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All Journal Jurnal Komunikasi Profesional Jurnal Indonesia Sosial Sains
Farid Said
Politeknik Pariwisata Makassar
Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Digital Marketing Communication Strategy of Tourism Destination of Mandalika: A Semiotic Analysis Farid Said; Achmad Daeng GS; Abdu Rahman; Muhammad Iqbal Djohan; Murdiani Sukarana
Jurnal Komunikasi Profesional Vol. 7 No. 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1742.798 KB) | DOI: 10.25139/jkp.v7i1.5985

Abstract

The MotoGP event will be held in Indonesia located in Mandalika, Lombok. As Indonesia is hosting world-class event, it is an honor to be able to handle big event and earn achievement from that. With the aid of Instagram as social media, Mandalika Circuit actively promotes their campaign and information around MotoGP; thus, it is one of the key to further understand Indonesia diplomacy dynamics. Through @themandalikagp Instagram account using Saussure’s Semiotic Analysis, we can identify their sign and signifier then examine the relationship of it. The importance of Saussure’s Semiotic Analysis will expand new diplomatic perspective for Mandalika Circuit event and its potential.
Increasing the Existence of Urban Tourism Through the Development Strategy of Marine Tourism Destinations in Kendari City Farid Said; Agus Agus; Jujuk Ferdianto
Jurnal Indonesia Sosial Sains Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v4i10.915

Abstract

The purpose of this study is to determine the Increasing the Existence of Urban Tourism. The research method used is a qualitative method with a descriptive approach. Qualitative research is a method based on the philosophy of postpositivism used to examine the natural condition of objects where researchers are key instruments in data collection techniques. The result obtained is the geographical characteristics of the city of Kendari with the urban area surrounding the bay illustrates the uniqueness of the urban area owned, therefore the Kendari City Government should make this bay as a branding in introducing itself to attract the attention and interest of tourists to visit Kendari City. The conclusion that can be is that the development of tourism facilities and infrastructure has not been optimal, especially the arrangement of the Kendari Bay area as marine tourism that is not in accordance with the tourism architecture because it does not have good management management, so that it can have an impact on damage to natural ecosystems and socio-cultural gaps in the community.
WoM Role on The Tourist Attraction Image and Re-visit Intention Darwin Raja Unggul Saragih; Farid Said
Jurnal Indonesia Sosial Sains Vol. 5 No. 02 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i02.999

Abstract

As an educational tourist attraction, the Zoology Museum can give visitors memorable experiences and help managers evaluate and improve their operations. This study aims to analyze the direct impact of word-of-mouth into tourist attraction image and re-visit intention. This study used the purposive sampling method and quantitative approach to evaluate reflective indicators and the relationship between variables. Google Forms and surveys were used to get data from a sample of 258 respondents and 30 were first tested for validity and reliability to ensure the analysis was continued. Data processing used SEM PLS 3.0 software. The result indicates that word-of-mouth significantly increases re-visit intention. The results show that tourist attraction images significantly increase re-visit intention, including word-of-mouth as a mediator. Word-of-mouth is pivotal in the tourism industry, and this study underscores its merits for visitors and management. By incorporating sustainable practices into the marketing process, the management of the Zoology Museum can distinguish its services and products and cultivate a robust brand identity. The findings of this study indicate a positive and substantial impact of the tourist attraction's image on re-visit intention. At the same time, word-of-mouth also significantly influences re-visit intention
Co-Authors Abdu Rahman Achmad Daeng GS Agus Agus Darwin Raja Unggul Saragih Jujuk Ferdianto Muhammad Iqbal Djohan Murdiani Sukarana