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All Journal IMAGE AdBispreneur Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Tetty Herawaty, Tetty
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH WEB DESIGN TERHADAP INTENSI PEMBELIAN PRODUK FESYEN (Survei pada Pengunjung Website ZALORA Indonesia di Kota Bandung) Faustina, Maria Gabriella; Herawaty, Tetty; Barkah, Cecep Syafa’atul
IMAGE : Jurnal Riset Manajemen Vol 8, No 1 (2019): IMAGE : Jurnal Riset Manajemen. April 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v8i1.23118

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh web design terhadap intensi pembelian ZALORA Indonesia. Survei dilakukan pada pengunjung website ZALORA Indonesia di Kota Bandung, melalui kuesioner, sebanyak enam puluh tiga orang. Sampel didapat berdasarkan perhitungan iterasi dan dilakukan secara convenience sampling. Jenis penelitian yang digunakan kuantitatif-asosiatif kausal, dengan pengujian hipotesis. Metode yang digunakan adalah Analisis Regresi Sederhana, Analisis Korelasi, dan Koefisien Determinasi dalam mencari pegaruh Web Design (X) dengan Intensi Pembelian (Y). Hasil dari penelitian ini menyatakan bahwa adanya pengaruh, signifikan, web design terhadap intensi pembelian. Konten informasi menjadi dimensi dengan persentase terbesar untuk web design, dan definite intention menjadi indikator dengan persentase terbesar untuk intensi pembelian. Berdasarkan uji hipotesis, penelitian ini menyatakan terdapat pengaruh web design terhadap intensi pembelian.
PENGARUH JINGLE IKLAN VERSI “BABY SHARK” TERHADAP BRAND AWARENESS SHOPEE INDONESIA SURVEI PADA PEMIRSA JINGLE IKLAN SHOPEE INDONESIA DI KOTA BANDUNG Herawaty, Tetty; Rahmah, Saffanati; Syafa'atul Barkah, Cecep
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.32439

Abstract

The phenomenon of e-commerce which is increasingly prevalent in Indonesia will certainly result in consumers being more selective in choosing the desired brand. So that the company tries to build a brand in the minds of consumers, by using ad jingles. This study aims to determine the effect of advertising jingles and brand awareness on Shopee Indonesia. The objects examined in this study are jingles and brand awareness. The research method is descriptive analysis verification by the survey. The survey was conducted on visitors who view the Shopee Indonesia advertising jingle in Bandung, through a questionnaire, totaling one hundred and sixteen respondents. Samples were obtained based on iteration calculations and carried out by purposive sampling. This type of research is used quantitatively by testing the hypothesis. The method used is simple regression analysis, correlation analysis, and the coefficient of determination in finding the influence of advertising jingles (x) with brand awareness (y). The results of this study indicate that advertising jingles have a positive effect on brand awareness. The resulting Pearson correlation coefficient is positive. This research shows that there is an influence between advertising jingles on brand awareness. Based on hypothesis testing, this study states that advertising jingles have a positive effect on brand awareness.   
Co-Authors Barkah, Cecep Syafa’atul Faustina, Maria Gabriella Fildy Eka Wisudastuti, Fildy Eka Nenden Kostini Pratami Wulan Tresna, Pratami Wulan Putri, Dea Nabilla Rahmah, Saffanati Syafa'atul Barkah, Cecep