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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Abadimas Adi Buana Media Mahardhika International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Multidisiplin Sahombu International Journal of Review Management Business and Entrepreneurship (RMBE)
Tommy Christian Efrata
Universitas Ciputra Surabaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALYSIS OF THE MARKETING MIX STRATEGY ON PURCHASE INTENTIONS AT MINIMARKET ALFA M LEBO SIDOARJO Grace Citra Dewi; Bambang Sugiyono Agus Purwono; Denny Bernardus; Tommy Christian Efrata; Yulianah Yulianah
Jurnal Multidisiplin Sahombu Vol. 3 No. 01 (2023): Jurnal Multidisiplin Sahombu, July 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.512 KB) | DOI: 10.58471/jms.v3i01.1680

Abstract

This research was conducted to analyze the influence of the marketing mix strategy on consumer repurchase intention. This research is based on the widespread presence of shopping centers, especially in the retail section. This requires business people to know more about the right marketing mix used to influence consumer purchase intentions in order to maintain the smooth running of their business. Thus, the purpose of this research is to examine how the marketing mix strategy at Alfa M Lebo Sidoarjo affects shoppers' propensity to make a purchase. This study employs a quantitative approach, and it is a descriptive, causal study. Non-probability sampling with incidental sampling was utilized for this investigation, and its total sample size was 100. SPSS 22.0 for Windows is utilized for both descriptive and simple linear regression analysis of the data. Findings indicated that Alfa M Lebo Sidoarjo's marketing mix strategy significantly influenced shoppers' intent to make a purchase. Where the marketing variable received a good response with a score of 82.54 percent and the purchase intention variable was also in the good category, namely 77.86 percent. Overall, the marketing mix variable has enough influence on purchase intention, which is equal to 46.0 percent.
INTRODUKSI PEMANFAATAN HIDROPONIK UNTUK BUDI DAYA TANAMAN KANGKUNG Bambang Sugiyono Agus Purwono; Wahyudi Henky Soeparto; Grace Citra Dewi; Tommy Christian Efrata
Jurnal Abadimas Adi Buana Vol 7 No 01 (2023): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v7.i01.a7236

Abstract

Hidroponik merupakan suatu metode budi daya tanaman perdu yang tidak perlu menggunakan tanah. Luas lahan di pemukiman relatif tidak luas, sehingga perlu solusi untuk budi daya tanaman, juga persentase Ruang terbuka Hijau (RTH) masih sempit di bawah 30%. Jumlah bangunan di Perumahan Dirgantara Permai adalah 750 unit dengan luas lahan adalah  135, 180, dan 225 m2 dan luas bangunan adalah 45 m2 dan 54 m2. Fasilitas umum dan lapangan terbuka relatif masih sempit. Ada pun tujuan pengabdian masyarakat ini adalah untuk melakukan sosialisasi tentang pemanfaatan peralatan hidroponik untuk menanam yang bermanfaat di dalam kebutuhan sehari-hari. Peralatan hidroponik dengan ukuran 2,5 m x 2 m dengan bahan baku pipa PVC, dan profil aluminium. Pipa PVC dengan diameter 3, 3,5, dan 4 inci dan panjang 2 m dan bertingkat. Secara paralel  atau secara horisontal ada 4 batang dan secara vertikal ada 4 tingkat. Jarak antar lubang bibit tanaman adalah 15, 20, dan 25 cm dan tiap pot ada 5 biji benih tanaman kangkung. Hasil adalah sayuran tanaman kangkung untuk kebutuhan sehari-hari dan bisa dipanen sampai 5 kali setelah berumur antara 24 sampai 30 hari. Daun kangkung memiliki rasa manis dan serat daun kangkung yang lunak.  
PERAN INDIVIDUAL INNOVATION CAPABILITY, MOTIVASI INTRINSIK, DAN SELF-EFFICACY TERHADAP KINERJA INDIVIDU DALAM ORGANISASI MAHASISWA Jessica Fiona Kimberly; Dimas Bagus Prakoso; Tommy Christian Efrata
Media Mahardhika Vol. 17 No. 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.80

Abstract

The successful accomplishment of organizational goals, targets, and work programs is closely related to the organization's human resources. Any evaluation regarding organizational performance is likely to involve the accomplishment of the organization's vision, mission, and work programs. Such evaluation is conducted by the human resources within the organization. Therefore, the purpose of this research is to determine the influence of individual innovation capability, intrinsic motivation, and self-efficacy on the student organizations' individual performance at Ciputra University. Proportional random sampling is used to select 265 respondents as research samples, while Multiple Linear Regression analysis is used to analyze the research data. The results of the hypothesis tests can be summarized as follows: (1) Individual Innovation Capability significantly influences Individual Performance; (2) Intrinsic Motivation significantly influences Individual Performance; and (3) Self-efficacy significantly influences Individual Performance. The findings of this research can be used as a reference for the organization to improve the individual performances in the future
Assistance In the Preparation of SWOT Analysis On MSMEs Sambikrep District Surabaya City Sri Nathasya Br Sitepu*; Tommy Christian Efrata
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i1.16658

Abstract

MSMEs in Sambikerep District were affected by the Covid-19 pandemic which was marked by a decline in business performance. MSMEs need strategies based on business analysis to improve the performance of business units. SWOT analysis (Strength, Weakness, Opportunity, Threat) is an internal and external analysis to determine business unit strategies. Community service activities in the form of assistance in the preparation of SWOT analysis were given to MSME actors in Sambicrep District, Surabaya City. Assistance was provided to 20 MSME actors (MSME owners). This mentoring activity was carried out in October in four meetings. The training method is provided offline which consists of several activities, namely: internal analysis, external analysis, mentoring, preparation and presentation of SWOT matrix and determination of business strategy. The purpose of mentoring activities is to provide knowledge on the preparation of business analysis (SWOT analysis) so that MSME actors can compile business strategies to improve business unit performance. The results of mentoring activities: 1) MSME actors compile Internal Factor Analysis Summary (IFAS) analysis, 2) Factors Analysis Summary (EFAS), 3) SWOT matrix, 4) strategies to develop MSMEs
THE ROLES OF FINANCIAL SELF EFFICACY AND MENTAL ACCOUNTING IN INCREASING FINANCIAL MOTIVATION AND BEHAVIOR Wirawan ED Radianto; Tommy Christian Efrata; Liliana Dewi; Laij Victor Effendi; Ika Raharja Salim
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6476

Abstract

The aim of this research is to test the influence of mental accounting and motivation to financial behavior and test financial self-efficacy in mediating the relationship between mental accounting and financial behavior. This research uses survey method by sending questionnaires to young entrepreneurs starting a business. The result of the research shows that mental accounting, financial self-efficacy, and motivation influence financial behavior. This research discovers that a person’s confidence in their ability in managing finance depend on mental accounting mindset. Financial self-efficacy is also an important variable for encouraging the increasing of a person’s ability in planning and managing finance.
The Effect of E-Service Quality on Revisit Intention with Customer Satisfaction as a Mediation Variable for Car Buying and Selling Websites in Indonesia Dimarta Julkha Faradiba; Tommy Christian Efrata
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4552

Abstract

This research aims to investigate the effect of E-Service Quality on Revisit Intention with E-Customer Satisfaction and E-Trust as mediating variables on the websites for buying and selling used cars in Indonesia. The background of this research is the fluctuating conditions of the number of visits to the website for buying and selling used cars. The instability in the number of visitors occurs due to some factors in service quality. E-Service Quality, E-Trust, and E-Customer Satisfaction can have a significant impact on the company to increase traffic on each website. The method used in this research is a quantitative method using SEM-PLS with a data collection tool using a questionnaire with a semantic differential semantic scale and conducted in November 2022 – December 2022. The sample of this research is 252 active users of one of the websites for buying and selling used cars, which are calculated using the Hair method. The results of this research are that E-Service Quality has a significant positive effect on E-Customer Satisfaction, E-Service Quality has a significant positive effect on E-Trust, E-Service Quality has a significant positive effect on Revisit Intention, E-Trust has a significant positive effect on E-Customer Satisfaction, E-Customer Satisfaction does not mediate the effect of E-Service Quality on Revisit Intention, and E-Trust mediates the effect of E-Service Quality on Revisit Intention.
Co-Authors Bambang Sugiyono Agus Purwono Denny Bernardus Dimarta Julkha Faradiba Dimas Bagus Prakoso Effendi, Laij Victor Grace Citra Dewi Henky Soeparto, Alexander Wahyudi Jessica Fiona Kimberly Liliana Dewi Salim, Ika Raharja Sri Nathasya Br Sitepu* Wirawan ED Radianto Yulianah Yulianah