they contribute optimally and can reach their full potential. Transformational leadership is a leadership model that is carried out by inspiring and motivating employees with the aim that they can destroy the boundaries within themselves by exceeding their own abilities in completing their work. This can happen if there are signs, namely: giving ideal influence, motivating inspirationally, providing intellectual stimulation and giving individual consideration. Research has provided evidence that transformational leadership has a positive impact on the performance of employees in companies. There are several ways in transformational leadership to increase the effectiveness of employee performance, one of which is to process the handling of employees to change. Improvements in performance can occur when employees can be ready to change, because they can quickly get new ideas and challenges that can improve the performance of these employees. There are several ways to get employees ready to change. The trick is to provide a high sense of concern about the need for change. It is also necessary for a leader to convey the usefulness of the change and what the risks are if you don't make the change. Another way that can be applied is by listening to the urgency of its employees, which then the leader must be able to provide support and encouragement. This support and encouragement can be done by providing training and development to employees and rewarding them for their performance in the company. A transformational leader can make the goals of the organization quickly achieved by increasing the readiness of its employees to change. By increasing employees' readiness for change, transformational leaders can help organizations achieve their goals. So, transformational leadership is a tool that can be used to increase the effectiveness of employee performance. With us being able to understand the models and behaviors of transformational leadership, the book of Isa creates a positive work environment.
Pengaruh Shoppertainment Terhadap Keputusan Pembelian Pada Media Sosial TikTok Beatriz Beatriz; Monica Anastasia; Erica Adriana
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.254

Abstract

Digital marketing allows consumers to connect directly with business owners through social media accounts. One of the social media that is trending or popular and most downloaded by Indonesians is the TikTok application. This type of research in this study uses a literature study. Literature study is carried out by collecting references consisting of several previous studies which are then put together to draw conclusions. The results of this study indicate that shoppentertaiment on live streaming has a positive effect on purchasing decisions. Through live streaming consumers can see products in real time, also get more complete information about product details and have the opportunity to interact through direct comments with the seller.
PENGARUH DIMENSI KUALITAS PRODUK PADA MINAT BELI PLAYSTATION 4 Gregorius Sereno Maddison Kando; Jevon Paul Irawan; Erica Adriana
Jurnal Riset Ekonomi dan Akuntansi Vol. 1 No. 2 (2023): JUNI : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v1i2.431

Abstract

Tujuan dari penelitian ini adalah meningkatkan minat beli Playstation 4, menjelaskan lebih detail tentang produk Playstation 4 dengan memperhatikan dimensi kualitas produk., dan membandingkan kualitas produk Playstation 4 terhadap kualitas produk lainnya yang sejenis. Metode penelitian yang digunakan penulis yaitu studi literatur, jumlah jurnal atau artikel yang dianalisis berjumlah 5 jurnal. Data tersebut digunakan untuk mengidentifikasi dan menganalisis bagaimana pengaruh dimensi kualitas produk terhadap minat beli Playstation 4. Hasil penelitian memperoleh kualitas produk dapat meningkatkan minat beli pada produk Playstation. Hal tersebut tercermin dari hasil indikator kualitas produk mengenai model, teknologi, daya tahan, bagi suatu pembelian. Kualitas produk berdampak kepada kepuasan konsumen, sehingga konsumen tidak ragu untuk membeli. Hal tersebut mempunyai dampak positif bagi suatu produk, karena bisa meningkatkan minat beli dari pelanggan. Dari hasil penelitian ini dapat disimpulkan bahwa kualitas produk berpengaruh kepada minat beli.
Pengaruh Self-Expressive Value of Brand terhadap Purchase Intention melalui Brand Love Helena Putri Prima Santi Priambodo; Fransiska Cicilia Irwanto; Erica Adriana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2023): JULI : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i2.1800

Abstract

Semakin berkembangnya teknologi mendorong semakin banyak pula perusahaan bermunculan dengan merek baru untuk memenuhi beragam kebutuhan konsumen. Suatu merek atau brand dapat dikatakan memiliki nilai ekspresi diri yang tinggi apabila dapat mendorong konsumen dalam mengekspresikan dirinya kepada orang lain. Brand yang dapat memenuhi kebutuhan dan mempermudah dalam mengekspresikan diri akan cenderung dicintai oleh konsumennya (Brand love). Dari adanya brand love ini lah yang pada akhirnya dapat mendorong konsumen untuk memiliki minat beli terhadap produk dari brand yang dicintainya. Tujuan dari penelitian ini adalah sebagai berikut: (1) Mengetahui pengaruh self-expressive value of brand terhadap brand love. (2) Mengetahui pengaruh brand love terhadap purchase intention. (3) Mengetahui pengaruh Self-expressive value of brand terhadap purchase intention melalui brand love. Metode penelitian yang digunakan adalah studi literatur untuk mengulas pengaruh self-expressive value of brand terhadap purchase intention melalui brand love. Hasil dari penelitian ini menyatakan bahwa adanya pengaruh dari self-expressive value of brand terhadap purchase intention melalui brand love.
Pengaruh Perbedaan Perspektif Tiap Generasi Terhadap Keberhasilan Suksesi Pada Bisnis Keluarga Raja Daud Pratama; Erica Adriana
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.282 KB) | DOI: 10.59061/masip.v1i2.199

Abstract

Succession is a topic that is never separated from the scope of the family business. This study aims to understand the effect of different perspectives from each generation on the success of the succession process in family businesses. Besides that, we can also understand what factors arise when there are differences in perspectives between generations. The model of this research is a literature study that uses references to previous research journals. The result is that many internal factors influence the success of the succession process in a family business. The differences in this perspective can be seen in several aspects such as vision and mission, business strategy, product innovation, corporate governance, organizational culture, leadership style, communication, collaboration, conflict, motivation, and expectations. Besides the many ways of looking at these aspects, there is a positive impact that arises, namely the diversity of views.
Peran Orang Tua Sebagai Faktor Pendorong Minat Anak Meneruskan Bisnis Keluarga Putri Rahayu Lestari Hasih; Erica Adriana
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1097.357 KB) | DOI: 10.59061/masip.v1i2.209

Abstract

Children's interest in continuing the family business is an important factor in maintaining business continuity and preserving family heritage. However, the factors that encourage children's interest in being involved in the family business are still important and interesting research areas to be explored (Y.Roborth, 2015). The role of parents in shaping children's interest in continuing the family business has a significant impact. (Cahyadi, 2019) Parents as owners of a family business are not only responsible for managing the business, but also must ensure that the next generation has sufficient interest and motivation to continue the business. Therefore, an understanding of the factors that drive children's interest in continuing the family business is very important.
Co-Authors Anna Triwijayati Arron Yonas Sutikno Beatriz Beatriz Ellian Danica Ekaristie Fitriza Ferunita Koto Fransisco Fransisco Fransiska Cicilia Irwanto Getrudis Anyanovena Krawing Herdiansyah Gita Sari Agape Soebijakto Grace Herliana Gregorius Sereno Maddison Kando Helena Putri Prima Santi Priambodo Ivana Angela Jevon Paul Irawan Louis Febriano Sujono Michael Kurniawan Sudjianto Monica Anastasia Putri Rahayu Lestari Hasih Raja Daud Pratama Richard Michael Duncan Ricky Marcelino Chandra Uki Yonda Asepta