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I Dewa Gde Satrya
University of Ciputra
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Village Tourism Promotion Through Virtual Tour I Dewa Gde Satrya
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.745

Abstract

Introduction/Main Objectives: The COVID-19 pandemic has sparked creativity among tourism actors. Tourism villages as one of the tourist attractions, conduct virtual tours to introduce their attractions and facilities. The purpose of this study is to describe the role of virtual tours as a promotional medium in increasing interest in visiting village tourism. Background Problems: with the policy of limiting tourist travel, the tourism industry has experienced a decrease in the number of tourist visits. Digitalization is a way to maintain relationships with consumers and carry out promotions through virtual tours. The formulation of the research problem is what is the role of virtual tours as promotional media in increasing interest in visiting village tourism? Novelty: The novelty of this research lies in the use of virtual tours as a promotional medium to increase millennial tourist interest by involving relevant stakeholders. Research Methods: research was conducted with a qualitative approach. Primary data was obtained through focus group discussions and interviews during the virtual tour. Secondary data was obtained through relevant literature. Finding/Results: a virtual tour of the three tourist villages that became the case studies in this study, namely Nepal Van Java in Central Java and Sade Village in West Nusa Tenggara, succeeded in providing information that attracted millennial tourists to visit. Conclusion: the virtual tour is an effective promotional medium in increasing interest in visiting tourist villages.
Village Tourism Promotion Through Virtual Tour I Dewa Gde Satrya
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.745

Abstract

Introduction/Main Objectives: The COVID-19 pandemic has sparked creativity among tourism actors. Tourism villages as one of the tourist attractions, conduct virtual tours to introduce their attractions and facilities. The purpose of this study is to describe the role of virtual tours as a promotional medium in increasing interest in visiting village tourism. Background Problems: with the policy of limiting tourist travel, the tourism industry has experienced a decrease in the number of tourist visits. Digitalization is a way to maintain relationships with consumers and carry out promotions through virtual tours. The formulation of the research problem is what is the role of virtual tours as promotional media in increasing interest in visiting village tourism? Novelty: The novelty of this research lies in the use of virtual tours as a promotional medium to increase millennial tourist interest by involving relevant stakeholders. Research Methods: research was conducted with a qualitative approach. Primary data was obtained through focus group discussions and interviews during the virtual tour. Secondary data was obtained through relevant literature. Finding/Results: a virtual tour of the three tourist villages that became the case studies in this study, namely Nepal Van Java in Central Java and Sade Village in West Nusa Tenggara, succeeded in providing information that attracted millennial tourists to visit. Conclusion: the virtual tour is an effective promotional medium in increasing interest in visiting tourist villages.
Millennial Experience Traveling to Ecotourism I Dewa Gde Satrya; Thomas S Kaihatu; Lexi Pranata Budidharmanto
Ilomata International Journal of Social Science Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i2.750

Abstract

Ecotourism has become an attraction that is increasingly in demand after the Covid-19 pandemic. The current millennial generation has various options for channelling their desire to travel. Ecotourism is one option. It is realized that this non-mainstream tourism genre is much liked by today's young generation who tend to want to go on an adventure looking for new experiences. Millennials are the generation born in 1980-2000, have the power to change trends and lifestyles, are connected to the internet, are all digital, and have a very high appeal to nature. Travel based on flora and fauna conservation, protecting endangered cultures, and education to support the sustainability of the universe, is the choice among millennials. The Turtle Conserva-tion and Education Center (TCEC) has a strategic role as the preferred ecotourism destination for millennial tourists. The research question are (1) what values grow from the experience of traveling to ecotourism desti-nations? (2) how is the internalization of deep memories through the experience of traveling to ecotourism destinations? The purpose of this study was to determine the value that grows from the experience of travel-ing to ecotourism destinations. This study used qualitative method, data collected through observations and interviews. The result of this study is that traveling to TCEC raises awareness of the environment among mil-lennials that nature must be treated with full respect, as well as showing respect for residents encountered on trips and enjoying interactions with residents while on tour. A deep impression of tourists is obtained through the experience of interacting with natural elements.
The Development Ideas for Travel Applications Featuring Three Tourism Objects in Indonesia I Dewa Gde Satrya; Thomas S Kaihatu; Lexi Pranata Budidharmanto
Ilomata International Journal of Social Science Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i3.867

Abstract

In recent years, digital transformation has changed the way an organization operates. In the tourism industry, such transformation becomes the necessity as technology keeps developing. Travel can be made easier in some ways, one of which is through the development of travel applications. It is crucial to identify the tourists’ needs and the expectations regarding the user-friendly travel applications. There are in fact a number of applications sprung up in the tourism sector, however, only some of them fulfil the criteria. This study is conducted to develop applications that are considered users-friendly and meet both the needs and the expectations of the tourists. It further investigates what tourists need and expect concerning the related applications. The novelty of this research lies in identifying the expectations and needs of travel apps among millennial by raising case studies in three tourist destinations, namely Borobudur and Dieng, both are in Central Java, and Bayan Village in Lombok. This is a research with a qualitative method. The primary data were obtained through focus group discussions (FGD) and online interviews, whereas the secondary data were generated through literature study. The results indicated that the tourists’ expectations and needs for travel applications are categorized into two groups, the first is the technical aspect and the second is the application content. It was found that tourists require applications with attractive look, supported by clear and updated information. In addition, the applications should be easy to use, help build the enthusiasm to visit, make travel more convenient.
Tourist Market of Visiting Friends and Relatives I Dewa Gde Satrya
Ilomata International Journal of Social Science Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i4.922

Abstract

Visiting friends and relatives who live in different cities or countries is a trigger for travel. This research aims to describe the travel experiences of informants from Bali when visiting friends and relatives in East Java. Many activities and tourist destinations that can be visited when visiting friends and relatives in different cities. However, due to limited time, energy and costs, priority is needed in determining the itinerary when visiting friends and relatives so as to optimize the benefits obtained. The formulation of the problem in this research is how the travel experiences of informants from Bali when visiting friends and relatives in East Java? The novelty in this research lies in the qualitative way of determining the itinerary of visiting friends and relatives in order to get optimal benefits. This research was conducted with a qualitative approach. Primary data was obtained through interviews and observations of sources from family travelers from Bali who visited friends and relatives in East Java. Secondary data obtained from relevant previous research. Visiting friends and relatives itinerary based on the main goal or priority of the friends and relatives you want to visit. Apart from the city of Surabaya, family travelers from Bali also want to travel to the city of Batu. However, because the top priority is visiting Surabaya, traveling to Batu is done in half a day, and choosing priority tourist destinations.
Positive Aspect of Virtual Hotel Operator I Dewa Gde Satrya
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.911

Abstract

Traveling is becoming easier with technology. Tourists can choose and determine the accommodation used to stay. Virtual hotel operators (VHO) help travelers choose lodging according to time, cost and desired location. The aim of this research is to describe the advantages of VHO based on family traveler experiences. The growth of tourist accommodation provides choices that benefit tourists. Every accommodation definitely has a market segment. The formulation of the problem in this research is, what are the advantages of VHO based on the experience of family travelers?. This research was conducted using a qualitative approach. The primary data source was obtained through the experience of family travelers staying at VHO (OYO and RedDoorz) in 3 cities (Solo, Jogja and Jakarta). VHO’s advantages mainly lie in its location close to the main tourist destinations and affordable prices. Because of these two things, several things that are lacking from VHO do not reduce satisfaction and positive impressions from tourists. Some things are lacking, such as the accommodation environment being less than beautiful, no parking area, lack of privacy.
Positive Aspect of Virtual Hotel Operator I Dewa Gde Satrya
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.911

Abstract

Traveling is becoming easier with technology. Tourists can choose and determine the accommodation used to stay. Virtual hotel operators (VHO) help travelers choose lodging according to time, cost and desired location. The aim of this research is to describe the advantages of VHO based on family traveler experiences. The growth of tourist accommodation provides choices that benefit tourists. Every accommodation definitely has a market segment. The formulation of the problem in this research is, what are the advantages of VHO based on the experience of family travelers?. This research was conducted using a qualitative approach. The primary data source was obtained through the experience of family travelers staying at VHO (OYO and RedDoorz) in 3 cities (Solo, Jogja and Jakarta). VHO’s advantages mainly lie in its location close to the main tourist destinations and affordable prices. Because of these two things, several things that are lacking from VHO do not reduce satisfaction and positive impressions from tourists. Some things are lacking, such as the accommodation environment being less than beautiful, no parking area, lack of privacy.
Co-Authors Lexi Pranata Budidharmanto Thomas S Kaihatu Thomas S Kaihatu