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Analysis of Variables Affecting Brand Loyalty in Junior Crocodile Products at Paragon Mall Semarang Junaidi, Achmad; Hendrayati, Selvia; Nindhita, Yoga; Sari, Oki hardiyanti Rukmana
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.41931

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.

Analysis of Variables Affecting Brand Loyalty in Junior Crocodile Products at Paragon Mall Semarang Junaidi, Achmad; Hendrayati, Selvia; Nindhita, Yoga; Sari, Oki hardiyanti Rukmana
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.41931

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.

DAMPAK PARTNERSHIP DALAM MEMBANGUN MODEL KINERJA EKSPOR Arifin, Samsul; Roosdhani, Muhammad Rifqy; Junaidi, Achmad
JURNAL STIE SEMARANG Vol 14 No 1 (2022): VOLUME 14 NOMOR 1 EDISI FEBRUARI 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract. The purpose of this study was to analyze product innovation and trust that affect export performance through partnerships. The research method used was quantitative and empirically tested the export performance model on 174 respondents of furniture exporting companies in Jepara Regency. The results of this study, obtained empirical findings that the export performance model has confirmed the relationship of Jepara Regency furniture export performance with the variables that shape it to improve export performance positively and significantly. Based on these empirical findings, in an effort to overcome the problem of the low performance of furniture exports in Jepara district, it is necessary to increase product innovation, trust, and partnerships. The limitation of this research is that it only examines three factors that affect export performance. Practical implications of the results of this research are export planning that is more targeted or programmed, balanced with good supervision, involving business partners in product innovation that helps support the efforts to produce products according to consumer demand. Abstraksi. Tujuan penelitian ini untuk menganalisa inovasi produk dan kepercaaan yang mempengaruhi kinerja ekspor melalui kemitraan.Metode penelitan yang digunakan adalah kwantitatif dan menguji secara empirik model kinerja ekspor dilakukan pada 174 responden dari perusahaan ekportir mebel di Kabupaten Jepara. Hasil penelitian ini, diperoleh temuan empirik bahwa model kinerja ekspor telah berhasil mengkonfirmasi hubungan kinerja ekspor mebel Kabupaten Jepara dengan variabel-variabel yang membentuknya untuk meningkatkan kinerja ekspor secara positif dan signifikan. Berdasar temuan-temuan empirik tersebut, dalam upaya untuk mengatasi permasalahan rendahnya kinerja ekspor mebel di kabupaten Jepara maka perlu dilakukan peningkatan inovasi produk, kepercayaan, dan kemitraan. Keterbatasan penelitian ini hanya meneliti tiga variabel faktor yang mempengaruhi kinerja ekspor. Implikasi Praktis dari hasil penelitian ini perencanaan ekspor yang lebih terarah atau terprogram yang di imbangi dengan pengawasan yang baik melibatkan mitra usaha dalam inovasi produk yang dikembangkan sangatlah mendukung dalam upaya pruduk yang di hasilkan sesuai dengan permintaan konsumen

Student Satisfaction Index on Lecturer Performance Based on E-learning and Competence Ana Afida; Achmad Junaidi
At-Taqaddum Vol 13, No 2 (2021)
Publisher : Quality Assurance Institute (LPM) State Islamic University Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/at.v13i2.6468

Student satisfaction in the learning process is influenced by various factors, one of which is related to the performance and competence of lecturers. This study aims to identify student satisfaction with the lecture process based on lecturer performance competencies. The research method used is a survey research method. The sampling technique in this study used a non-probability incidental sampling technique. This study was conducted to measure the quality of lecturer performance from students' perspectives. The unit of research analysis is the individual (student). Respondents were sent randomly using the Google Drive system in connection with the COVID-19 pandemic, which impacted the online lecture system. The results of the analysis show that the performance of lecturers with an IKM score of 2.82 (70.5), where the service quality is category B. The quality of service B shows that the performance of UIN Walisongo lecturers is categorized as good. Of the 14 elements studied, there is one unsatisfactory indicator: Timeliness of attendance Lecturers have an average performance score of 2.46. The other 13 indicators assessed by Walisongo State Islamic University students had good categories.

An Analysis of Work Stress and Family-Conflict Work on Organizational Commitment and Turnover Intention: A Case Study on Employee of PT. Apparel One Indonesia Achmad Junaidi; Febri Elsa Adelia; Yoga Nindhita
Jurnal Ilmiah Peuradeun Vol 10 No 2 (2022): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v10i2.586

This study departs from findings that show that the turnover rate of employees at PT. Apparel One Indonesia in 2018 is 3.715% which exceeds the threshold set by the company by 2% each year, and the findings that the variables that explain the phenomenon of turnover intention are still different which then leads to the formulation of the problem regarding "how to reduce turnover". Based on these problems, this study developed a research model that was empirically tested to re-explain the variables that could affect turnover intention by using data obtained from interviews using a questionnaire to PT. Apparel One Indonesia's employees. The test was conducted using the Structural Equation Modeling (SEM) approach. The test results showed that work stress and family conflict had a significant adverse effect on organizational commitment. This study also shows that work stress and work-family conflict had a significant positive effect on turnover intention. In contrast, organizational commitment had a significant negative effect on turnover intention.

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