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All Journal Moneter : Jurnal Keuangan dan Perbankan
Luh Gde Nita Sri Wahyuningsih
Institute of Technology and Health Bali
Education

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Strategy Implementation of Green Ethics Concept in Human Resource Management Ni Luh Gede Putu Purnawati Purnawati; Ni Made Widnyani; Ni Luh Darmayanti; Luh Gde Nita Sri Wahyuningsih; Putu Pande Yudiastra
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 1 (2023)
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i1.142

Abstract

The world is entering a transitional phase from the Industrial Revolution 4.0 to Society 5.0. One of the indicators of this transition is the emergence of various companies or organizations that make internal policies that are oriented towards increasing the value and welfare of their members. The strategy implemented is expected to stimulate the transition process to be faster and more measurable. Companies that want sustainability need to be consistent so that the policies implemented are in line with company goals. In this case, the policies designed are related to the development and management of human resources based on moral and ethical values (green ethics). This study aims to see what indicators are involved in implementing the policy and what steps should be taken by the Human Resource Development (HRD) team as the policy operator. The researcher uses a qualitative research method which is a description of the results of the literacy study to describe the research results more effectively. Based on the research results, green ethics policies have three key indicators as the main fundamentals, including green environment, green people, and green spirituality. The implementation of green ethics policies will be able to improve the quality of human resources which will indirectly help the company to remain sustainable.
Method for Managing Human Resources Better in Digital Marketing Ni Luh Putu Surya Astitiani; Ni made widnyani; Ni Luh Darmayanti; Luh Gde Nita Sri Wahyuningsih; Vitalia Fina Carla Rettobjaan
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 1 (2023)
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i1.148

Abstract

Modern business trends are becoming more diverse as technology, particularly digital marketing, develops. The idea behind and use of digital marketing is an endeavor to increase sales of goods from a brand. Every human resource in the organization must be able to master this competency because it is the key to the growth of the business overall. Human resources must come up with plans to increase employee proficiency in digital marketing. The goal of the approach is to improve marketers' understanding of potential customers, their communication skills, and their capacity to identify the best marketing mix for each target market. The most effective digital marketers are those who have a clear understanding of how each campaign supports the goals of the offering. Digital marketers can use their free or paid media to produce broader campaigns depending on the objectives of their marketing plan. In order to increase the company's human resources' proficiency in digital marketing, this study focuses on the deployment of efficient training programs. A review of the literature using descriptive qualitative processing techniques was the research methodology used in this study.
Optimizing Technology Transformation Through Digital Leadership ni luh darmayanti; Ni Made Widnyani; Luh Gde Nita Sri Wahyuningsih; Rahmat Ahmad; Aris Budi Sulistyo
Moneter: Jurnal Keuangan dan Perbankan Vol. 11 No. 1 (2023)
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v11i1.149

Abstract

The real estate sector's economic resilience, which is essential for the recovery of the economy following the COVID-19 epidemic, is significantly influenced by financing. However, COVID-19's effects mean that financing cannot operate as previously agreed upon within the allotted time, which causes many debtors to go into default and produce bad debts or non-performing financing. Errors in the application of financing procedures might also result in non-performing financing. Problem funding is attempted to be saved by enforcing bank policies that currently exist. The goal of this discussion is to determine how the bank BSI Bank KCP Bogor Pajajaran Bantarjati's procedures, comparative financing conditions during and after COVID-19, and the resolution of problematic financing have shown a positive trend because it has been successful in lowering the number of customers who restructured from 30% to 0%, non-performing financing from 14% to 7%, and current financing from 56% to 93% during post-COVID-19. The number of customers whose financial situations improved and they were able to pay off their loans also contributed to the upward trend. This demonstrates the efficacy of the financing guidelines and practices put in place by Bank BSI KCP Bogor Pajajaran Bantarjati in an effort to keep the bank in good standing following COVID-19.
Co-Authors Aris Budi Sulistyo Ni Luh Darmayanti Ni Luh Gede Putu Purnawati Purnawati Ni Luh Putu Surya Astitiani Ni Made Widnyani Ni Made Widnyani Ni made widnyani Rahmat Ahmad Vitalia Fina Carla Rettobjaan Yudiastra, Putu Pande