Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Vol. 1 No. 2 (2023): Juni : SAMMAJIVA

Pengaruh Shoppertainment Terhadap Keputusan Pembelian Pada Media Sosial TikTok

Beatriz Beatriz (Universitas Ma Chung)
Monica Anastasia (Universitas Ma Chung)
Erica Adriana (Universitas Ma Chung)

Article Info

Publish Date
12 Jun 2023

Abstract

Digital marketing allows consumers to connect directly with business owners through social media accounts. One of the social media that is trending or popular and most downloaded by Indonesians is the TikTok application. This type of research in this study uses a literature study. Literature study is carried out by collecting references consisting of several previous studies which are then put together to draw conclusions. The results of this study indicate that shoppentertaiment on live streaming has a positive effect on purchasing decisions. Through live streaming consumers can see products in real time, also get more complete information about product details and have the opportunity to interact through direct comments with the seller.

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Journal Info
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Website

Abbrev

SAMMAJIVA

Publisher

Sekolah Tinggi Agama Buddha Nalanda

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...